Skip to content
Help Desk
  • Home
  • Information Technologies
    • Desktop Support & Management
    • Disaster Recovery (DR), On-Site & Off-Site Backups
    • Hardware & Software Sales
    • Help Desk, Onsite and Remote Support
    • Local Area Network (LAN) Installation & Support
    • PRO-Active Network Management
    • Server Support & Management
    • VoIP Telephony & Collaboration
    • Wide Area Network (WAN) Installation & Support
    • User Activity Monitoring
    • Managed Endpoint Detection and Response
  • Web Design & Development
    • Content, Messaging & Communication
    • Web Application Development
    • Website Design & Development
    • PRO-Active Website Management
  • Digital Marketing
    • Content, Messaging & Communication
    • PRO-Active Internet Marketing
    • Search Engine Marketing (SEM)
    • Search Engine Optimization (SEO)
    • Social Media Marketing (SMM)
  • Hosting & Cloud
    • Barracuda Virus & Spam Filtering
    • Offsite Backups
    • URL Filtering
    • Website, Email & Application Hosting
  • Computer Support
    • Backups & Recovery
    • Computer Repair & Service
    • Computer Sales & Service
    • esports
    • PRO-Active at Home

Intrada Technologies - Custom Solutions That Work

 

Help Desk
Contact Intrada
  • Home
  • About Intrada
  • Services
  • Knowledge Base
    • Thank You - Digital Marketing
    • Thank You - Multifactor Authentication
    • Thank You - Cybersecurity
    • Thank You - Virtual Events
    • Thank You - Microsoft 365
    • Thank You - Social Media
    • Thank You - Personal Identifiable Information
    • Thank You - Web Development
    • Thank You - Managed Service Providers
    • Thank You - Social Media Advertising for Business
    • Thank You - Google Analytics (GA4) - How the Update Benefits Businesses
  • Glossary
  • Careers
  • Home
  • Information TechnologiesRE-Active & PRO-Active
    • Desktop Support & Management
    • Disaster Recovery (DR), On-Site & Off-Site Backups
    • Hardware & Software Sales
    • Help Desk, Onsite and Remote Support
    • Local Area Network (LAN) Installation & Support
    • PRO-Active Network Management
    • Server Support & Management
    • VoIP Telephony & Collaboration
    • Wide Area Network (WAN) Installation & Support
    • User Activity Monitoring
    • Managed Endpoint Detection and Response
  • Web Design & DevelopmentAdaptive & Responsive
    • Content, Messaging & Communication
    • Web Application Development
    • Website Design & Development
    • PRO-Active Website Management
  • Digital MarketingSEO & SEM Strategies
    • Content, Messaging & Communication
    • PRO-Active Internet Marketing
    • Search Engine Marketing (SEM)
    • Search Engine Optimization (SEO)
    • Social Media Marketing (SMM)
  • Hosting & CloudLinux & Microsoft Solutions
    • Barracuda Virus & Spam Filtering
    • Offsite Backups
    • URL Filtering
    • Website, Email & Application Hosting
  • Computer SupportService & Repair
    • Backups & Recovery
    • Computer Repair & Service
    • Computer Sales & Service
    • esports
    • PRO-Active at Home
  • Home
  • Knowledge Base
  • David J Steele
  • Hire a Sales Person or Invest in SEO and SEM?
Digital Media and Internet Development

Hire a Sales Person or Invest in SEO and SEM?

Written by David J Steele

December 21, 2015

Clients have asked, instead of hiring a sales person, should I put that money toward an online marketing or search engine optimization? As a company that supplies SEO, SMM and SEM services, I love to hear this and it’s a good strategy if managed correctly depending on your current staffing and market focus. I can’t say enough about having someone that breaths air and knows how to listen to a prospect because computers don’t listen, they just tell. But on the flip side, things are changing and if you’re not online, you are just local.b2ap3_thumbnail_ShakingHands.jpg

There is a lot of talk about how the generation coming does not know how to communicate with each other without sending a tweet, txt or other online communication. I watch teenagers and they can’t seem to keep their eyes or hands off their smart phone. What is so important on that screen? YO! – put it down and look up and talk to me. So I must be getting old that I want to talk to someone when making business decisions. But when I’m shopping online, leave me alone until I ask for help and stop trying to chat with me. However, these teenagers might be the ones looking for products or services in the future and you want to make sure your company shows up where they look.

The next generation is very transparent and tech savvy so having a solid online presence is critical unless you are not interested in reaching them as consumers. But I think there needs to be blending between humans and technology, and you need to understand your target market. Online sales or lead generation through SEO, SEM, SMM and digital media should be a part of every companies marketing plan. Based on your business model depends on the extent of that involvement and it should also support traditional marketing methods. Marketing campaigns should drive traffic to your website which should be designed to convert that prospect into a lead or sale. Leads require responding and follow up. It’s proven that conversion rates are higher when a qualified sales person does the follow up and closing.

So the answer: There is a blend and I see the internet as a referral source to your sales team. So depending on your sales team configuration, that will determine how much should be spent on Internet Marketing.

I also recommend you hold your SEO, SEM and SMM vendor to the same accountability as your sales team. In most cases, sales professionals’ success is based on activities and goals. Why don’t companies hold their Internet Marketing vendors to the same accountability? I think it’s because most Internet Marketing vendors don’t offer accountability and most companies are not viewing online resources at the same value. But what if you did and expected results? If you hire a lead generation or cold call company, they provide you detailed lists, call scripts and record keeping to justify their services. At Intrada, we have an aggressive online internet marketing campaign using Pay-Per-Clicks, landing pages, call to actions combined with traditional print advertising. We also focus on article generation like this one to build ranking on target keyword/key phrases for organic placement. But we also have a sales team that follows up on all leads and does traditional cold calling. It’s a balance and, depending on your business, your current staffing and target prospects, determines how you balance this decision.

So how do determine this balance? Intrada offers a Strategic Market Planning session designed to teach our team about our client and then identify the marketing goals. With the goals identified, a marketing plan can be created to deliver those goals and provide tracking, accountability and desired return on investment. Some of the questions asked and information gathered in the marketing planning session include:

  • History and Company Background
  • Service and/or Product Information
  • Current Staff and Positions
  • Current Market Reach / Target Market Reach
  • Current Market Saturation / Target Market Saturation
  • Current Competitor Challenges / Target Market Competitors
  • Current Sales, Budgets, Marketing Campaigns, Web Traffic and Online Visibility
  • Past Marketing Campaigns Efforts
  • What do you want to accomplish? Goals / Objectives / Growth

With this information, Intrada researches the current placement of a company on both online and physical placements. Intrada also identifies competitors, both physical and online, to establish a competitor analysis. Using tools available from search engines and other paid services, Intrada identifies the estimated search traffic available based on keywords and key phrases. After compiling this information, Intrada is able to provide a detailed marketing campaign designed to accomplish the goals, objectives and desired growth of a company using both digital media and traditional media.

So you want to find out if you should invest in SEO, SEM and SEM service instead of hiring another sales person? Contact an Internet Marketing company, establish some goals and get a quote. If you decide to move forward, hold the vendor accountable for hitting those goals and benefit from the largest referral network in the word.

If you would be interested in learning more about Intrada, give me a call or email me today.

David Steele, Partner / Webmaster

This email address is being protected from spambots. You need JavaScript enabled to view it.
570-321-7370
FacebookTwitterLinkedIn Google+ RSS Feed

Facebook Twitter LinkedIn Pinterest
Holiday Schedule 15-16
Scam: Payroll Tax Form

About the author

David J Steele

David J Steele

David Steele is the co-founder of Intrada Technologies, a full-service web development and network management company launched in 2000.  David is responsible for developing and managing client and vendor relationships with a focus on delivering quality service.  In addition, he provides project management oversight on all security, compliancy, strategy, development and network services.

Author's recent posts
More posts from author
Friday, 29 July 2022 IT Security Incident Response Plan
Wednesday, 29 June 2022 Safeguard Your Business From Common Scams
Tuesday, 31 May 2022 Strong, Safe Passwords – Your First Line of Cyber Defense

Related Posts

What really is SEO (Search Engine Optimization)?

Digital Media and Internet Development

5 Reasons to use Social Media for your Business

Digital Media and Internet Development

RoofersCoffeeShop®: Growth of a Successful Business

News and Events

What’s WordPress and What’s New with Version 6.0?

Digital Media and Internet Development

How Businesses Can Use YouTube for Digital Marketing

Digital Media and Internet Development

How Businesses Can Use Social Media Advertising to Boost their Bottom Line

Procedures and Policies
 

By accepting you will be accessing a service provided by a third-party external to https://www.intradatech.com/

Direct Link

Contact Information:
  31 Ashler Manor Drive
  Muncy, PA 17756
 

Hours of Operation:
  Monday to Friday 8 AM > 5 PM EST
 

Get Directions
 800-858-5745
 
HELP DESK

OUR FOCUS

Intrada Technologies is a full-service web development and network management company with a focus on creating ongoing, trusted partnerships with each of our clients.

We make sure our clients have what they require to run their businesses with maximum efficiency and reliability, as many of their needs are mission-critical. 

Our unique, collaborative partnerships allow us to provide our clients with the assurance that we will be there when they need us.

CLIENT SERVICE TEAM

Quick Menu

  • Contact Intrada
  • Glossary
  • Help Desk
  • Knowledgebase
  • Services
  • What is Intrada?
  • Careers

Login

Intrada Secured Area for internal Staff resources.

  • Forgot your username?
  • Forgot your password?
Copyright © 2022 - Intrada Technologies - Privacy Policy

In order to provide you with the best online experience this website uses cookies. Delete cookies

Our website uses cookies and analytics to enhance our clients browsing experience. Learn More / I'm Good

Desktop Version
800-858-5745
Submit Ticket
Remote Control