Build, Enhance, Promote: Re-envisioning the Army Heritage Center Foundation’s Website
Intrada Technologies, PRworks and the Foundation joined forces to engage visitors with a modern look and honed messaging
“The [U.S. Army Heritage and Education] Center is a unique national treasure. Its rich collection of knowledge, memory, and connections affords users and visitors an unparalleled perspective and ability to draw upon past lessons and apply them towards future challenges. We must remain responsive and adaptable, as the needs of our users continue to evolve over time.” -Mr. Geoffrey Mangelsdorf, U.S. Army Heritage and Education Center (USAHEC) Director, Spring 2020 newsletter
When Intrada Technologies began working with the Army Heritage Center Foundation in 2013, our mission was to strategically rebuild their site in a way that minimized expense and provided staff with full control of the resource. We delivered.
In 2020, the Army Heritage Center Foundation’s strategic planning process identified future goals and objectives for modernization and growth, calling for another website rebuild to support them.
Returning to Intrada Technologies as its website partner, the Foundation set out to launch a new site with a contemporary visual design, increased functionality, updated messaging and a modern visitor experience.
Intrada Technologies recommended the services of our sister company, PRworks, Inc., to address the Foundation’s goals with an evaluation of the organization’s current messaging and a strategic approach to site planning, design and content.
“Our first step was a messaging audit,” said Jason Kirsch, APR, partner, and senior counselor at PRworks. “We gathered and assessed the Foundation’s messaging to identify strengths, weaknesses, and opportunities. The result was nine key insights which we applied to develop fresh content that tightly aligned with the Foundation’s vision, goals, strategic plan, and programs.”
Based on the new insights and content, our team went to work. Developing a custom template and specially-tailored plugins, Intrada built the site to enhance the visitor experience and ensure both security and functionality. Utilizing a custom template on WordPress minimized a purchased template's overhead, providing extra cost-savings for the Foundation.
