Skip to content
Help Desk
  • Home
  • Information Technologies
    • Desktop Support & Management
    • Disaster Recovery (DR), On-Site & Off-Site Backups
    • Hardware & Software Sales
    • Help Desk, Onsite and Remote Support
    • Local Area Network (LAN) Installation & Support
    • PRO-Active Network Management
    • Server Support & Management
    • VoIP Telephony & Collaboration
    • Wide Area Network (WAN) Installation & Support
    • User Activity Monitoring
    • Managed Endpoint Detection and Response
  • Web Design & Development
    • Content, Messaging & Communication
    • Web Application Development
    • Website Design & Development
    • PRO-Active Website Management
  • Digital Marketing
    • Content, Messaging & Communication
    • PRO-Active Internet Marketing
    • Search Engine Marketing (SEM)
    • Search Engine Optimization (SEO)
    • Social Media Marketing (SMM)
  • Hosting & Cloud
    • Barracuda Virus & Spam Filtering
    • Offsite Backups
    • URL Filtering
    • Website, Email & Application Hosting
  • Computer Support
    • Backups & Recovery
    • Computer Repair & Service
    • Computer Sales & Service
    • esports
    • PRO-Active at Home

 

Intrada Technologies - Custom Solutions That Work

 

Help Desk
Contact Intrada
  • Home
  • About Intrada
  • Services
  • Knowledge Base
    • Thank You - Digital Marketing
    • Thank You - Multifactor Authentication
    • Thank You - Cybersecurity
    • Thank You - Virtual Events
    • Thank You - Microsoft 365
    • Thank You - Social Media
    • Thank You - Personal Identifiable Information
    • Thank You - Web Development
    • Thank You - Managed Service Providers
    • Thank You - Social Media Advertising for Business
    • Thank You - Google Analytics (GA4) - How the Update Benefits Businesses
  • Glossary
  • Careers
  • Home
  • Information TechnologiesRE-Active & PRO-Active
    • Desktop Support & Management
    • Disaster Recovery (DR), On-Site & Off-Site Backups
    • Hardware & Software Sales
    • Help Desk, Onsite and Remote Support
    • Local Area Network (LAN) Installation & Support
    • PRO-Active Network Management
    • Server Support & Management
    • VoIP Telephony & Collaboration
    • Wide Area Network (WAN) Installation & Support
    • User Activity Monitoring
    • Managed Endpoint Detection and Response
  • Web Design & DevelopmentAdaptive & Responsive
    • Content, Messaging & Communication
    • Web Application Development
    • Website Design & Development
    • PRO-Active Website Management
  • Digital MarketingSEO & SEM Strategies
    • Content, Messaging & Communication
    • PRO-Active Internet Marketing
    • Search Engine Marketing (SEM)
    • Search Engine Optimization (SEO)
    • Social Media Marketing (SMM)
  • Hosting & CloudLinux & Microsoft Solutions
    • Barracuda Virus & Spam Filtering
    • Offsite Backups
    • URL Filtering
    • Website, Email & Application Hosting
  • Computer SupportService & Repair
    • Backups & Recovery
    • Computer Repair & Service
    • Computer Sales & Service
    • esports
    • PRO-Active at Home
  • Home
  • Knowledge Base
  • Nicole Keiner
  • How to Use Google Ads to Drive More Traffic to Your Website

Knowledge Base

Home
Categories
Tags
Authors
Archives
Calendar
Categories:   All Categories
Suggested keywords
x
Search
Subscribe to blog
Unsubscribe from blog
  Print

How to Use Google Ads to Drive More Traffic to Your Website

Digital Media and Internet Development
Nicole Keiner
Friday, 24 February 2023

Are you looking for a way to drive more traffic to your website? If so, consider using Google Ads (formerly known as Google Adwords). Ads is a powerful tool to help you reach your target audience and increase your website's visibility. However, if it's not used correctly, you could waste a lot of money. Through Google Ads, you can create online ads to reach people exactly when they're interested in the products and services that you offer.

In this blog post, we'll show you how to use Ads to drive more traffic to your site. We will cover everything from setting up your account to creating effective ads, targeting the right audience, and how to use Google Ads effectively to get the most out of your advertising budget.

 

What is Google Ads, and how does it work?

woman viewing google analytics for her website

Google Ads is an online advertising service with a worldwide reach. It helps marketers reach their target audience by placing ads on the world's most popular search engine, Google. Essentially, it allows businesses to target potential customers using a pay-per-click system, where you are only charged when someone clicks on your ad. The cost of an ad is determined by bidding (an auction) on keywords relevant to your business, which leads to more customers being exposed to your product or service. Additionally, comprehensive reporting and data analysis tools allow you to track results and make informed decisions about future campaigns. On top of that, you can adjust your bids for different times of day and geographic locations so that specific audiences can be targeted very effectively. All in all, Google Ads can make sure your business’s message reaches the right audience at the right time.

 

The Google Ad bidding and auction explained

The Google Ad auction is a complex process, and advertisers must understand how it works to maximize their ad performance. By understanding the factors that go into the auction, advertisers can optimize their campaigns for better results. The Google Ad auction works by considering several factors in order to determine the ad rank for each ad. Wordstream.com explains the process well in a few bullet points:

  • It all begins with keywords.  
  • When someone searches on Google, the auction begins.
  • Google enters all relevant keywords and their associated ads into the auction.
  • Google assigns each ad a quality score, giving that ad a rank. Advertisers only pay if their ad gets clicked.
  • The result is the advertiser or business pays the lowest cost for their ad, and the individual searching for a keyword sees relevant ads pertaining to their current search.

The factors determining the ad ranking include the advertiser's bid, quality score, and other relevant metrics. The higher an ad’s rank, the more likely it is to be seen on search engine results pages (SERPs).

Google considers an ad's relevance to be determined by factors such as the quality and structure of the ad, the landing page experience, historical account performance, and other signals. Therefore, advertisers who can create ads that better match what users are looking for will have higher quality scores and, thus, higher chances in the auction.

 

How to create a campaign on Google Ads

Creating a campaign on Google Ads is an effective way for businesses to reach more customers and start driving valuable leads. To get started, you will first need to create a Google Ads account, which involves providing basic information about your business and linking the campaign with your payment method. Next, you will need to select unique keywords relevant to your industry that are likely to be used by potential customers when searching for products or services like yours. With these chosen keywords, you can begin crafting ads that include compelling titles and descriptions and suitable visuals if desired. Finally, set a daily budget that meets your needs and allows your campaign to run smoothly; this should continuously be tracked closely to maximize returns on investment. By taking these steps, you can have a successful Ads campaign up and running in no time.

 

Tips for creating effective ads on Google Ads

Creating effective ads on Google Ads is integral to a successful Ads campaign. Keeping your audience in mind by putting thought into crafting high-converting ads is essential. Start by researching keywords for your business and refining them as much as possible to reach the exact people you want. Use words that excite and grab attention, focus on the benefits of your product or service, and use strong call-to-actions. Next, monitor how well the ad is doing and make changes accordingly, such as changing headlines or modifying keywords based on performance data. Then, with some practice and experimentation, you can create resonating digital ads on Google for prospective customers or clients.

 

How to track your results with Google Ads

Tracking your results with Google Ads can help you identify which keywords are working, how often people click on your ads, and what kind of return on investment you see. To get started:

  1. Set up goals in Google Analytics. These will allow you to track people's actions when they come to your site from an ad or campaign.
  2. Set up conversion tracking in Ads - this measures the performance of campaigns and ad groups based on your established goals.
  3. Select metrics in Ads that tell you how many times people saw and clicked on your ad.

By adequately tracking your results with Google Ads, you can make data-driven decisions about increasing ROI and reaching more potential customers.

 

google partner logo

How Can Intrada Help?

Google Ads is a potent and versatile marketing tool, allowing you to create incredibly effective campaigns and track results in real-time. Intrada is a Google Partner and some of our team are certified in Google Ads. If you’re looking for a way to expand the reach of your business, either locally or on a global scale, Google Ads can provide you with the tools and insights necessary for success. By understanding what Ads does and how to craft an effective campaign, you can define goals, set limitations within budget targets, manage ad spending effectively and measure results accurately. Intrada would be happy to schedule a time to review and discuss how Google Ads can help your business grow. Contact James Haywood today.

Your Email Isn’t as Secure as You Think: What You ...
Increasing your Cyber Security Posture with Micros...

About the author

Nicole Keiner

Nicole Keiner

Subscribe to updates from author Unsubscribe to updates from author Nicole Keiner

Nicole Keiner is a Senior Marketing Strategist for Intrada Technologies. Her responsibilities include developing and executing marketing and digital media marketing strategies for clients.

Nicole has nearly two decades of experience in public relations, content development, digital media marketing, and event management for businesses of all shapes, sizes, and types. She has a proven track record of leading successful marketing and public relations campaigns by her unique storytelling abilities and a keen interest in keeping tabs on emerging industry trends.

Author's recent posts
More posts from author
Wednesday, 15 March 2023 Intrada Sponsors Rotary Mini-Golf Event
Wednesday, 22 February 2023 Intrada Technologies Attends ShmooCon 2023
Friday, 27 January 2023 How to Use AI Content Creators Effectively

Related Posts

Transforming Your Business’s Identity with Professional UI Website Design and Development

Digital Media and Internet Development

How Does SEO Benefit Your Company?

Digital Media and Internet Development

Video Storytelling – It Starts with a Plan

Digital Media and Internet Development

Google.com Day

News and Events

The Technical Side of SEO

Digital Media and Internet Development

5 Reasons to use Social Media for your Business

Digital Media and Internet Development

Contact Information:
  31 Ashler Manor Drive
  Muncy, PA 17756
 

Hours of Operation:
  Monday to Friday 8 AM > 5 PM EST
 

Get Directions
 800-858-5745
 
HELP DESK

OUR FOCUS

Intrada Technologies is a full-service web development and network management company with a focus on creating ongoing, trusted partnerships with each of our clients.

We make sure our clients have what they require to run their businesses with maximum efficiency and reliability, as many of their needs are mission-critical. 

Our unique, collaborative partnerships allow us to provide our clients with the assurance that we will be there when they need us.

CLIENT SERVICE TEAM

Quick Menu

  • Contact Intrada
  • Glossary
  • Help Desk
  • Knowledgebase
  • Services
  • About Intrada
  • Careers

Login

Intrada Secured Area for internal Staff resources.

  • Forgot your username?
  • Forgot your password?
Copyright © 2023 - Intrada Technologies - Privacy Policy

In order to provide you with the best online experience this website uses cookies. Delete cookies

Our website uses cookies and analytics to enhance our clients browsing experience. Learn More / I'm Good

Desktop Version
800-858-5745
Submit Ticket
Remote Control