While all of the effects of COVID-19 have yet to be seen, the challenges for both large and small businesses are significant. Staying abreast of the constant changes and the impacts to your industry while keeping your business afloat can be all-encompassing.
As a small business, Intrada Technologies understands. We can help.
Intrada Technologies takes our partnership with clients seriously. Intrada Technologies was founded to build ongoing, trusted, collaborative relationships with clients through our full-service web development and network management services. We will be there when you need us.
Our commitment to our clients and to exceeding their expectations led us to develop a vital resource – the Situation Response Process.
When situations arise, it can be difficult to ascertain the best steps to take. The natural inclination is to take a step back. Intrada’s Situation Response Process encourages our staff to lean in with assistance and forward-thinking recommendations when clients are in distress.
The Situation Response Process helps Intrada and our clients best move through all phases of a situation and is incorporated into every one of our agreements. Intrada Technologies works hard to ensure our clients have what they need to run with maximum efficiency and reliability. Our goal is to help your business succeed.
This overview will provide insight into how Intrada Technologies’ Situation Response Process actively supports our clients, enabling them to respond quickly and proactively when an issue arises.
The Phases
The Situation Response Process flows between five phases: Initial, Maintenance, Transition, Resolution, and Evaluation. Every response differs because each client and circumstance have their nuances, but the process is a reliable framework for Intrada and our clients’ staff to build upon.
If your organization has a situation arise, Intrada Technologies will walk with you through each phase. The Service Response Process will allow you to respond quickly and consistently across all Intrada-serviced platforms for the best potential outcome.
Initial Phase
Unexpected events, crises, and emergencies spark confusion and present the challenges of incomplete or scattered facts, high-strung emotions, and possible media interest. Acknowledging the event and wisely sharing appropriate, factual information quickly through various channels builds trust in your organization’s credibility.
“There is no second chance to get it right in the initial phase of a crisis.” Barbara Reynolds, CDC
Intrada Technologies’ Situation Response Process activates when our staff becomes aware of your business’ issue – whether pre-crisis or at impact. Our owners are notified quickly and assign staff to help. We immediately reach out to collaborate with you and your staff to understand the situation, anticipate your needs, and provide support.
Intrada offers assistance with message development and enables you to distribute your message rapidly through the Internet, network, and social channels. Auditing existing communications, digital platforms, and marketing campaigns for revisions is promptly recommended and handled. Technology assets and configurations are reviewed to ensure prevent or minimize any service interruptions. Our Help Desk team is alerted and stands ready to aid your staff and launch a Disaster Recovery Policy check, if necessary. With your team’s input, our staff develops a Maintenance Response Plan to guide the next phase of the Situation Response Process.
Maintenance
During the Maintenance Phase, organizations seek to contain the situation, gain their public’s understanding, listen to get feedback, and respond with correct information or recommendations.
In implementing the Response Plan, Intrada’s staff strategically focuses on your web, IT and network challenges, empowering your business to both share and gather information. Verifying that all your digital and communication channels are updated, our team ensures you obtain the data you need and your customers receive your messages. Marketing and communication needs continue to be monitored and revised as needed.
While your organization is continuing to assess and address the event, our team’s diverse, technical know-how is at work utilizing the cutting-edge technology resources to create effective solutions and prepare for the next phase.
Transition
As the situation winds down, your business must transition from maintaining to thriving. Transitioning must be handled with care to prevent missteps. Using clear messaging through all your communication channels, set your audience’s expectations about the organization’s next steps and what to expect during the transition.
In the Transition Phase, Intrada Technologies helps our clients connect with customers to build excitement and generate momentum through updated communications, positive messaging, fresh images and content. Technology assets and configurations are reviewed again to minimize or prevent any service interruption. Help Desk team members identify the best process to transition your staff and communicate needful information to complete the phase. Targeted ad campaigns are scheduled to grow visibility and business interest.
Resolution
As operations return to a new normal in the Resolution Phase, Intrada will continue to support your organization’s web development, network management and technology needs. All systems’ functionality will be confirmed, messaging honed, platforms primed and digital marketing scheduled to invigorate your new focus.
Evaluation
Following the implementation of the Situation Response Process, your staff and Intrada will debrief with an honest evaluation of what worked, lessons learned, and ways to improve the process. Insights will be documented and filed for future reference.
"When a crisis hits, a positive outcome often depends on how well you have prepared and with whom you have partnered."
Conclusion
Intrada Technologies’ goal remains the same with the development of the Situation Response Process - to exceed our clients’ expectations. Through ongoing, trusted partnerships, we are prepared to create cutting-edge technology service solutions and deliver outstanding customer experiences to support you in any phase of your business’ life.
Is your Information Technology or Development partner reaching out to you with these proactive solutions during a crisis? Contact us today to learn more about a collaborative relationship with Intrada Technologies for your web development, IT, and network management needs.
PRworks, a full-service public relations firm and affiliate of Intrada Technologies, Inc., has polished its brand and added a new key hire to its team.
