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The Importance of Fresh, New Website Content

Digital Media and Internet Development
Nicole Keiner
Friday, 28 October 2022

When frequenting news websites, you probably notice content is continuously changing and fresh. If the content is not updated hourly, you expect it to be done at least daily. While most businesses do not and cannot follow this website content updating model, how important is new content on your website, and how often should it be updated?

content is king for seo

Intrada Technologies strongly suggests updating your website content at least monthly. Whether you are writing news articles, blogs, or press releases for your site, updating content when it is outdated, or adding additional keywords to your website copy to boost your Google ranking, you need to prioritize and schedule it. New, fresh content is just as important as your website's look, feel and ease of navigation.

“When we meet with a client to review their website content creation needs, we like to schedule at least six months out, preferably a year,” states David Steele, Partner with Intrada Technologies. “We create a content calendar that works for their needs. While the content calendar can and often changes, we know what can be posted and when. It keeps everyone on a schedule.”


What is a Content Calendar?

Before explaining the importance of updating your website content, let’s define a content calendar and how it can help your business. A content calendar (“editorial calendar”) is a written schedule of when and where you plan to publish upcoming content to your website or social platforms. Today, we are just focusing on website content. A valuable and effective content calendar should include dates when content will be posted to the website, updates to existing content, and content topics. A content calendar keeps you on task and reminds you that you need to put time into updating your website on the regular.


The Importance of Fresh, New Content on your Website

Steele adds that keeping your website content fresh is essential for many reasons, and the top reason is SEO purposes. He says, “Once you publish new content on your website, Google reviews your pages. Fresh content and the use of keywords will allow your website to move up in the rankings. And what business does not want to appear on the top of the first page of a Google search?”

New content can also drive traffic to your website and show your current and potential customers that your company is engaged and active. Your website is a branch of your brand. It needs to not only look the part but read the part.


How Can Intrada Help?

Website content development and creation can be overwhelming. Intrada is here to help. We offer website content writing services, focusing on each client’s unique needs while maximizing search engine ranking. Tone, position, keywords, and word count are some aspects of content development by Intrada.

If you need assistance with website content development and creation, contact James Haywood at 570.321.7370 or click here. We will schedule a meeting to discuss your needs and develop a content calendar that works for your business.

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About the author

Nicole Keiner

Nicole Keiner

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Nicole Keiner is a Senior Marketing Strategist for Intrada Technologies. Her responsibilities include developing and executing marketing and digital media marketing strategies for clients.

Nicole has nearly two decades of experience in public relations, content development, digital media marketing, and event management for businesses of all shapes, sizes, and types. She has a proven track record of leading successful marketing and public relations campaigns by her unique storytelling abilities and a keen interest in keeping tabs on emerging industry trends.

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