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Nicole Keiner

376
Jun
01
2022

What is an MSP, and how can it help your business?

Nicole Keiner
Information Technologies

There are so many acronyms in the information technology industry – AP, API, FTP, IP, and the list goes on and on. If you do not want to remember any of these acronyms anymore, look to this, hopefully, last acronym: MSP.

 

What is an MSP?

managed service provider or msp

An MSP is short for managed service provider.  It is a third-party company that remotely manages a customer’s information technology, or IT needs. Many small and medium-sized businesses, non-profits, and government agencies hire MSPs to perform daily management services.  Some of these services include, but are not limited to, networking and infrastructure management, cybersecurity training and controls, device monitoring and patching.  MSPs also manage 3rd party technology, like Quickbooks. 

 

Benefits of MSPs

While many small and medium-sized businesses hire an employee or a few employees to handle the IT for their organization, companies still need an IT company to handle some of their needs. 

Some of the benefits of hiring an MSP over an employee are:

Cost
Hiring one IT person can cost your company $50,000-$100,000 plus benefits from a budgetary standpoint. Having one company take care of all of your IT needs at a fixed rate might be more cost-effective for your bottom line.

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376
May
30
2022

What’s WordPress and What’s New with Version 6.0?

Nicole Keiner
Digital Media and Internet Development

WordPress creates nearly 50% of the websites you visit on the Internet.  It is the go-to website software for Intrada. It is used by businesses and governments around the world.  Almost every website we create from scratch is a WordPress-made website. So, let’s review what WordPress is and how it can help your business.

 

What is WordPress? 

wordpress website creation and editing software

Launched in 2003, WordPress is an open-source content management system (CMS). In layman’s terms – it is publishing platform that can build and edit a website easily, quickly, and professionally.  

WordPress’s editing tool is simple to learn and manage. Individuals without any coding experience who want to easily edit pages on their website can do so using the platform. The price is quite friendly as well. WordPress doesn’t cost anything. Anyone can install and use it for free. It has also made a huge effort to be SEO friendly to help with organic placement and listings of our client’s site. 

WordPress was originally created to build blogs, but today you can use it to build all types of websites, including business websites, e-commerce stores, and mobile applications. 

Unfortunately, WordPress is very popular – making it a target for hackers. This can cause companies problems if companies and developers don’t keep the WordPress framework and all the modules and plug-ins updated. Intrada stays on top of this. Whether it is a bug or a glitch that is found, we immediately fix or patch it so hackers can’t get into places they shouldn’t be.

In addition to WordPress patching, Intrada has started to make MFA (Multi-Factor Authentication) a standard configuration when setting up a WordPress framework. By adding MFA, we can prevent the most common threats against the popular framework.

Read about a WordPress site that we made for the Army Heritage Center Foundation last year.

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376
May
04
2022

ShmooCon 2022

Nicole Keiner
News and Events

adam and jaxson attending shmooconTwo team members from Intrada Technologies recently attended ShmooCon, a three-day east coast cybersecurity conference held in Washington D.C., where they placed 6th in the Picnic ShmicNic Challenge (ShmooCon Puzzle). 

Congratulations to Cybersecurity Engineer Jaxson Engelman and Software Engineer / Linux System Administrator Adam Post for your hard work and relentless effort to solve one of the annual event’s complex and complicated puzzles. This year's puzzle was comprised of nine stages. Each stage had separate clues linking them together. One stage required participants to find and examine several different attendee badges found around the conference. These badges, when read correctly, contained a series of six-bit encoded characters, among which was a hint to the cipher used on another puzzle stage.

Close to 2,000 professionals in the cybersecurity and information technology industries attended this annual event created by the Shmoo Group. The Shmoo Group is a non-profit think-tank comprised of security professionals worldwide who donate their free time and energy to information security research and development. Each year, The Shmoo Group makes sure they give back to the community. They donate proceeds from their conference t-shirt sale to several non-profits, including the Electronic Frontier Foundation (EFF), Capital Area Food Bank, and Hackers for Charity. 

The conference involves several speed talks about different topics about cybersecurity, various challenges, contests, and puzzles for attendees to attempt to solve, and plenty of networking with colleagues from around the country.

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376
May
02
2022

Email and Online Storage Features with Microsoft 365

Nicole Keiner
Procedures and Policies

services offered with microsoft 365

Microsoft 365, formerly Office 365, is a cloud platform that has allowed companies to become mobile and more productive. It can reduce or eliminate the need for an onsite server, provide flexibility, and enable real-time, convenient collaboration.

Intrada Technologies works with our clients to explain the benefits of the software to ensure they understand the difference between cloud and on-premise servers, including usage, access, security, productivity, compliancy, and price. We view Microsoft 365 as a potential tool in our clients’ productivity toolboxes. We have extensive experience with the management of the software as several of our clients utilize one, some, or all of 365’s applications.

Because Microsoft 365 is a subscription-based software, you choose what plans and applications work for your business. Microsoft 365 has many more offerings above and beyond the productivity applications, which most of us regularly use, like Word, Excel, Outlook, and PowerPoint. In addition, it offers an incredibly powerful email system (Microsoft Exchange) and has online storage capabilities (OneDrive and SharePoint).

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376
Mar
30
2022

Social Media 101 for Businesses – Where To Begin

Nicole Keiner
Digital Media and Internet Development

Facebook. LinkedIn. Instagram. YouTube. Twitter. Snapchat. TikTok. Which social media channels are best to use for your business? 

Using social media strategically can be an excellent tool for every business. The keyword here is “strategically.”  It should be used hand-in-hand with your website.  Social media is rented land but you own your website. 

Creating and maintaining a social media strategy for your company, first and foremost, involves planning. Every post should be intentional and intentionally timed.

If you need assistance in creating a successful social media strategy for your business, Intrada can help. Utilizing the best social media channels for your business and creating engaging content that you house on your website will generate interaction and provide the best return on investment of both time and money.

 

Where to Start? A Social Media Audit

social media marketing strategiesIntrada recommends beginning the process by performing a social media audit. By answering our 4-step social media audit questions, you will be on track to creating a successful strategy.

  1. Who is your target audience and what social media channels are they on? Review your target audience and what channels your competitors are using. Your audience will determine what channels you use. If you are currently posting on Facebook and your audience and competitors are on SnapChat, you may want to rethink where you devote most of your content creation. It is best to focus your efforts on a few.
  2. What are your overall social media goals? Brand awareness? Business growth? Obtaining more leads? If you are looking to grow your business, post about successes. If you are looking for brand awareness, create content around who your business is, what it can do for clients, and how it got started.  
  3. What is your budget?  Are you looking to spend money on paid advertising or just general posts?
  4. How much time can you or your team focus on social media?  Do you have one person devoted to social media or several?

Once you review the questions above, the answers will help you understand how and why you are using social media. Answering these questions is crucial in developing an overarching successful social media strategy.

 

What’s Next? Selecting Your Channels

Once you have your target audience, you need to decide which channel(s) are right for your business.   While there are many social media channels, we will discuss the ones used by most of our clients which can also benefit you.

“We recommend all of our clients have at least a Facebook and a LinkedIn page,” states David Steele, co-owner of Intrada. “This helps with your website’s SEO and is just something businesses should make sure they do.”

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376
Mar
02
2022

Virtual Events – How to Broadcast Easily to your Audience

Nicole Keiner
Digital Media and Internet Development

The live event streaming industry grew a whopping 99% between April 2019 and April 2020. Although that statistic was strictly pandemic-driven, event streaming is here to stay and will only continue to grow.

Event streaming has so many benefits, from having a greater reach, building brand awareness, and the ability for future audience views to grow your website traffic. It can be one of the most cost-effective delivery platforms in your company’s communication toolbox. The question now is – how can you incorporate it into your current communications plan? Intrada can help.

 

Types of Event Streaming

broadcasting live virtual contentIntrada offers three types of event streaming services: live, pre-recorded, and hybrid. All can be used successfully based on your audience, event, and budget. While anyone can create a livestream event, in order to generate a high-quality production, getting Intrada involved is the first step.

Live
Live streaming is broadcasting content live. It is streamed without being pre-recorded or stored.

During the last year, you probably have viewed a live stream video. Seminars, conferences, sporting events, church services, concerts, and weddings are a few. Some may have been better than others. A teenager filming a high school basketball game is a very different experience than one of a veteran videographer filming a press conference.

“Offering a live event stream can certainly be done successfully, but there is no room for error,” states David Steele, co-owner of Intrada. “We recommend using this type for some but not many of our clients. Our preferred methods are pre-recorded or hybrid if your budget allows.”

Pre-recorded
Pre-recorded is streaming content that has been previously stored and created.

“If you do not need any interaction and the event doesn’t have to be live, this is a great option,” says Steele. “You have total control over the content, the message, and when the time to stream comes, you select the platform and press play.”

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376
Feb
25
2022

Email is Not Secure – Why Encryption is Critical

Nicole Keiner
Procedures and Policies
email-encryption-intrada

cybersecurity awarenessIntrada continually tells all of our clients never to send personal, health, or financial information via email unless you encrypt your email. In other words, any data that needs to be protected (protected data) should never be emailed without encryption.

“People think email is a safe way to send information, but it isn’t,” says David Steele, co-owner of Intrada Technologies. “Email is not a secure way to transfer any information without encryption. Encryption is critical.”

Let’s first discuss what protected data is, then discuss encryption. Before we go into more information about protected data, do you remember what Intrada continually tells our clients to never do? Yes – you got it! Never, ever send personal, health, or financial information via email unless you encrypt your email.

What is Protected Data?
Protected data is information about a person that a cybercriminal can use to carry out identity theft or illegal online activities.

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376
Jan
21
2022

Why Passwords are Not Enough: The Importance of Multifactor Authentication

Nicole Keiner
News and Events

user entering their multifactor authentication code on a laptop


Passwords have been a single level of protection we have been using to keep our computers and files safe and secure since the early 1960s. (Quick history snippet if you are on Jeopardy someday – the first password login required to gain access to a computer was created in 1961 by MIT.)  

With cybercriminal activity on the rise in recent years, passwords are not enough to keep our information safe. Using an extra layer of protection (multifactor authentication) can drastically reduce the risk of identity theft, data breaches, and most types of cyber threats. According to Microsoft, using multifactor authentication can prevent 99.9% of attacks. 99.9%? Is that enough to get you interested in learning more? It should be.

What is Multifactor Authentication (MFA)?

 Multifactor authentication is an account verification method requiring the user to provide two or more types of identity evidence to gain access to an account or application. They add an additional layer of protection to the login process. MFAs require users to identify themselves by more than their login credentials (username and password).  

David Steele, co-owner of Intrada Technologies, says, “MFAs have become a necessary addition to your current business’s cybersecurity plan. By adding this to your current employee login process, you will be saving your company a lot of future time and money while also offering a greatly increased level of security to your files and accounts, which drastically reduces the likelihood of a successful cyberattack.”

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376
Sep
01
2021

Patch Management: An Essential Cyber Security Service Your Business May Not Have

Nicole Keiner
News and Events

monitor with a loading wheel and bar

Do you lock the doors to your business when you go home to protect confidential information and valuables from robbers? Why, of course, you do! But, while the physical security of your business is extremely important and always on top of mind, you need to value cybersecurity at a higher level. 

Virtual criminals can be found everywhere, and businesses are a hacker’s sweet spot. For years, cybersecurity updates or patches were focused on new features, but now, they are almost entirely security-focused. The reason is simply that data has become the new ‘gold’ for hackers.

Depending on the article or information source, some organizations are saying that over 80% of data breaches are human error, phishing scams, poor file storage, bad computer security policies, glitch or transfer mistakes.  The other half of data breaches are malicious or criminal attacks. Unfortunately, criminal attacks are on the rise and will soon be the top reason for data breaches.

In January 2020 alone, there was more than 1.76 billion records leaked. So how, as a business, do you protect your confidential information?  The first step - have a solid patch management process in place.

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376
Aug
16
2021

Interested in Launching a School esports Program? Intrada Can Help

Nicole Keiner
News and Events

The online gaming market has grown tremendously over the last decade and continues to do so. The increase in popularity of video games has driven the esports market to mainstream. Middle schools, high schools, colleges, and universities have witnessed the growing trend, and many have created dedicated esports programs within their offered clubs or curriculums, but most haven’t.

What is esports?
Esports is not just playing video games.

It is organized competitive gameplay between two teams with a set of rules and guidelines. Like traditional sports, esports helps students develop lifelong skills like communication, strategic thinking, leadership, and teamwork. According to nsba.org, students who join esports programs have better attendance (+10%) and earn better grades (GPA +1.7).

In addition to gaining life skills, having better attendance, and better grades, $22 million worth of college scholarships were awarded for esports in 2021. So the question is, how does your school launch a successful esports program? Intrada can help.

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376
Jun
16
2021

Intrada Technologies Announces Cybersecurity Solutions Partnership with the PA Chamber

Nicole Keiner
News and Events

PA Chamber Authorized Provider

Intrada Technologies is pleased to announce a cybersecurity solutions partnership with the Pennsylvania Chamber.  Through a technology-based, customer driven approach, we provide strategic solutions to secure your company’s network and data. In addition, we can support companies with an already established IT Department or provide one.

PA Chamber members are eligible for a preliminary cybersecurity audit of up to 100 devices at no cost or obligation to identify the most effective solutions and needs for your network.

Valued at $2,000, a cybersecurity audit is composed of two key areas – security assessment and physical/personalized inspection. After audit completion, you will review the assessment results with a dedicated project manager or network engineer. An electronic version of the report will also be provided.

PA Chamber members also receive exclusive preferred pricing on all products and services.

With in-house cybersecurity specialists, top compliance experts, and a responsive Help Desk, we, at Intrada Technologies, are positioned to deliver a pro-active approach to network reliability and productivity, on and off-site backups, customized Disaster Recovery Plans, and access to high-quality, competitively-priced hardware and software products.

To take advantage of the PA Chamber member-only offer, contact James Haywood, Project Coordinator, at 570.321.7370 or This email address is being protected from spambots. You need JavaScript enabled to view it..   For more information, visit https://www.intradatech.com/pachamber.

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376
Mar
17
2021

User Activity Monitoring - It’s Not Just Big Brother

Nicole Keiner
News and Events

Nowadays, working remotely is commonplace for many. Because of this new trend, most assume employee productivity has suffered. While some employees are easily distracted at home, others thrive as they are self-disciplined, creating a daily schedule and following it.

How do you determine who may need a little help, a little guidance on managing their workday remotely? Is there an easy way that employers can monitor user activity and productivity? There is, and Intrada has a solution.

User Activity Monitoring Software IDs Employees in Need of Help
As an employer, installing user activity monitoring software on employees’ laptops or desktops is an excellent way to discover who is thriving and who is falling behind.

David Steele, Partner with Intrada Technologies, says, “Originally, user activity monitoring was installed to make sure employees weren’t engaging in any unauthorized activity during the workday – recording email, print jobs, website history, keystrokes, and network access, as well as securing company information. It was big brother. Now, with such an increase in working from home, it can also detect those individuals who need a little extra support or coaching – those that need assistance in structuring their workday.”

Intrada Technologies offers a software platform that provides our clients with user activity monitoring (UAM) for remote and on-premise users. However, Intrada is not the Big Brother. Intrada manages the software platform and provides our clients, usually supervisors, with reporting based on productivity. The system also includes employee behavior monitoring and analytics, notifying if the employee application utilization has changed or internet activity is not business-related. The platform also monitors through AI threat hunting and employee disengagement providing our clients with a ‘visual’ head’s up.

User activity monitoring continues to provide security and compliance accountability. By monitoring user activity, in the event of a security issue or concern, full historical accountability is in place to confirm any questions or concerns.
Companies are required to protect client information, and with employees working from anywhere, you can continue to ensure privacy and security policies were being followed, including compliancy requirements.

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376
Mar
09
2021

Intrada’s David Steele to speak at PA Chamber’s 2021 IT Update Seminar

Nicole Keiner
News and Events

Colleagues on a Web Conference

The Pennsylvania Chamber of Commerce’s 2021 IT Update Seminar on Thursday, April 8th, will feature David Steele, Partner at Intrada Technologies, as one of the four panelists scheduled to speak. The virtual event will be held from 8:30 am to 11:30 am.

Steele will discuss workforce training to mitigate IT vulnerabilities – a timely topic as cybercrime shot up by 300% in 2020 and nearly 1 in 4 business leaders acknowledged their company had been a victim of a cyber event.

Steele will offer details on how companies should implement and/or update their security policies to protect company data in conjunction with comprehensive employee awareness education and training. He will emphasize the importance of effective IT policies, best practices for employee training, and tips for common cyber scams targeting employees.

Other panelists include Bob Scaer, Chairman of Gannett Fleming, Kevin Switala of Gannett Fleming, and Clifford Shier, Managing Principal and Cyber Risk Strategist at Unisys. Scaer and Switala will reveal how Gannett Fleming successfully navigated through a ransomware attack; Shier will talk about technical approaches businesses can use to uncover and remediate malicious activity.

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376
Feb
16
2021

The A-E-I-O-Us of Event Streaming

Nicole Keiner
News and Events

Colleagues on a Web Conference

The A-E-I-O-Us of Event Streaming

How can a successful three-day conference, a non-profit’s largest fundraising gala, or an educational seminar still occur with the gathering size limitations being enforced due to a national pandemic? Enter – event streaming.

While in-person, face-to-face events have been the norm for many years, we need to learn to pivot and shift our thoughts regarding how we plan events. We need to develop an informative, enjoyable, and engaging event for virtual attendees. To help you, we have created the AEIOUs of event streaming.

Audit

Planning a three-day virtual conference is very different from a three-day in-person conference. Although an 8 am-3 pm day of seminars along with a break for lunch, snacks, and dinner in the evening with colleagues is typical – sitting in front of a computer screen for that amount of time sounds exhausting. Hello, Zoom fatigue!

Considering that, you need to do a complete event audit to see what needs to be included, what can be removed, and what should be added to both meet your internal event goals and meet your audience’s wants and desires. Why you plan an event and what you hope to achieve is often radically different than why your audience attends the event and what they hope to receive.

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376
Nov
24
2020

Watching for Phishing Emails - 6 Red Flags

Nicole Keiner
News and Events

Intrada continues to see a huge increase in email scams designed to steal individual identity, access online accounts or control computers. To help you not get caught in a phishing scam, we have created a downloadable PDF listing red flags you should be aware of before opening an email or clicking on any email links. We encourage you to share it with your staff. Please click here to download.

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376
Oct
23
2020

October is National Cybersecurity Awareness Month

Nicole Keiner
News and Events

ransomware-without-1

Do your Part. #BeCyberSmart

Muncy, PA (October 22, 2020) – Intrada Technologies today announced October is National Cybersecurity Awareness Month. The 17th annual event was created as a collaborative effort between the Cybersecurity and Infrastructure Agency (CISA) and its public and private partners, which include the National Cyber Security Alliance.

The theme selected for the national awareness campaign is “Do your Part. #BeCyberSmart.,” encourages individuals and organizations to take proactive steps to enhance cybersecurity and protect their part of cyberspace.

“With technology use at an all-time high, the designation of October as Cybersecurity Month is timely,” stated David Steele, partner of Intrada Technologies. “Cybercriminals are becoming more and more aggressive and savvy so businesses need to be aware of all types of threats, as well as all types of security options for their company’s computers and mobile devices. October is a great time for businesses to evaluate their current security needs.”

With the use of technology steadily increasing and continuously evolving, the type of software once thought of as the best protection continues to change. The many current antivirus solutions rely on signatures to detect threats (a digital fingerprint). The latest threats do not use signatures and can slip through and enter your company’s networks and go undetected.

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376
Oct
16
2020

Ransomware Protection with Managed Endpoint Detection and Response (EDR)

Nicole Keiner
News and Events

ransomware-without-1

Security used to be easier. You installed antivirus (AV) solutions, trained employees not to click on unknown links, and kept software websites updated. Those days are gone.

For years, antivirus solutions have done an excellent job of helping to keep small and medium-sized businesses (SMBs) safe. However, the threat patterns are changing, and SMBs need a different type of protection to combat these increasingly sophisticated, severe attacks.

What Antivirus Solutions Can Miss?
The typical antivirus solutions rely on signatures to detect threats – think of a digital fingerprint. The latest threats do not use signatures and can slip through and enter your company’s networks and go undetected. According to a Ponemon Institute study, 82% of SMBs say they have experienced a cyberattack that their antivirus systems didn’t catch.

What are some examples of risks we are currently seeing?

  • Weaponized documents may seem like harmless PDF attachments in your emails, but they execute attacks once they enter your network.
  • Fileless threats that don’t require downloads, but perform from memory, making them challenging to identify.
  • Zero-day threats that find an unknown computer vulnerability and exploit it before software or hardware providers can issue updates.
  • And, of course, continued ransomware attacks can disable IT networks as cyber attackers demand huge ransoms to restore data and services.

Why is Managed EDR the Best Way to Manage Today’s Security Threats?

EDR Antivirus Chart

How can Intrada help?
Endpoint security solutions like ransomware protection and cyber compliancy requirements continue to evolve. Intrada’s cyber security team has extensive experience working with companies to explain and implement a quality solution. By offering a solution that manages and provides ongoing support, clients can focus on what is most important - running and growing their business.

For a free technical assessment, contact us today at (570) 321-7370. We can explain Managed EDR with you in detail to decide if using the software is the right move for your business.

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376
Sep
23
2020

Is User Activity Monitoring Right for my Business?

Nicole Keiner
News and Events

user-activity

One of the fastest-growing challenges companies are currently facing due to the sizable increase of their employees working from home is productivity. According to a report by the Pew Research Center, only 7% of workers in the U.S. worked from home, pre-pandemic. Now, and not by choice, nearly two-thirds of Americans work remotely. When employees are working from their home office, how do employers know what they are doing? When and how often are employees disengaging? Is there an easy way that employers can monitor user activity and productivity? There is, and Intrada has a solution.

Intrada Technologies offers software that provides our clients with user activity monitoring for both the remote and on-premise users.

How does user activity monitoring software work?
David Steele, the co-founder of Intrada Technologies, states, “The productivity platform learns a baseline activity for each user. Reports and auditing start as soon as the low weight, hidden application is applied to the user device. But the platform also learns and builds a profile based on user activity. Once the profile baseline is established, the software will notify administrators of any changes in behavior, including apps used, time allocation, or even how email messages are worded.”

Human Resources and department managers can easily monitor computer usage and productivity by viewing easy to follow dashboards and reports. The software is customizable for your company’s specific needs to provide alerts based on rules or benchmarks.

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Intrada Technologies is a full-service web development and network management company with a focus on creating ongoing, trusted partnerships with each of our clients.

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Our unique, collaborative partnerships allow us to provide our clients with the assurance that we will be there when they need us.

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