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Nicole Keiner
- How Does SEO Benefit Your Company?
Knowledge Base
How Does SEO Benefit Your Company?
If you Google how SEO (Search Engine Optimization) can help your business or your company's marketing strategy, your search will return many results. Let Intrada explain it for you in terms you can understand using our in-depth research and analysis as well as incorporating our experience with clients. We will first define SEO, how it works, and how Intrada can help you through our process-driven strategy planning to get your company ranking high on search engines.
What is SEO and How it Works
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At Intrada Technologies, we define SEO as the technique of increasing the visibility of a website or a web page on search engines "natural" or un-paid ("organic") search results. Organically like food? Well – kind of. We aim to get your company listed on Google or Bing search engines for specific key phrases without paying for ad space or sponsorships (or extra preservatives). You earned those spaces and are considered the best result for the person searching, providing your company with a high-quality prospect.
We consider SEO a group of techniques focused on ensuring your website supports code and presentation requirements to maximize search engine crawling and indexing. This is the process search engines use to review your site to index what you have to offer. More specifically, SEO, Search Engine Optimization, is positioning your website to increase organic visibility when people search for products or services related to your company. Showing up on search engines like Bing and Google is a highly competitive process, and now you're competing for visibility worldwide. Just having a website does not mean you are magically going to appear on a Google or Bing search - you now need to prove to the search engines that you are a valid company and the best result for the searcher.
According to metricmarketing.com, SEO has everything to do with quantity and quality. Building SEO works by combining SEO elements using a data-driven approach. Intrada's process is to increase traffic using SEO combined with link building, keyword analysis, social media marketing, and content creation, enabling success through focus and trackable results.
Intrada targets SEO in two main categories:
- Company brand, including name and location listings
- Product and services starting regional and then expanding to larger areas from a business's physical address
Intrada focuses on SEO under five primary techniques:
- Code, Performance, and Technical (Site Health, Errors, Crawled, Warnings)
- Backlinks and Link Building
- SERP Review (Content and Strategy)
- Position Tracking and Conversion
- ADA and Compliance
How can Intrada help your SEO ranking?
Once you decide you would like SEO assistance, Intrada will schedule a strategy session. During the session, we will conduct an assessment, develop a plan, and manage an execution strategy that aligns with your company, your goals, and your target audience.
The SEO strategy also includes a scan/audit of your current site to fix common SEO errors and researching your industry to ensure you rank above your competitors.
So, we defined SEO, explained how it works and how Intrada can help. Now, let's dive into why you should incorporate an SEO strategy into your marketing plan and why it benefits your company.
How SEO Benefits Your Company
SEO Builds Credibility
When you search for anything on the Internet, how often do you go to the second page of results? Very rarely. While your company may be better than your competition, ranking high on the first page builds credibility and trust. An effective SEO strategy can get your business and keep your business on the first page.
Increases Visibility
Google indicates that over 50% of US consumers research products using a search engine before deciding to buy. As a result of an effective SEO strategy, you become more visible by getting listed and maintaining the listing on the first page of search results. This means more website traffic, which could turn visitors (prospective clients) into customers.
If you are interested in learning more about how Intrada can help increase your website ranking through an effective SEO strategy that builds company credibility, improves your business's visibility, and targets your website traffic, contact our Client Services Team today.
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Intrada Technologies is a full-service web development and network management company with a focus on creating ongoing, trusted partnerships with each of our clients.
We make sure our clients have what they require to run their businesses with maximum efficiency and reliability, as many of their needs are mission-critical.
Our unique, collaborative partnerships allow us to provide our clients with the assurance that we will be there when they need us.