Website Development

Adaptive & Responsive

Intrada's approach to Website development is a systematic process created to ensure client satisfaction and optimize outreach to consumers. A website can serve many purposes to a business from supporting a company brand, communication with current customers, presenting valuable information and targeting new prospects and sales.

To originate any development project we, at Intrada, complete the following objectives:

• Understand what our clients do and who their clients are.
• Review and understand current communication and marketing channels (Print / Social / Internet / Media).
• Define and comprehend the purpose of the website or application.
• Identify the target audience for the communication.
• Establish the goals and desired return on investment.

Intrada's systemized process takes these responses and develops a website project scope that adapts to our client's needs. This foundational information is used to feed the development team and ensure the project stays on task.

The development team initiates several secondary processes that include:

• Customer research for graphic, image focus, navigation and message tone.
• Keyword focus for content development on tagging, word count and message focus.
• Create sitemap for presentation of information, navigation and search engine ranking support.
• Develop framework to support website delivery, function, security and continual support.

Intrada's process has proven to enable our clients to focus and establish goals but, most importantly, to develop a website or application that responds with the desired, measurable results. This information then allows Intrada's project manager to assign tasks to development team members. A typical development team at Intrada consists of:

• Project Manager – Senior Management
• Graphic Designer
• Content Writer
• Programmer 1 (Presentation and Search Engine Optimization)
• Programmer 2 (Backend and Framework)
• Quality Assurance / Proofer / Trainer