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376
May
04
2022

ShmooCon 2022

Nicole Keiner
News and Events

adam and jaxson attending shmooconTwo team members from Intrada Technologies recently attended ShmooCon, a three-day east coast cybersecurity conference held in Washington D.C., where they placed 6th in the Picnic ShmicNic Challenge (ShmooCon Puzzle). 

Congratulations to Cybersecurity Engineer Jaxson Engelman and Software Engineer / Linux System Administrator Adam Post for your hard work and relentless effort to solve one of the annual event’s complex and complicated puzzles. This year's puzzle was comprised of nine stages. Each stage had separate clues linking them together. One stage required participants to find and examine several different attendee badges found around the conference. These badges, when read correctly, contained a series of six-bit encoded characters, among which was a hint to the cipher used on another puzzle stage.

Close to 2,000 professionals in the cybersecurity and information technology industries attended this annual event created by the Shmoo Group. The Shmoo Group is a non-profit think-tank comprised of security professionals worldwide who donate their free time and energy to information security research and development. Each year, The Shmoo Group makes sure they give back to the community. They donate proceeds from their conference t-shirt sale to several non-profits, including the Electronic Frontier Foundation (EFF), Capital Area Food Bank, and Hackers for Charity. 

The conference involves several speed talks about different topics about cybersecurity, various challenges, contests, and puzzles for attendees to attempt to solve, and plenty of networking with colleagues from around the country.

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376
May
03
2022

Virtual Launch Brings Desired Visibility

Rachel Edwards
Digital Media and Internet Development

Launch of report by the Home Care Association of America achieves national viewership with Intrada’s assistance

 

filming HCAOA's live broadcast
Filming with HCAOA

After months of researching, listening, and hard work, the Home Care Association of America (HCAOA) and Global Coalition on Aging developed a report revealing the state of home care in the United States and new policy priorities to address industry challenges.

HCAOA needed assistance planning, developing and executing a prestigious, virtual launch event that would reach their target audience within a short planning timeframe of three weeks.

“When the Home Care Association of America released our first data report in 2016, we held a press conference on Capitol Hill in D.C. attended by legislators and policymakers in the healthcare industry,” shared HCAOA Chief Operating Officer Jennifer Batista. “For our updated data report in 2022, which was delayed by the pandemic, but also impacted and changed profoundly by our industry’s response to protecting seniors in their homes during COVID, we knew it was even more critical to release this data to a broader audience of stakeholders. Large gatherings on Capitol Hill are prohibited due to COVID restrictions, so we turned to the team at Intrada to execute a virtual launch event that was streamed across HCAOA’s social media platforms and on our website, followed by a live Q&A with the media.” 

HCAOA leadership trusted Intrada Technologies team to help.

Intrada Technologies’ marketing and technology teams worked with HCAOA leadership to:

  • present a professional virtual event featuring multiple interviews – some onsite and some off-site - in a live event format,
  • promote the event with graphics and video teasers on social media (Facebook, Twitter and LinkedIn) and HCAOA’s website to encourage national event viewership,
  • capture the interest of the home care industry and its leaders, national legislators and the media with a professionally-crafted, nationally-distributed media alert and media release,
  • seamlessly stream the virtual event to multiple platforms (YouTube, Facebook, and HCAOA website),
  • and monitor and engage with viewers on social media before, during and after the event.
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376
May
02
2022

Email and Online Storage Features with Microsoft 365

Nicole Keiner
Procedures and Policies

services offered with microsoft 365

Microsoft 365, formerly Office 365, is a cloud platform that has allowed companies to become mobile and more productive. It can reduce or eliminate the need for an onsite server, provide flexibility, and enable real-time, convenient collaboration.

Intrada Technologies works with our clients to explain the benefits of the software to ensure they understand the difference between cloud and on-premise servers, including usage, access, security, productivity, compliancy, and price. We view Microsoft 365 as a potential tool in our clients’ productivity toolboxes. We have extensive experience with the management of the software as several of our clients utilize one, some, or all of 365’s applications.

Because Microsoft 365 is a subscription-based software, you choose what plans and applications work for your business. Microsoft 365 has many more offerings above and beyond the productivity applications, which most of us regularly use, like Word, Excel, Outlook, and PowerPoint. In addition, it offers an incredibly powerful email system (Microsoft Exchange) and has online storage capabilities (OneDrive and SharePoint).

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376
Apr
29
2022

Employee Spotlight: Adam Post

Rachel Edwards
News and Events
adam-post-of-intrada-and-family

Adam loves to learn. He began dabbling in computing and technology when he was only 12 years old, picking up programming and scripting languages and figuring out how to navigate and manipulate operating systems over time.

Adam and his family moved around Pennsylvania and North Carolina for different job opportunities as he was growing up. As they went from place to place, Adam found ways to satiate his curiosity and hone different abilities while making a little money too.

Adam Post of Intrada and his family
Adam Post and his family

At 13, he learned how to put in flooring. Then he began learning about customer service in the restaurant industry. He gained insight into building frameworks and where cables are run as a construction assistant doing demolition, electrical, plumbing and rebuilds. Finally, he honed his customer service, planning, and inventory management skills as he grew in responsibility and roles for a retail chain.

During all that time, Adam continued to learn more and more about technology on his own. He even picked up a programming gig for a small team in Europe as a young adult.

 

Experiential Learning

While Adam has taken computer courses, he greatly values the expertise and skills he has developed over years of practice. In addition, he found that his recreational technical practice has actually given him an edge.

“In school, you learn what the teachers teach and it may be outdated. In this industry, everything is always changing,” Adam shared.

“By spending time learning, reading specs on software, languages and websites, and how they should work, I’ve learned how to make systems work. And knowing how the system works is the key to managing it,” he said.

Adam is fluent in Javascript, PHP, and many other programming and scripting languages. As he delved further into programming, Adam grew frustrated with the limitations of Windows and fell in love with open-source software and source code. He began to use Linux more and more to have complete system control and a much larger user space. This enabled him to make the system how he wanted it to work. Now, whether Adam is gaming at home or doing some graphic design – he can to do things more efficiently with lower overall system utilization. These are the skills that impressed Partners David Steele and Paul Boyer at Intrada Technologies.

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376
Apr
27
2022

What is PII? (Personal Identifiable Information)

David J Steele
Procedures and Policies
personal-identifiable-information-categories

What is considered personal identifiable information or PII, and why is it important?

Any personal information in the hands of the wrong person can lead to unpleasant outcomes. Scam artists and hackers will use multiple methods to collect personal identifiable information. This does not need to be collected in a single activity but can be obtained over time through various activities in a puzzle concept to build a large picture.   

Intrada Technologies handles personal identifiable information at several levels and requirements. Based on the data, the form of collection and the delivery of the information will help determine the method and procedures on the best way to protect the PII. But before we dive deeper into how Intrada can help, let’s discuss what personal identifiable information is.

 

types of personal identifiable informationPII Defined

PII or personal identifiable information is any representation of information that permits an individual's identity. Anything associated with an individual is considered protected information, and users should demonstrate caution when collecting, storing, and sending any user information.

David Steele, co-owner of Intrada, adds, “PHI or protected health information, also known as HIPAA in the medical industry and PCI or payment card industry information for credit cards are also considered PII. Intrada classifies all PII information into two categories: transition and storage with caution and NEVER email without encryption.”

 

How Intrada Can Protect Your PII

David Steele, co-owner of Intrada Technologies, notes there are many ways to protect your personal identifiable information.   

“When a client receives large amounts of online forms, even a simple contact form on their website, Intrada will recommend placing the data in a secured content management system providing encrypted storage and secured access,” Steele adds. “Email is not a secured way to store and maintain this data, so clients are encouraged to archive and protect this data.”  

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376
Mar
31
2022

RoofersCoffeeShop®: Growth of a Successful Business

Rachel Edwards
News and Events
RCS-Logo-20Year

The award-winning RoofersCoffeeShop website is an excellent example of how a business can grow with the expert help of their trusted partner, Intrada Technologies.

rooferscoffeshop 20 year anniversary

The growth of technology and the internet have forced many businesses to rethink how they do business. Some have floundered and failed. Others have identified opportunities and grown exponentially.

RoofersCoffeeShop® anticipated the future of their industry, marketed their company well, and, with the help of Intrada Technologies, used technology solutions to meet wants and needs of their customers. Their business has grown significantly as a result.



RoofersCoffeeShop® began in the late 1980s as a small, classified newspaper called Roofer’s Exchange. It offered traditional classified ads focused on the roofing industry.

In 2002, Roofer’s Exchange founder and owner Vickie Sharples and her marketing-minded friend, Heidi J. Ellsworth, recognized the potential of the internet and its impact on traditional media. With Heidi’s help, Vickie established RoofersCoffeeShop, as a support site for her newspaper.

The focus remained on the newspaper through the mid 2000s, but as customers and clients embraced technology, Vickie decided to go fully digital. In 2015, Vickie invited Heidi to join her as a partner in the business and later as president of the company.

 

Finding Ways to Prove the Value of Digital Media to Traditional-Media-Loving Customers

Heidi’s extensive background in sales and marketing taught her to recognize precisely what she wanted regarding vendors, websites, and methods of communicating results with RoofersCoffeeShop customers.

When Heidi joined RoofersCoffeeShop, their customers were used to purchasing traditional media ads and expected the same results with their digital media spending on RoofersCoffeeShop’s website. They did not understand the ROI for advertising with RoofersCoffeeShop’s digital marketing offerings.

Heidi knew there were outcomes, data, and analytics that could be gleaned from their website to prove the value of their digital marketing offerings – especially as audiences shifted more and more to digital media.

How could they create a system to glean that information?

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376
Mar
30
2022

Social Media 101 for Businesses – Where To Begin

Nicole Keiner
Digital Media and Internet Development

Facebook. LinkedIn. Instagram. YouTube. Twitter. Snapchat. TikTok. Which social media channels are best to use for your business? 

Using social media strategically can be an excellent tool for every business. The keyword here is “strategically.”  It should be used hand-in-hand with your website.  Social media is rented land but you own your website. 

Creating and maintaining a social media strategy for your company, first and foremost, involves planning. Every post should be intentional and intentionally timed.

If you need assistance in creating a successful social media strategy for your business, Intrada can help. Utilizing the best social media channels for your business and creating engaging content that you house on your website will generate interaction and provide the best return on investment of both time and money.

 

Where to Start? A Social Media Audit

social media marketing strategiesIntrada recommends beginning the process by performing a social media audit. By answering our 4-step social media audit questions, you will be on track to creating a successful strategy.

  1. Who is your target audience and what social media channels are they on? Review your target audience and what channels your competitors are using. Your audience will determine what channels you use. If you are currently posting on Facebook and your audience and competitors are on SnapChat, you may want to rethink where you devote most of your content creation. It is best to focus your efforts on a few.
  2. What are your overall social media goals? Brand awareness? Business growth? Obtaining more leads? If you are looking to grow your business, post about successes. If you are looking for brand awareness, create content around who your business is, what it can do for clients, and how it got started.  
  3. What is your budget?  Are you looking to spend money on paid advertising or just general posts?
  4. How much time can you or your team focus on social media?  Do you have one person devoted to social media or several?

Once you review the questions above, the answers will help you understand how and why you are using social media. Answering these questions is crucial in developing an overarching successful social media strategy.

 

What’s Next? Selecting Your Channels

Once you have your target audience, you need to decide which channel(s) are right for your business.   While there are many social media channels, we will discuss the ones used by most of our clients which can also benefit you.

“We recommend all of our clients have at least a Facebook and a LinkedIn page,” states David Steele, co-owner of Intrada. “This helps with your website’s SEO and is just something businesses should make sure they do.”

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376
Mar
29
2022

Microsoft 365 - Advantages of Working with a Microsoft Certified Partner

Rachel Edwards
News and Events

intrada is a microsoft silver partner


After researching, reading and discussing options with leadership teams, many organizations have decided to move to Microsoft 365 (formerly called Office 365).

 

Quick Overview of Microsoft 365

Microsoft 365 is a cloud-based subscription service offering a broad and deep array of applications providing increased productivity and collaboration of teams, secure cloud storage, Exchange email services, and also many Microsoft Office tools that users know and love. In addition, Microsoft 365 automatically stays up-to-date with the latest features, fixes, and security updates, because it is a subscription-based service.

Cloud-based storage provides organizations with a cost-effective, safe way to store data and gives opportunities for users to collaborate on documents in real time. Unlike physical servers, customers do not need to upgrade their infrastructure when utilizing cloud-based services, like Microsoft 365. Costs come from a consumption-based model, meaning customers pay for only the services they use.

Microsoft 365 offers different tiers of services to best fit different needs: Enterprise, Business, Education, and Personal/Family.

 

Buying from a Microsoft Partner is Better for Businesses

Microsoft has a lot of customers due to their many excellent offerings, brand recognition, and a broad adoption of their products and services. With a lot of customers, come a lot of questions, issues, and requests for help. Supporting all those customers can be a challenge.

Each organization that purchases an Education, Business, or Enterprise subscription license has different requirements too. Configuring Microsoft 365 to meet those needs can be challenging and Microsoft does not help businesses set up their software.

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376
Mar
28
2022

Shields Up: Protecting Your Organization’s Data

David J Steele
News and Events
shields-up-against-cybersecurity-threats-square-intrada

cybersecurity awareness - shields upRussia’s invasion of Ukraine could have an impact on data security efforts for local, regional and national companies. Therefore, every organization, large and small, must be prepared to respond to disruptive cyber activity.

Hostile Foreign Cyber Attacks are Likely
The Federal Bureau of Investigation (FBI) and Cybersecurity and Infrastructure Security Agency (CISA) are releasing a joint Cybersecurity Advisory (CSA) to warn organizations that Russian state-sponsored cyber actors have gained network access through the exploitation of default multi-factor authentication (MFA) protocols and other known vulnerabilities.

Increased Phishing Scams
There has also been a considerable increase in phishing scams targeting end-users through text, email, and voice. Intrada Technologies continues to monitor the situation with Ukraine, using both the CSA and CISA as resources for warnings, recommendations, and awareness related to all cyber security threats known to these government agencies.   

SHIELDS UP – CISA’s New Cybersecurity Awareness Initiative
CISA has recently launched a helpful resource and reporting tool called SHIELDS UP. This site provides insight and guidance about current and emerging threats and allows organizations to submit information related to cyber incidents.

CISA encourages everyone to report unusual or suspicious cyber activity. If you notice any cyber activity that is unusual or concerning, contact your cybersecurity team at Intrada Technologies immediately. Our team of experts will quickly look into the issue and will report needed information to CISA.

At this time, the Intrada team continues to monitor situations. We are encouraged that most corporate endpoint protection and security metrics have a high success rate against current threats.   

 

What is Intrada Doing to Protect our Cybersecurity Clients?

Intrada is making patching and subscription updates a weekly priority. In addition, Intrada monitors vendor sites for any recommended updates and prioritizes them, so known exploited vulnerabilities identified by CISA on related systems are addressed promptly.  

Intrada is alerting all clients of the heightened threat level and encouraging all clients to report any suspicious activity. We cannot stress enough the importance of keeping your employees aware of the high threat level and growing number of attacks. Regardless of size, fancy firewalls, or high-end security software subscriptions, all organizations should adopt a heightened posture regarding both cybersecurity protection and educating their users.

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376
Mar
02
2022

Virtual Events – How to Broadcast Easily to your Audience

Nicole Keiner
Digital Media and Internet Development

The live event streaming industry grew a whopping 99% between April 2019 and April 2020. Although that statistic was strictly pandemic-driven, event streaming is here to stay and will only continue to grow.

Event streaming has so many benefits, from having a greater reach, building brand awareness, and the ability for future audience views to grow your website traffic. It can be one of the most cost-effective delivery platforms in your company’s communication toolbox. The question now is – how can you incorporate it into your current communications plan? Intrada can help.

 

Types of Event Streaming

broadcasting live virtual contentIntrada offers three types of event streaming services: live, pre-recorded, and hybrid. All can be used successfully based on your audience, event, and budget. While anyone can create a livestream event, in order to generate a high-quality production, getting Intrada involved is the first step.

Live
Live streaming is broadcasting content live. It is streamed without being pre-recorded or stored.

During the last year, you probably have viewed a live stream video. Seminars, conferences, sporting events, church services, concerts, and weddings are a few. Some may have been better than others. A teenager filming a high school basketball game is a very different experience than one of a veteran videographer filming a press conference.

“Offering a live event stream can certainly be done successfully, but there is no room for error,” states David Steele, co-owner of Intrada. “We recommend using this type for some but not many of our clients. Our preferred methods are pre-recorded or hybrid if your budget allows.”

Pre-recorded
Pre-recorded is streaming content that has been previously stored and created.

“If you do not need any interaction and the event doesn’t have to be live, this is a great option,” says Steele. “You have total control over the content, the message, and when the time to stream comes, you select the platform and press play.”

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376
Mar
01
2022

Staff Spotlight: Donna Boyer, Administrative Support

Rachel Edwards
News and Events
donna-boyer-and-her-sons

If you have called Intrada Technologies lately, you may have heard a friendly, new voice on the line. Donna Boyer joined the Intrada team on November 8, 2021, and her contributions to our office have been a great help.

 

Donna and her Sons, Matthew and Joshua
Donna and her sons, Matthew and Joshua

Intrada’s Steady Growth Required Some Help

As Intrada has grown over the past few years, the office began to need a full-time staff member to come alongside owners, Paul Boyer and David Steele, and other office staff, to relieve some administrative burdens.

“COVID-19 has created many additional challenges - including inventory shortages, remote users, limited onsite contact and controlling access to facilities,” shared David. “We wanted to remove these extra logistical challenges from the technicians.”

When considering options to fill the role, Intrada’s owners specifically looked for someone who was a quick learner, professional, dedicated, and who cared about Intrada’s mission and our clients’ success. Why not start with someone who had been a vested part of Intrada’s journey since the beginning?

Inviting Paul’s wife, Donna, to join the Intrada team was a natural fit.

“We were looking for an admin assistant to help James with quotes, scheduling projects and onsite visits,” Paul recalled. “I needed someone organized, who can take ownership of the job and get it done. Since Donna keeps our house running smoothly and keeps me in line, I knew she would be perfect for this job.”

“Yes, Donna has jumped in with both feet,” David chimed in. “We were excited to have Donna join the Intrada team to assist and oversee help desk tickets and scheduling. We try to plan, but plans change and Donna has been handling all angles with a client focus.”

 

The Path to Employment at Intrada

Donna grew up in Hegins, Pennsylvania – a small, rural community outside of the Ashland area. She grew up as the daughter of a coal miner, in a large family with seven children, who were always outside hiking, biking and playing in the mountains.

After high school, Donna attended Bloomsburg University and graduated with a degree in elementary education. Following college, Donna began work as an elementary school teacher and taught for four years until she had their first son, Matthew, and the family moved to the Danville area.

Donna’s topmost priority was caring for her family and supporting Paul, Matthew, and her youngest son, Joshua, in the years that followed. Paul was also very supportive of her role and appreciates the sacrifices she made for her family by staying at home.

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376
Feb
28
2022

CMMC 2.0

David J Steele
News and Events

The Cybersecurity Maturity Model Certification (CMMC) program enhances cyber protection standards for the Defense Industrial Base companies. It is designed to protect sensitive unclassified information shared by the Department of Defense (DoD) with its contractors and subcontractors. Additionally, the program incorporates cybersecurity requirements into acquisition programs and provides the DoD. Increased assurance that contractors and subcontractors are meeting these requirements.



the cmmc 2 model

Source: https://www.acq.osd.mil/cmmc/docs/CMMC-2.0-Overview-2021-12-03.pdf

What is CMMC?

CMMC is a tiered model for companies entrusted with national security information to implement a cybersecurity standard at progressively advanced levels depending on the type of sensitive information required to complete the government or vendor contract.

In September of 2020, the DoD published an interim rule to the Defense Federal Acquisition Regulation Supplement (DFARS) in the Federal Register, which implemented the DoD’s initial vision for the CMMC program (CMMC 1.0). The interim rule became effective on November 30, 2020, establishing a five-year phase-in period.

In March 2021, the DoD initiated an internal review of CMMC’s implementation, informed by more than 850 public comments in response to the interim DFARS rule to refine policy and program implementation.

In November 2021, the DoD announced CMMC 2.0, an updated program structure and requirements designed to achieve the primary goals of the initial review.

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376
Feb
25
2022

Email is Not Secure – Why Encryption is Critical

Nicole Keiner
Procedures and Policies
email-encryption-intrada

cybersecurity awarenessIntrada continually tells all of our clients never to send personal, health, or financial information via email unless you encrypt your email. In other words, any data that needs to be protected (protected data) should never be emailed without encryption.

“People think email is a safe way to send information, but it isn’t,” says David Steele, co-owner of Intrada Technologies. “Email is not a secure way to transfer any information without encryption. Encryption is critical.”

Let’s first discuss what protected data is, then discuss encryption. Before we go into more information about protected data, do you remember what Intrada continually tells our clients to never do? Yes – you got it! Never, ever send personal, health, or financial information via email unless you encrypt your email.

What is Protected Data?
Protected data is information about a person that a cybercriminal can use to carry out identity theft or illegal online activities.

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376
Jan
28
2022

Digital Marketing Trends to Watch for in 2022

Rachel Edwards
Digital Media and Internet Development

 

intrada

A Note from Intrada Owner, David Steele
An important and exciting opportunity for Intrada clients can be found in the use of digital marketing to generate prospects. The pandemic turned many of our traditional digital marketing concepts upside down - creating an opportunity for us to review, adjust and retarget to maximize visibility.

Intrada has revamped how we research, qualify, target and track digital marketing campaigns, placing an emphasis on ROI. By combining this with our strategic Search Engine Optimization (SEO), our new approach to digital marketing has proven to increase visibility and conversions.     

We have found the power of storytelling has never been stronger and success comes from getting that story in front of the right people. With that in mind, Intrada’s team has been working hard to research, plan and execute digital marketing campaigns that maximize visibility with the goal to convert prospects.

-David Steele

 

The Digital World Has Grown Significantly

Over the past few years, the digital world has grown exponentially. More people are using the internet than ever before, resulting in the highest annual US e-commerce growth in decades.

The United States population is more than 330 million people strong. In 2019, 9 out of 10 American adults were using the internet and more than 80% of them were using social media.

When the pandemic began in 2020 and everyone was closed-up in their homes, e-commerce skyrocketed. In 2021, more than 230 million US buyers were projected to generate nearly $470 billion in online sales.

To Reach Customers, Businesses Must Adapt

As more and more customers head online for researching, purchasing and customer service, businesses need to be prepared to engage their target audiences with compelling, keyword-rich content presented in a variety of ways, through a variety of channels, and with a variety of mediums.

To stand out among the growing “noise” on social media, businesses will have to reconsider the best ways to reach their target audiences and be prepared to boost that content with an increased marketing budget.

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Jan
24
2022

How to Recognize Phishing Lures

David J Steele
News and Events

cybersecurity awarenessWhat is phishing? The concept of phishing is similar to actual fishing. Scammers use email or text message “bait” to trick you into “biting” on their ruse by giving them your personal information.

Scammers may try to steal your passwords, account numbers, answers to security questions or Social Security numbers. If they get that information, the affects could be very costly. The scammers could gain access to your email, bank account, or other accounts.

scammers phish for your personal information and compromise cybersecurityPhishing Scams are Successful

Criminal scammers launch thousands of phishing attacks like these every day — and they’re often successful. The FBI’s Internet Crime Complaint Center reported that people lost $57 million to phishing schemes in just one year.

Scammers often change or update their baiting tactics, so Intrada Technologies is constantly on the lookout for possible scams that may affect our cybersecurity clients.

Scam Warning Signs

Be aware of these warning signs to help you recognize a phishing email or text message.

Phishing emails and text messages may look like they are from a company you know or trust. They may look like they are from a bank, a credit card company, a social networking site, an online payment website or app, or an online store. They are designed to trick you into believing their bait is real and taking action.

Phishing emails and text messages often tell a story to trick you into clicking on a link or opening an attachment.

They may:

  • say they have noticed some suspicious activity or log-in attempts
  • claim there is a problem with your account or your payment information
  • say you must confirm some personal information
  • include a fake invoice
  • want you to click on a link to make a payment
  • say you are eligible to register for a government refund
  • offer a coupon for free stuff.

The goal is to get you to click on the link or attachment, which then makes you and your network vulnerable.

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Jan
22
2022

Staff Spotlight: Billie Frantz, Bookkeeper and Office Support

Rachel Edwards
News and Events
billie-frantz-of-intrada-and-grandson

For veteran bookkeeper and office support Billie Frantz, it feels like it was only yesterday when she joined Intrada Technologies. The information technology and web development company has employed Frantz for more than 16 years. 

How It All Began

Billie and her grandson

In 2006, Billie was looking for a change. She had worked as a waitress and in other roles gaining significant experience “and then some” in customer service.

When approached by Intrada partners Paul Boyer and David Steele about an office support and bookkeeping role, Billie gladly accepted. She knew of the website development company from her friendship with David and his wife, Sharon.

After taking a bookkeeping course, Billie jumped in with both feet and began learning all about the information technology company. She learned quickly from on-the-job training and created systems to organize and support the office.

“I’m Always Learning and Engaged at Intrada”

Before working for Intrada Technologies, other jobs quickly became boring or tiresome for Billie. However, with Intrada’s growth and expanding service offerings, work at Intrada Technologies has never been boring.

“Even though I do the same thing on a weekly basis, I love what I do. I enjoy getting things organized and all the facets of my job. Well, except collections,” Billie laughed. “[Intrada] is still growing and [the growth] keeps me engaged. It’s new and I have to organize it. I am always learning something new.”

Over the years, Billie has worn many hats, serving Intrada as a bookkeeper, office manager, purchasing officer, HR, payroll, customer service support and ConnectWise expert. She is a fast learner and patient person, which has also earned her the role of teaching new employees about Intrada’s systems.

The Impact of Intrada’s Leadership

When asked what she loves about Intrada, Billie was quick to answer.

“I have the best bosses. I really enjoy working with them. That’s why after 16 years, I’m still as the same job,” she said. “It feels like they are family. I’ve been there all along with them, helping them as they grew the business. It’s not like a job.”

The feeling is mutual.

“Billie has been very supportive to the team, and to us as owners, as the company grew,” shared Intrada Technologies Partner David Steele.

Since its inception in 2000 to today, the company has grown from 2 employees to more than 25 employees – and it continues to grow. Intrada Technologies’ service offerings have grown as well – beginning with website development to now offering full-service information technology, web development, digital media marketing - including social media management and SEO services, hosting and cloud computing.

“It’s neat to see how far [Paul and David] have come since the beginning,” Billie acknowledged. “The culture [they have] created at Intrada and seeing how far Intrada has come – not just [in terms of] employee growth, but our customer list is huge now. They have really worked hard.”

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Jan
21
2022

Why Passwords are Not Enough: The Importance of Multifactor Authentication

Nicole Keiner
News and Events

user entering their multifactor authentication code on a laptop


Passwords have been a single level of protection we have been using to keep our computers and files safe and secure since the early 1960s. (Quick history snippet if you are on Jeopardy someday – the first password login required to gain access to a computer was created in 1961 by MIT.)  

With cybercriminal activity on the rise in recent years, passwords are not enough to keep our information safe. Using an extra layer of protection (multifactor authentication) can drastically reduce the risk of identity theft, data breaches, and most types of cyber threats. According to Microsoft, using multifactor authentication can prevent 99.9% of attacks. 99.9%? Is that enough to get you interested in learning more? It should be.

What is Multifactor Authentication (MFA)?

 Multifactor authentication is an account verification method requiring the user to provide two or more types of identity evidence to gain access to an account or application. They add an additional layer of protection to the login process. MFAs require users to identify themselves by more than their login credentials (username and password).  

David Steele, co-owner of Intrada Technologies, says, “MFAs have become a necessary addition to your current business’s cybersecurity plan. By adding this to your current employee login process, you will be saving your company a lot of future time and money while also offering a greatly increased level of security to your files and accounts, which drastically reduces the likelihood of a successful cyberattack.”

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Dec
30
2021

Intrada Technologies Names Rachel Edwards and Nicole Keiner as Senior Marketing Strategists

Intrada Webmaster
News and Events

Intrada's leadership teamIntrada Technologies client services team: David Steele, Rachel Edwards, Nicole Keiner, and James Haywood


Intrada Technologies recently named Rachel Edwards and Nicole Keiner as Senior Marketing Strategists in the greater Harrisburg and Muncy market areas.

Rachel and Nicole are responsible for development and execution of marketing and digital media marketing strategies for Intrada Technologies’ clients. They will also provide in-person and hybrid event management services for the organization.

The duo will help clients engage their target markets and increase website visibility. In addition, Rachel and Nicole build campaigns focusing on lead generation, strengthening client brands and SEO through strategic planning, article development, social media management and digital advertising.

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Sep
01
2021

Patch Management: An Essential Cyber Security Service Your Business May Not Have

Nicole Keiner
News and Events

monitor with a loading wheel and bar

Do you lock the doors to your business when you go home to protect confidential information and valuables from robbers? Why, of course, you do! But, while the physical security of your business is extremely important and always on top of mind, you need to value cybersecurity at a higher level. 

Virtual criminals can be found everywhere, and businesses are a hacker’s sweet spot. For years, cybersecurity updates or patches were focused on new features, but now, they are almost entirely security-focused. The reason is simply that data has become the new ‘gold’ for hackers.

Depending on the article or information source, some organizations are saying that over 80% of data breaches are human error, phishing scams, poor file storage, bad computer security policies, glitch or transfer mistakes.  The other half of data breaches are malicious or criminal attacks. Unfortunately, criminal attacks are on the rise and will soon be the top reason for data breaches.

In January 2020 alone, there was more than 1.76 billion records leaked. So how, as a business, do you protect your confidential information?  The first step - have a solid patch management process in place.

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Aug
16
2021

Interested in Launching a School esports Program? Intrada Can Help

Nicole Keiner
News and Events

The online gaming market has grown tremendously over the last decade and continues to do so. The increase in popularity of video games has driven the esports market to mainstream. Middle schools, high schools, colleges, and universities have witnessed the growing trend, and many have created dedicated esports programs within their offered clubs or curriculums, but most haven’t.

What is esports?
Esports is not just playing video games.

It is organized competitive gameplay between two teams with a set of rules and guidelines. Like traditional sports, esports helps students develop lifelong skills like communication, strategic thinking, leadership, and teamwork. According to nsba.org, students who join esports programs have better attendance (+10%) and earn better grades (GPA +1.7).

In addition to gaining life skills, having better attendance, and better grades, $22 million worth of college scholarships were awarded for esports in 2021. So the question is, how does your school launch a successful esports program? Intrada can help.

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Our unique, collaborative partnerships allow us to provide our clients with the assurance that we will be there when they need us.

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