Intrada Technologies

Nov

29

Intrada Attends IT Nation Connect™

OVERVIEW

Jared Patten, a Project Coordinator at Intrada Technologies, recently attended the IT Nation Connect™ conference—an event known for bringing together IT professionals and managed service providers (MSPs) to inspire collaboration and shared learning. With over 7,000 attendees, breakout sessions, and speakers, the conference provided valuable insights on IT trends, tools, and innovative practices.

Jared Patten, a Project Coordinator at Intrada Technologies, recently attended the IT Nation Connect™ conference—an event known for bringing together a mix of IT professionals and managed service providers (MSPs) from around the world. This year's annual conference in Orlando, Florida, serves as a place for inspiration, collaboration, and shared learning. For Jared, attending IT Nation Connect 2024 was more than just an opportunity to step away from his daily responsibilities; it was an invaluable chance to learn about the latest IT trends and tools, along with innovative practices immerse himself in the latest trends, tools, and innovative practices.

Conference Stats and Specifics

jared patten next to a sign for the it nation connect event

The conference had over 7,000 attendees, 200 breakout sessions, 60 speakers, including well-known skateboarder Tony Hawk, and five different content tracks on cybersecurity and AI, sales and marketing, service delivery and operations, management and leadership, strategy and growth. Every speaker provided attendees with unique perspectives on business growth and personal success. Attendees got a first look at product releases and updates from ConnectWise, one of the event's featured sponsors. Just an aside - ConnectWise is a word frequently mentioned in our office since it is the IT management software we rely on daily for tasks ranging from ticket creation to invoice generation.

In the exhibitor hall and vendor pavilion, Jared explored advanced solutions created to support the growing needs of MSPs and TSPs (Technology Solution Providers).

Highlights and Insights

Jared's participation in IT Nation Connect highlights Intrada Technologies' commitment to professional development and forward-thinking among its staff. David Steele, co-owner of Intrada Technologies, encouraged and well-supported his conference attendance. He emphasizes the importance of continuous learning and development as critical components of the company's philosophy.

The conference gave Jared new insights and ideas to share. He says, “The conference exceeded my expectations regarding size and scale. The venue was enormous, and I found myself getting lost a couple of times. It was a busy and fast-paced environment with multiple events happening simultaneously, often requiring me to rush from one speaker to another. However, the knowledge and insights gained were truly eye-opening. I had the opportunity to connect with individuals from large organizations, gaining valuable insights into how they operate compared to our company.”

Nov

28

Unlock Your Potential: Intrada's Expertise in Building Your New Website

Nicole Keiner

Digital Media and Internet Development

OVERVIEW

Looking to update your website for 2025? Intrada can help. In this article, we discuss Intrada’s process in making your new website come to reality.

As 2024 comes to a close and the new year dawns upon us, now is the perfect time to set new goals for your business. If you're considering creating a new website to showcase your business or revamp your online presence, Intrada Technologies is here to help you turn your vision into reality.

With decades of experience and a service-oriented approach, Intrada understands the importance of a well-crafted website tailored to your unique needs. We take pride in our ability to deliver exceptional results that align with your brand identity and captivate your target audience.

Here's how Intrada can assist you in creating a powerful online presence:

paper peeling away to reveal 'coming soon' text

Professional Web Design and Development

Our team of skilled designers and developers are committed to creating visually appealing and user-friendly websites. We take the time to understand your objectives and design websites that not only look great but also engage visitors, driving them to act.

Mobile Optimization for Seamless User Experience

Over 60% of website traffic comes from mobile devices. So since clearly well over half of website traffic, is mobile-driven, a responsive and mobile-optimized website is necessary. Intrada ensures that your new website is fully optimized for mobile devices, providing a seamless experience for users on smartphones and tablets. By implementing responsive design principles and conducting rigorous testing, we go the extra mile to make sure that your website adapts seamlessly to different screen sizes and resolutions. This allows your audience to engage with your content effortlessly, regardless of their device or location.

Search Engine Optimization (SEO) to Boost Visibility

A visually appealing website is only effective if it can be found. Our experienced team of SEO experts understands the importance of driving organic traffic and increasing your online presence. Through strategic optimization techniques, we will ensure that your website ranks higher in search engine results, making it more visible to your target audience. By conducting thorough keyword research, optimizing meta tags and descriptions, and implementing other proven SEO strategies, we will enhance your website's visibility and attract more qualified visitors. With our service-oriented approach and a deep understanding of search engine algorithms, we'll help your website rise to the top, ensuring that your business receives the attention it deserves.

Nov

27

Mastering the Art of Delivering Impactful Presentations: A Guide to Effective Presentation Skills

Nicole Keiner

Procedures and Policies

OVERVIEW

Crafting a compelling presentation that leaves an impact requires careful consideration of various factors, from font choices to how you present data and statistics to background selection. This article reviews current presentation trends and how you can use them in 2025.

office meeting discussing project statistics

You are looking to land a new client. The pitch meeting to discuss your services is in a few days. It would help if you created a presentation. While there are many visual software options to choose from – PowerPoint, Canva, Keynote, to name a few, today, we are going to focus on the actual presentation, not the means by which you are presenting it. You want to show just enough information but not too much. You want your presentation to be creative but not too wordy or copy-heavy. In this article, we are going to discuss the presentation trends and how you can implement them in the new year.

Less has always been more

This saying dates back to middle school. Who enjoys sitting through long presentations containing a lot of numbers and unnecessary, confusing data? Not me. What's the next trend, please?

Speak clearly, slowly, and confidently

While this isn’t necessarily a trend, it is a must, a given for any successful presentation, so I had to include it. You need to project your voice, maintain a steady pace (don’t talk super fast), and vary your tone. I know this dates me, but who wants to hear a presentation delivered by the Micro Machine commercial guy or Ferris Bueller’s homeroom teacher? I rest my case.

What type of font should you use?

While the Lucida Handwriting font might be great for a presentation if you are an event coordinator presenting a newly engaged couple what each of your packages includes, it will probably not be the best choice of font if you are in medical sales and trying to land a new physician's office as a client.

Microsoft explains that there are two main classes of fonts – serif and sans serif. Serif fonts are more decorative and used for formal designs. They create a sense of elegance and professionalism in a presentation. On the other hand, sans-serif fonts have a cleaner, more modern appearance. They are often considered more versatile and easier to read on digital screens, making them a popular choice for presentations, significantly when projected onto larger screens or viewed on different devices. Sans serif fonts are commonly used in digital interfaces and websites.

Nov

26

Building a Digital Marketing Plan for 2025: A Guide to Growing Your Business

Nicole Keiner

Digital Media and Internet Development

OVERVIEW

In this comprehensive guide, we will walk you through the steps to creating a digital marketing plan for 2025. From defining your goals and understanding your audience to conducting an online audit and choosing the right marketing channels, we will provide you with the necessary strategies to drive your business forward in 2025.

A well-crafted digital marketing plan is a must have for every business – small or large. Putting digital ads out there can boost how many people know about your brand by a staggering 80%. If folks see those display ads, they're 155% more likely to search for your brand-specific terms later on. Whether you’re an entrepreneur looking to launch your brand, a marketing professional refining your process, or a small business owner navigating online growth, having a clear, actionable plan is critical. But where do you start, and how can you leverage digital marketing effectively? Let's break it down.

What Is a Digital Marketing Strategy?

A digital marketing strategy is a comprehensive plan that outlines how a business uses online platforms and tools to achieve its marketing goals. Unlike a one-size-fits-all approach, an effective strategy is tailored to your brand, target audience, and objectives. It focuses on utilizing digital channels—such as social media, SEO, email marketing, and paid ads—to connect with customers, build awareness, and ultimately drive conversions.

A successful digital marketing strategy is far from a static document; it is an ever-evolving roadmap that constantly adapts to the ever-changing trends, platforms, and consumer habits. The ability to pivot and adjust your approach when the desired results aren't materializing is not just valuable, it's essential. Rather than getting discouraged, view these moments as opportunities for growth and learning. By staying nimble and open to new strategies, you can position yourself to effectively reach your target audience and achieve your marketing goals. Embrace the mindset of continuous improvement and stay committed to refining your digital marketing efforts based on data and insights. Together, let's navigate the dynamic digital landscape and deliver impactful results for your brand.

Steps to Creating a Digital Marketing Plan for 2025

1. Define Your Goals

visualization of goals, plans, or actions for the new year

Clear, measurable goals form the foundation of any great digital marketing plan. Use SMART criteria—specific, measurable, achievable, relevant, and time-bound—to set objectives. Examples include increasing website traffic by 25% in six months or growing your social media followers by 10% for the year.

2. Understand Your Audience

Your strategy is only as good as your understanding of your target audience. Who are your customers or prospective customers? What are their needs, preferences, and online habits? Use tools like Google Analytics, surveys, and social media insights to build detailed buyer personas that reflect your ideal customers.

3. Conduct a Digital Audit

Take an inventory of your current online presence. Evaluate the performance of your website, social media profiles, email campaigns, and paid ads. Analyze metrics like traffic sources, engagement rates, conversion rates, and click-through rates (CTR). This process not only identifies gaps but also highlights what’s working well.

4. Choose Your Marketing Channels Wisely

Not all platforms or channels will suit every business. Knowing where your audience spends their time is essential. Common options include:

Social Media (Instagram, LinkedIn, Facebook, etc.): Great for building and engaging communities.
SEO and Content Marketing (Blogs, YouTube, etc.): Excellent for attracting organic search traffic and showcasing expertise.
Email Marketing (eNewsletters, offers): One of the most effective ways to build relationships and engage directly with your customers.
Paid Ads (Google Ads, social media ads): Higher visibility and quick results when combined with strong targeting.

Nov

25

Microsoft Predictions for 2025: What Business Owners Need to Know

James Haywood

Information Technologies

OVERVIEW

By leveraging Microsoft's suite of products and solutions, businesses can anticipate a future that is more efficient, secure, and sustainable. From AI-driven features in Microsoft 365 to advanced cloud capabilities in Azure, the possibilities for growth and transformation are endless. The seamless integration of tools like Copilot, SharePoint, and Loop empowers collaboration and enhances communication within organizations.

As businesses navigate an increasing digital landscape, the role of technology continues to evolve at a rapid pace. One of the key players shaping the future of enterprise IT is Microsoft. With its vast suite of products—ranging from cloud computing and collaboration tools to AI solutions—Microsoft remains a crucial part of how companies operate.

As we look ahead to 2025, what can business owners expect from Microsoft? Let’s dive into the key trends and predictions that will shape the tech ecosystem in the coming years.

1. The Rise of AI and Automation in Microsoft Tools

AI has already begun transforming the way businesses operate, and Microsoft is at the forefront of this revolution. By 2025, we can expect AI-driven features to be fully integrated across Microsoft 365 products, including Word, Excel, and Teams.

For example, tools like Copilot in Microsoft Word and Excel have already demonstrated how AI can automate tasks, generate content, and offer insights. But by 2025, these tools will become far more sophisticated. Business owners can expect AI to assist with everything from decision-making to customer support, helping employees be more productive and free up time for higher-value work.

In addition, automation will be a key theme. Microsoft Power Automate will likely become even more intelligent, allowing businesses to automate processes across various applications, from CRM systems to supply chain management tools. This automation can streamline workflows, reduce errors, and increase efficiency.

Nov

22

Stay Secure This Season: Avoiding Online Holiday Scams

David J Steele

Procedures and Policies

OVERVIEW

Cybercriminals capitalize on the festive frenzy, employing sophisticated tactics to steal personal information and financial data. By staying informed and adopting safe online practices, individuals can protect themselves from digital scams and enjoy a secure and stress-free holiday experience.

woman ordering gifts with a credit card via laptop

The holiday season, a time for celebration and joy, can also be a vulnerable period for unsuspecting consumers. As shopping increasingly moves online, the risk of falling victim to digital scams heightens. Cybercriminals often capitalize on the festive frenzy, employing sophisticated tactics to steal personal information and financial data. By staying informed and vigilant, individuals can protect themselves from these threats and enjoy a secure and stress-free holiday experience. This guide explores practical tips and strategies to safeguard your online activities during this time of year.

Hot Items to Watch Out For

Phishing Emails: Be cautious of emails that appear to be from reputable retailers or financial institutions but ask you to confirm personal information. Look for signs of phishing, such as generic greetings, urgent calls to action, or suspicious links.
Fake Website URLs: Always double-check website addresses before making online purchases. Fraudulent sites may mimic legitimate ones with slight variations in spelling or domain extensions. Verify the site's security by ensuring it uses HTTPS and has a padlock symbol in the address bar.
Unsecured Wi-Fi Networks: Avoid conducting transactions over public Wi-Fi networks. They lack encryption, making it easier for cybercriminals to intercept your data. Use a virtual private network (VPN) for safer browsing.
Counterfeit Goods: Be wary of deals that seem too good to be true, as they may be scams selling counterfeit products. Research sellers thoroughly and review feedback from other customers to ensure authenticity.
Suspicious Links on Social Media and Apps: Cybercriminals often exploit social media platforms with enticing offers or fake promotions. Avoid clicking on links from untrusted sources and verify any shopping app before downloading.

By staying alert to these common threats and adopting safe online practices, you can significantly reduce the risk of falling victim to digital scams this holiday season.

Oct

31

Phishing vs. Spam Emails

David J Steele

Procedures and Policies

OVERVIEW

Email remains a fundamental communication tool today but also a potential target for cyber threats, particularly phishing and spam attacks. Understanding the difference between phishing, which seeks sensitive information, and spam, which usually consists of unsolicited advertisements, is important for protecting personal and professional data.

Email is a key communication method today, but it can also be a hotspot for cyber threats. Two common types of threats are phishing and spam emails. While they may look similar initially, knowing the difference is important to keep your personal and professional information safe!

While phishing aims to steal your personal information, spam emails are typically just unwanted advertisements. While they may clutter your inbox, spam emails generally do not seek sensitive data like phishing emails do.

Phishing Emails

Phishing emails are sneaky tricks where scammers pretend to be someone trustworthy to get you to share sensitive info like passwords or credit card numbers. They can pop up in your inbox, on social media, or anywhere online. Data from the 2023 Data Breach Investigations Report revealed that phishing accounts for over 36% of all social engineering breaches, emphasizing cybercriminals' widespread use of this tactic.

To spot phishing emails, look for red flags! Watch for emails from unknown senders or addresses that seem off. If the greeting is vague, like “Dear User,” instead of using your name, be suspicious—real companies usually personalize their messages. Requests for personal info, especially if they create a sense of urgency or threaten you, are big warning signs.

Phishing emails often use urgent language to create panic, making you act quickly and overlook those red flags. So, protect yourself! Always check the email’s domain to see if it matches the sender's official site. Look for spelling or grammar mistakes—many phishing emails have errors that wouldn’t happen in a legitimate message. And be careful with links or attachments; hover over them to see where they really lead.

Oct

30

What Do IT Services and Operation Management Offer to a Company?

David J Steele

Information Technologies

OVERVIEW

Understanding the fundamentals of IT Service Management (ITSM) and IT Operations Management (ITOM) is vital for organizations aiming to optimize IT infrastructure, enhance service delivery, and ensure efficient operations. This article highlights how adopting ITSM and ITOM practices can drive productivity and innovation by aligning IT processes with business goals while underscoring Intrada's unique approach to tailored IT services and management.

Understanding the fundamentals of IT service management (ITSM) and IT operations management (ITOM) is powerful for any organization striving to optimize its IT infrastructure. This article aims to provide a quick overview of ITSM and ITOM, highlighting their roles in enhancing service delivery and ensuring efficient and reliable IT operations. Through a detailed exploration of key concepts and best practices, this guide will equip IT professionals with the knowledge needed to drive productivity and innovation within their organizations.

IT Service Management (ITSM)

IT Service Management (ITSM) refers to the strategic approach to designing, delivering, managing, and improving how IT is used within an organization. ITSM aims to ensure that the right processes, people, and technology are in place so that the organization can meet its business goals. ITSM encompasses many services that align IT processes and services with business objectives to improve efficiency and service quality.

Services Offered by ITSM:

Incident Management: Quickly restores normal service operations to minimize business impact through efficient incident resolution processes.
Problem Management: Identifies and manages the root causes of incidents to reduce their recurrence and ensure continuous improvement.
Change Management: Oversees modifications to IT services, reducing risk and facilitating the effective implementation of changes.
Service Level Management: Defines and monitors SLAs (Service Level Agreements) to verify that services adhere to the agreed-upon standards and expectations.
Configuration Management: Maintains information about configuration items required to deliver IT services, supporting decision-making with accurate data.

outlining ITSM: information technology service management

According to current industry standards, ITSM delivery relies significantly on the adoption of frameworks and methodologies designed to streamline processes and maximize efficiency. One of the most widely adopted frameworks is ITIL (Information Technology Infrastructure Library), which provides comprehensive best practices for ITSM.

In addition to ITIL, organizations embrace agile methodologies for faster adaptation to change and improved collaboration between IT and business teams. Agile practices in ITSM foster iterative development, prioritizing flexibility and customer-centric service delivery. Automation tools also play a critical role in modern ITSM by reducing manual tasks and increasing service consistency. Solutions like service desk software provide platforms for managing incidents, requests, and changes efficiently and transparently. These practices encompass the entire service lifecycle, aligning IT services with business needs and allowing them to evolve alongside technological advancements.

Furthermore, cloud-based ITSM solutions are gaining popularity due to their scalability and cost-effectiveness. They offer organizations the ability to adapt ITSM processes to varying business demands without heavy infrastructure investment. The current industry standards emphasize agility, automation, and alignment with business objectives, enabling organizations to deliver high-quality IT services that support growth and innovation.

Importance of ITSM for Different Company Sizes

Organizations of all sizes can benefit from implementing ITSM principles, yet the focus and scale of ITSM implementation may vary depending on the company's size and specific needs. Large businesses with complex and diverse IT environments require a comprehensive ITSM approach to manage their extensive systems and allow for seamless service delivery. For them, a dedicated ITSM strategy is crucial to align IT services with business objectives, handle sizable volumes of incidents, and manage numerous changes efficiently.

Oct

29

Crafting Compelling Content For Your Website

Nicole Keiner

Digital Media and Internet Development

OVERVIEW

What serves as the face of your company and is your most important marketing tool? You guessed it, your website! By producing fresh, quality content on a reasonably consistent basis, you can improve search visibility, engage visitors, and convert them into loyal customers.

Most marketers say that your website is one of the most important marketing and branding tools you can have created. It's the face of your company. Whether you're a small business owner, content creator, or digital marketer, understanding the best and most strategic ways of creating effective website content is crucial. With the right content strategy, your website can drive traffic, engage visitors, and convert leads to loyal customers. In this article, we'll explore the importance of website content, why both fresh and quality content are important, and how Intrada can assist in crafting content that resonates with your audience.

The Importance of Your Website

Your website is often the first interaction potential customers have with your business. It's your front-line representative; it is open 24/7, showcasing what you offer to the world. An effective website not only attracts visitors but also keeps them engaged, guiding them from being a prospective client to an actual client or customer. A well-designed site with compelling content can significantly enhance your brand's credibility and authority in your industry. A strategic and visually appealing website levels the playing field, allowing businesses of all sizes to showcase their unique strengths. Content plays a pivotal role in shaping the user's experience and perception of your brand, making it essential to invest in high-quality website content.

Content is King

chalkboard reading create, promote, engage, optimize, strategy, analyze, and marketing

When it comes to websites, the old adage "content is king" still holds very true. Fresh, relevant content is important for several reasons. First - it enhances your search engine rankings. Search engines like Google favor websites that regularly update their content, viewing them as more relevant and as experts in their industry. This boosts your visibility, making it easier for potential customers to find you online.

Secondly, new content keeps your audience engaged. Regular updates keep the content fresh and engaging, providing visitors with new experiences and encouraging them to return frequently. Whether it's a blog post, a new product description, or an updated service list, fresh content keeps your website dynamic and exciting.

Lastly, fresh content allows you to stay relevant in a rapidly changing marketplace. By addressing current trends, challenges, and innovations in your industry, you position your business as a thought leader. This not only attracts new visitors but also builds trust and loyalty among your existing audience.

How to Deliver Content Effectively

Quality content, easy to read headlines and bullet points, along with incorporating storytelling are top ways you can deliver content effectively on your website.

Oct

28

Accelerated Cloud Transformation - Empowering Businesses in the Digital Age

James Haywood

Information Technologies

OVERVIEW

Cloud transformation has emerged as an important element of today’s overall business strategy, driving agility, scalability, and innovation. This transformation involves transitioning from traditional IT infrastructure to cloud-based solutions, offering businesses enhanced efficiency and strategic advantages.

Cloud transformation has become critical to modern business strategy in the rapidly evolving digital technology world. Accelerated cloud transformation refers to the swift and strategic shift from traditional IT infrastructure to cloud-based solutions, enabling organizations to enhance their agility, scalability, and innovation capabilities. This article delves into the multifaceted benefits, challenges, and best practices associated with accelerated cloud transformation, providing businesses with a comprehensive roadmap to navigate this complex yet rewarding journey.

The Necessity for Cloud Transformation

In the contemporary business environment, the necessity for cloud transformation is driven by several key factors:

Agility and Innovation: Cloud platforms provide the flexibility to quickly adapt to changing market dynamics and customer demands. By leveraging cloud services, businesses can experiment with new ideas, develop and deploy applications faster, and innovate continuously.

Cost Efficiency: Traditional IT infrastructure often requires significant capital expenditure for hardware, maintenance, and upgrades. On the other hand, cloud solutions offer a pay-as-you-go model, reducing upfront costs and providing predictable operating expenses.

Scalability: Cloud infrastructure allows businesses to scale their operations seamlessly in response to fluctuating demand. Whether handling peak traffic during a sales event or expanding into new markets, the cloud provides the necessary resources on demand.

Security and Compliance: Leading cloud providers invest heavily in security measures and compliance certifications, offering protection for data and applications. This allows businesses to focus on their core operations while ensuring regulatory compliance.

Remote Workforce Enablement: The COVID-19 pandemic has underscored the importance of remote work capabilities. Cloud-based solutions enable employees to access critical applications and data from anywhere, fostering collaboration and productivity.

Oct

25

Social Media Marketing 101: A Game Plan for Small Businesses

Nicole Keiner

Digital Media and Internet Development

OVERVIEW

Social media marketing is important as it allows businesses to engage with a broad audience, build brand awareness, and drive growth through cost-effective strategies. By understanding the unique user base and features of each platform, businesses can effectively connect with their target audience, create meaningful interactions, and leverage diverse content to enhance their market presence.

Social media marketing has become a very important element for businesses aiming to thrive and expand. If you're a small business owner, marketing manager, or entrepreneur, understanding how to strategically approach social media can be the key to unlocking growth and engagement. This article will guide you through the basics of social media marketing, helping you make the best decisions for your business.

What is Social Media Marketing?

Social media marketing (SMM) is the use of social media platforms to connect with your audience, build your brand, increase sales, and drive website traffic. It involves publishing great content on your social media profiles, engaging with your followers, analyzing your results, and running social media advertisements.

We kid you not, according to Fortune.com, you will spend 17 years of your adult life online. This equals to about 400 minutes a day. If we are dedicating that much time to anything, you need to seize the opportunity of a captive audient. By using Facebook, Instagram, SnapChat, TikTok, Twitter, and LinkedIn, businesses can create meaningful interactions and build a community around their brand.

Social media marketing (SMM) is very versatile. Whether you're sharing an inspiring story, launching a new product, or providing customer support, social media allows you to do it all. From text-based posts to engaging videos or reels and interactive polls, you have the potential to connect with your audience in so many different ways.

How Can Social Media Marketing Help Your Business?

Unlike traditional advertising methods, social media offers cost-effective solutions that are accessible to businesses of all sizes. With a well thought out approach, small businesses can compete with larger companies and capture the attention of their target audience.

One of the most significant advantages of social media marketing for small businesses is the ability to build brand awareness. By consistently posting relevant and valuable content, you can increase your visibility and establish your brand as an authority in your industry - making you an industry expert.

Social media marketing also provides an opportunity for direct engagement with customers. Consistently responding to comments, messages, and reviews in a timely and personalized manner shows that you value your customers' opinions and that you, as a business, are committed to providing the very best service. This level of interaction can foster strong customer relationships and drive repeat business.

Sep

30

Employee Spotlight: Ariann "Ari" Decker

Nicole Keiner

News and Events

OVERVIEW

This month, Intrada Technologies highlights Ariann "Ari" Decker, a new web developer a few months shy of completing her software development degree. Her skill set she developed from past internships, adds a fresh perspective to our growing team.

For October, Intrada Technologies is shining our next employee spotlight on Ariann "Ari" Decker, one of our new, talented web developers.

From Classroom to Career

Ari is on the verge of completing her bachelor’s degree in software development with a minor in communication from the Pennsylvania College of Technology. Prior to joining us, Ari gained experience as a technical support intern with an e-commerce specialist, where she enhanced her problem-solving skills and technical expertise.

Her connection with Intrada began at a career fair she attended at her soon-to-be alma mater, the Pennsylvania College of Technology. There, she met Senior Project Manager James Haywood and learned more about us. After her brief chat, she became interested in pursuing an internship with Intrada. The rest you can say is history.

Role and Responsibilities

As a web developer, Ari designs and builds user-friendly, functional, and visually appealing websites. She uses a variety of programming languages and technologies to achieve these goals.

Skills That Make a Difference

Ari's extensive customer service background has taught her the importance of clear communication. Her ability to build strong, trusting relationships with clients aligns perfectly with Intrada's commitment to maintaining high-quality service.

Life Beyond Work

Ari enjoys spending time with her cat, attending concerts, and attending community events with friends outside the office. Born and raised in Scranton, Pennsylvania, Ari is the youngest of five siblings and graduated from Mid-Valley High School. Go Spartans! She is in her final semester at Pennsylvania College of Technology and will graduate in December.

Sep

27

Understanding Schema and Its Role in Enhancing Website Development for Improved Organic Placement

David J Steele

Digital Media and Internet Development

OVERVIEW

The article highlights the crucial role of schema markup in enhancing website development and improving organic search placement. Schema serves as a structured data tool that assists search engines in deciphering website content more precisely, ultimately boosting visibility and user engagement in search results.

high tech graphic reading 'what is schema markup'

This article delves into the significance of schema markup in digital marketing and web development. Schema serves as a roadmap for your digital assets, guiding search engines, bots, and other online scanners. While websites, content management systems (CMS), and social media platforms automatically adhere to many basic schema standards, implementing custom or advanced schema offers additional opportunities to tag and categorize your content effectively. This approach enhances your visibility and tracking capabilities. This schema overview is intended to provide a general understanding without focusing on any specific industry or delivery method.

The Foundation of Schema Markup

Schema markup, a form of microdata, plays a pivotal role in the digital landscape by providing search engines with more detailed information about the content on a website. This structured data is added to the HTML code, which helps search engines interpret the context of the page's content more accurately. By implementing schema, businesses can enhance how their information is presented in search results, making users more likely to engage with their content. This is crucial in an era where search engine algorithms constantly evolve to meet user expectations for relevant and comprehensive results. As digital landscapes become increasingly competitive, using schema markup becomes an essential strategy for marketers and developers to improve organic search visibility and user experience.

As we navigate this ever-changing digital world, it's important for businesses to recognize that effective SEO strategies extend beyond traditional practices. Integrating schema markup represents a proactive approach to staying ahead of the competition. By ensuring that their online content is easily understandable for search engines, companies can increase their chances of appearing in enhanced listings, often attracting more clicks and engagement from users.

The collaborative effort between developers and marketers becomes vital in this context. It is not just about implementing schema; it is about continuously updating and adapting it to align with the business's evolving offerings. This ongoing maintenance, when done right, is designed to present the structured data, and it remains relevant and effective, ultimately leading to sustained visibility in search results.

In addition, as consumer behavior evolves, the demand for clear, detailed, and visually appealing search listings grows. Businesses that leverage schema markup can create a richer user experience, guiding potential customers to their offerings quickly. This clarity in search results can significantly impact a user's decision-making process, increasing the likelihood of conversion.

Sep

26

Discovering the Power of Content Marketing ROI

Nicole Keiner

Digital Media and Internet Development

OVERVIEW

Content marketing has emerged as an important strategy for businesses of all sizes. Yet, many marketers and small business owners often question the returns on their investments. Am I getting leads? Is my business getting noticed? In this article, we will discuss ROI in content marketing, why it holds significance, how to measure it accurately, and how Intrada Technologies can be your ally in maximizing these returns.

Understanding ROI in the Simplest Terms

computer screen reading return on investment

Content marketing ROI (return on investment) is the measuring stick that determines how much revenue your content generates. To calculate ROI, you run a simple formula: divide the profit of your investment by the cost of that investment.

Understanding ROI is extremely important for marketers and small business owners because it highlights how efficiently resources are being used. It guides strategic decisions by ensuring that every dollar spent translates to measurable gains.

When applied to content marketing, understanding ROI becomes more in-depth. The investment isn't just financial; it includes time, creativity, and effort. Knowing how to translate these inputs into tangible business outcomes is critical to sustaining and growing a successful content marketing strategy.

Defining Content Marketing

Content marketing is a strategic approach focused on creating and distributing valuable, relevant, consistent content to attract and engage a clearly defined audience. Unlike traditional advertising, which directly promotes products or services, content marketing aims to build consumer trust and loyalty by providing useful information or entertainment. Dictionary.com says it does not explicitly promote a brand but is intended to stimulate or garner interest in its products or services.

Content marketing is vast and diverse. It can include social media posts/updates, videos, podcasts, and more. Each format serves a unique purpose: to educate, entertain, or inspire. Brands leverage content marketing to develop and support their audience and, ultimately, prospective customers into clients.

Small business owners can particularly benefit from content marketing. It levels the playing field, allowing them to compete with larger companies, build relationships, and come across as industry experts without sizable advertising budgets. The challenge? You need to consistently develop engaging, high-quality content.

Sep

25

Windows 10 Expiration: What You Need to Know

James Haywood

News and Events

OVERVIEW

Windows 10 will reach its end of service on October 14, 2025, for the Home and Pro editions, and on October 9, 2026, for the Enterprise and Education editions, meaning users will no longer receive security updates or support from Microsoft. Upgrading to Windows 11 is essential for continued security and performance enhancements, but it requires evaluating hardware compatibility as the new system has stricter requirements.

The End of an Era: Windows 10's Expiration Date

Windows 10, the operating system that has been a staple in many homes and businesses since its release, is approaching its end of service. Microsoft has announced that the Home and Pro editions of Windows 10 will expire on October 14, 2025, and the Enterprise and Education editions will follow suit on October 9, 2026. This impending deadline means that Microsoft will cease providing security updates and technical support for Windows 10, exposing users to potential threats and compatibility issues.

Why Upgrading to Windows 11 is Crucial

chalkboard with a stopwatch saying expiring soon

As the expiration date draws near, it is essential for users to consider upgrading to Windows 11, the latest version of the Windows operating system announced by Microsoft in June 2021. Windows 11 brings a range of improvements over its predecessor, including a modern and sleek design, better performance, and enhanced security features. Here are some compelling reasons to upgrade:

Aesthetic and Usability Enhancements: Windows 11 features a more user-friendly and aesthetically pleasing interface, with a new Start menu, taskbar, widgets, and snap layouts that offer greater control and customization of your desktop experience.

Improved Performance: Windows 11 is optimized for devices with hybrid or multi-core processors, offering better performance and efficiency. Additionally, updates run in the background, minimizing interruptions to your work.

Enhanced Security: The new operating system provides advanced security measures such as device encryption, biometric authentication, and ransomware protection. Integration with Microsoft 365 and OneDrive ensures your files and documents are accessible from any device.

Compatibility and Innovation: Windows 11 supports most apps and games used on Windows 10, with added support for Android apps through the Amazon Appstore and improved Xbox game performance.

Sep

24

Give Your Gadgets a Green Goodbye

Nicole Keiner

News and Events

OVERVIEW

Electronic recycling, or e-cycling, is crucial for managing e-waste by facilitating the reuse and recovery of materials while minimizing environmental harm. Recycling events, like the one hosted by Williamsport Rotary, offer communities a chance to responsibly dispose of unused electronics, supporting sustainability and benefiting local charities.

How many old cell phones, laptops or desktop computers do you have sitting in your storage room, basement or closet? Instead of keeping them and allowing them to collect dust, consider the eco-friendly alternative— electronic recycling.

What is Electronic Recycling?

Electronic recycling, also known as e-cycling, involves collecting and processing electronic waste (e-waste) for reuse or material recovery. This process guarantees that valuable materials are reclaimed, hazardous substances are managed responsibly, and the environmental impact of electronic waste is minimized. E-waste includes items like old computers, cell phones, printers, and radios that are no longer in use.

Recycling electronics is more than a responsible choice; it's a necessary one. The improper disposal of e-waste can lead to severe environmental issues. Electronics contain toxic materials such as lead and mercury, which can leach into the soil and water, posing threats to ecosystems and human health. By recycling, we mitigate these risks and contribute to a cleaner environment.

Mark Your Calendars for the Williamsport Rotary Event

Speaking of recycling… James Haywood, Intrada’s Senior Project Manager and past President of Williamsport Rotary would like to inform you about an upcoming event that you should mark on your calendars.

The Williamsport PA Rotary is hosting an electronics recycling event, offering a convenient way for the community to responsibly dispose of their old gadgets. This event is open to the public and encourages residents to recycle their unused electronics instead of sending them to landfills.

The two-hour event will take place at 641 Walnut St, Williamsport, PA. It's an excellent opportunity to clear out your home or office of unwanted electronics while supporting a great cause. Plus, all proceeds from your participation will benefit local nonprofit organizations in Williamsport and Lycoming County.

Sep

23

Be Cautious When Connected

David J Steele

Procedures and Policies

OVERVIEW

Staying safe online is essential as our dependence on the internet and connected devices grows. By using strong passwords, enabling two-factor authentication, being wary of suspicious emails, keeping software up-to-date, and exercising caution on public Wi-Fi, you can protect your personal information and enjoy the benefits of online connectivity without compromising security.

key on a computer keyboard saying stay safe

In today's digital age, our reliance on the internet and connected devices has never been greater. However, this constant connectivity brings various security challenges and potential risks. It's critical to be cautious when connected, ensuring your online activities are secure and your personal information remains protected. This article will explore some tips and best practices for staying safe online.

Password Protection

One of the most basic yet essential steps to safeguard your online safety is to use strong, unique passwords for all your accounts. This means avoiding easily guessable combinations such as birthdates or common words. Instead, opt for a mix of letters (upper and lower case), numbers, and special characters. It's also essential to use different passwords for each account so that your other accounts won't be at risk if one account is compromised.

Two-Factor Authentication

In addition to using strong passwords, implementing two-factor authentication (2FA) can provide an extra layer of security for your accounts. 2FA requires users to verify their identity through an additional method, such as a code sent to their phone or a biometric scan, before gaining access to their account. This adds an extra step for potential hackers and can help prevent unauthorized access.

Sep

18

Enhancing Public Sector IT Infrastructure: The Role of Intrada Technologies

Nicole Keiner

Information Technologies

OVERVIEW

Technology needs are very important for boroughs, municipalities, townships, and police departments as they adjust to the demands of expanding communities. Intrada Technologies stands out by providing tailored IT solutions that emphasize efficiency, security, and reliability to support these public sector entities.

In 2024, technology is more important than ever before for boroughs, municipalities, townships, and police departments striving to keep up with the demands of their growing communities. With an emphasis on efficiency, security, and reliability, Intrada Technologies has been at the forefront of providing innovative IT solutions tailored to meet these demands since its inception. As a member of the Pennsylvania State Association of Township Supervisors, Intrada Technologies supports various Pennsylvania boroughs, townships, along with police departments through its comprehensive range of services, from managing Microsoft 365 licenses to offering strong data security measures. Let’s dive into how Intrada Technologies has assisted these different organizations and how we can help you with your specific IT needs.

Our Clients

In addition to serving small and mid-sized businesses, Intrada Technologies is proud to support many clients, including township administrators and local officials responsible for their community's everyday operations. By offering customized IT solutions, Intrada allows our community leaders to concentrate on their core duties without the distraction of technical problems. From small townships to larger municipalities and local police departments, Intrada's diverse client base reflects the company’s versatility and commitment to meeting each client’s unique needs.

By collaborating closely with its clients, Intrada Technologies has gained an understanding of the complexities of the public sector. This knowledge and experience allow us to identify potential challenges that may arise and create solutions that address these concerns. Whether you want seamless communication between departments or safeguarding sensitive, personal data, Intrada is committed to providing the necessary support for all our client’s needs.

As mentioned above, Intrada Technologies has provided IT services to a variety of boroughs, townships, and police departments throughout the state of Pennsylvania. Specifically:

Muncy Borough and its Police Department: IT, networking, and Microsoft 365 services
Kelly Township: Managed services and website development
East Buffalo Township, Hepburn Township, and Jersey Shore Borough: Managed services (Jersey Shore Borough also received website development)
Muncy Creek Township, Muncy Township, and Hepburn Township: Website development
Tiadaghton Valley Municipal Authority and Benton Borough Police Department: IT and networking services
Brady Township: Camera System install

Aug

30

Open the Door to New Possibilities in Content Management: Explore the Game-Changing Benefits of Headless CMS Solutions

David J Steele

Digital Media and Internet Development

OVERVIEW

Headless Content Management Systems (CMS) provide a revolutionary approach to content delivery by decoupling the back-end from the front-end, allowing for seamless content distribution across multiple platforms. This flexibility enhances development speed, user experience, and scalability, making headless CMS an ideal choice for businesses navigating the complexities of modern digital landscapes.

group at a table working on a collaborative project

In the rapidly evolving world of digital content, headless CMS (Content Management System) has emerged as a revolutionary solution for developers and content creators alike. Unlike traditional CMS platforms that couple the backend (where content is created and managed) with the frontend (the presentation layer), a headless CMS decouples these components. This separation allows for greater flexibility, enabling developers to deliver content seamlessly across various channels—websites, mobile apps, and beyond. With a headless CMS, content can be managed centrally but deployed anywhere, making it an ideal choice for modern digital experiences that demand versatility and scalability.

Headless CMS vs Traditional CMS

While traditional CMS platforms like WordPress have long been popular for content management, companies seeking a competitive edge in delivering their online experiences are finding them increasingly limiting. As technology progresses and new digital channels emerge, these CMS solutions struggle to offer the necessary flexibility and innovation and still provide a secure and quality user experience.

A significant limitation of traditional CMS is the tight coupling between back-end and front-end. Any changes to the back-end can potentially disrupt the front-end, leading to possible downtime. Additionally, a traditional CMS often comes with pre-built templates and themes, which can restrict design choices and customization.

In contrast, a headless CMS separates content creation and management from its presentation. This decoupling offers developers greater control over how content is displayed and provides enhanced flexibility in design and delivery, allowing businesses to innovate and respond more effectively to the demands of today’s digital landscape.

Aug

29

Understanding the Microsoft 365 Licensing Structure…and What to Choose!

James Haywood

Information Technologies

OVERVIEW

James Haywood's article "Understanding the Microsoft 365 Licensing Structure…and What to Choose!", originally written in 2022, has been updated to reflect important changes to Microsoft 365 licensing plans announced on April 1, 2024. This includes the separation of Microsoft Teams from the default Enterprise subscription.

Microsoft 365 (formerly Office 365) has evolved from an office-suite rental service to a full-blown small business and enterprise productivity suite. As a result, many organizations have replaced their entire infrastructure (servers/applications) with Microsoft 365. At this point, the 365 offerings have become so vast that it has become challenging to figure out which plan is best for any organization. This article provides a starting point for understanding the 365-licensing structure and determining which direction makes the most sense to your organization.

New Changes to Licensing Plans

As of April 1^st, 2024, Microsoft announced a change to some of their licensing plans. Microsoft Teams is now sold separately and is not included in their Enterprise subscription plans by default. The business plans do include the Teams license; however, they can now be purchased without the Teams license.

This is very useful for organizations that do not need the Teams collaboration features. Organizations who use Zoom, or a similar virtual meeting platform, can save money and skip the added cost of Teams. Additionally, organizations that use Slack, or a similar chatting software, can also save money.

Key Highlights Between Plans

screen showing license activation window for microsoft 265

All the licenses listed below are priced per user (u) per month (m) with an annual subscription agreement. As in, the licenses are billed monthly and can be renewed each year. Licenses can be upgraded at any time but can only be cancelled once per year. Microsoft does offer month-to-month plans at a higher price point.

Small / Medium Business Track
Business Basic: $6.00 u/m
Business Standard: $12.50 u/m
Business Premium: $22.00 u/m

Update: Licenses without Teams
Business Basic: $4.75 u/m
Business Standard: $10.25 u/m
Business Premium: $19.75 u/m

Update: Standalone Teams
Teams Essentials: $4.00 u/m

These three licenses are for small and medium-sized businesses (300 or fewer employees). Microsoft caps each license at 300 users, so at most, you can only have 300 of one of these licenses.

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What Is a Digital Marketing Strategy?

Steps to Creating a Digital Marketing Plan for 2025

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1. The Rise of AI and Automation in Microsoft Tools

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Hot Items to Watch Out For

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Phishing Emails

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IT Service Management (ITSM)

Importance of ITSM for Different Company Sizes

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The Importance of Your Website

Content is King

How to Deliver Content Effectively

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The Necessity for Cloud Transformation

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What is Social Media Marketing?

How Can Social Media Marketing Help Your Business?

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From Classroom to Career

Role and Responsibilities

Skills That Make a Difference

Life Beyond Work

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The Foundation of Schema Markup

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Understanding ROI in the Simplest Terms

Defining Content Marketing

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The End of an Era: Windows 10's Expiration Date

Why Upgrading to Windows 11 is Crucial

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What is Electronic Recycling?

Mark Your Calendars for the Williamsport Rotary Event

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Password Protection

Two-Factor Authentication

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Our Clients

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Headless CMS vs Traditional CMS

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New Changes to Licensing Plans

Key Highlights Between Plans

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