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The Monthly “Steal” by David Steele

The Monthly “Steal” is a bit of relevant technology information intertwined with personal thoughts, opinions and some real life experiences. It is written by David “Steele” and is free, hence a “steal” from a “Steele”.

Google Search BarSince the release of Google Friendly algorithms, things have been relatively quiet on the SEO scene. Not much has changed in the industry and most of the articles on strategy are what I call reruns. I believe we are in the period when Google watches us to see how we react to all the changes, like a mouse looking for cheese. I’m personally glad all the companies that were calling our clients to tell them their site would disappear from search engines if they didn’t upgrade must have been kicked off the coffee shop wifi.

I am all for mobile and making user experiences more productive. We have more information in our hand than some 3rd world countries could ever hope to know. But I was thinking, what is really going on with the whole Google Mobile Friendly and SEO as a whole? It was only a few months ago and the entire web development industry was just turned upside down to see what would fall out. What did we really learn about maximizing our search engine placement strategies? What did Google learn about us and the mobile users? I see lots of additional ad options. I see responsive CSS that is really cool. But what is really going on?

I personally don’t see mobile optimization any different than another strategy used to maximize placement and presentation of content to a client or prospect. Most websites are bursting at the screens with content and most people (4 out 5) never read a full page, so what is with all the content? Well, it’s to prove to the search engines that we are a valuable site and should be considered at a high organic placement for these keywords.

When I start working on an initial project scope, I start by identifying the client’s goals, including the search engine placement goals. This provides a foundation of content requirements that is used to build the entire site. Companies that optimize after the website is built are more focused on the end user and not necessarily how they will get in front of the end user. I look at the search engines as the gatekeeper or referral system to that searching prospect. It’s easy to optimize a website after it’s built, hand it over to a programmer and follow the suggested things to do, but that is only optimization of what is already built. On the otherhand, an online marketing strategy built around placement, digital marketing and visibility comes from a different angle than most development companies. Typically, we find that marketing companies come from the visual presentation side. Sites look great, graphics are brochure quality and key messaging is used throughout the site. Development companies use the latest fancy code and templates to impress your users with motion and navigation. Here at Intrada, we start with identifying the desired results and setting goals. Then the project webmaster works with the client, designers, writers and programmers to bring everything together to accomplish the desired goals.

So where is Google going next? I think Google will be tweaking their mobile friendly and all organic listings to maximize placement of sites that follow the recommendations and provide quality content on the related key phases. The balance is developing a site that provides great listings so the breathing prospect can find and navigate your site.

If you are interested in learning more about Intrada, give me a call or email me today.

David Steele, Partner / Webmaster

djsteele@intradatech.com
570-321-7370
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1898

The Monthly “Steal” by David Steele

The Monthly “Steal” is a bit of relevant technology information intertwined with personal thoughts, opinions and some real life experiences. It is written by David “Steele” and is free, hence a “steal” from a “Steele”.

Medical Computer SecurityIntrada’s sister company, PRWorks, is available to work with clients in the event of a data security breach. This could include media management, press releases, strategic planning and remediation of breach.

Network Security is critical to successful business growth. With the growing security threats associated with financial, medical and personal information, businesses need to take security seriously to prevent a security breach. As a key provider to IT management and support, Intrada has invested in audit compliance reporting and monitoring software to ensure our clients’ network configurations are SOX, HIPAA or PCI compliant in real time. This provides the highest level of monitoring and tools to help prevent a security breach.

Intrada also provides security training and procedure management to help educate your employees on the safeguards and acceptable usage of the company network. Training packages are customized to support corporate policies and procedures with a focus on IT usage.

For more information on Intrada Network Security and Audit Compliance, please contact our office to schedule a free consultation.

If you are interested in learning more about Intrada, give me a call or email me today.

David Steele, Partner / Webmaster

djsteele@intradatech.com
570-321-7370
Facebook Twitter LinkedIn Google+ RSS Feed

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Intrada Technologies, Inc. has officially relocated from Williamsport to 31 Ashler Manor Drive in Muncy, PA. There was an open house and ribbon cutting with Families United Network and the Williamsport Lycoming Chamber of Commerce held on Thursday, June 25th to celebrate the move.

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Enabling mail submission agent on a mail service node requires customers who use the node to adjust their mail client's settings. More specifically, they should change the port of the outgoing SMTP server to 587 and turn on the TLS encrypted connections. Here is an example of how your customers must configure the Microsoft Outlook mail client.

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Intrada is currently in the process of upgrading our hosting cluster.   During the month of June, all websites will be migrated to the new cluster at the new Intrada location in Muncy, Pennsylvania.   This upgrade will also support the latest PCI, HIPAA and SOX compliance management.

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The Monthly “Steal” by David Steele

The Monthly “Steal” is a bit of relevant technology information intertwined with personal thoughts, opinions and some real life experiences. It is written by David “Steele” and is free, hence a “steal” from a “Steele”.

Google DevelopersOver the last couple of weeks, we have received numerous calls and emails asking if it’s true that if a website is not mobile-friendly by April 21 it will not show up on Google. Well, I can guess that these clients either received a call or an email from a web company offering to make their site compliant.   Usually people can see right through these sales calls, but this one is getting lots of attention from all angles.

So, what is the scoop? Yes, Google's mobile-friendly algorithm update is set to go live on April 21, 2015. Will your site stop showing up after April 21 if you’re not Google Mobile Friendly? The answer is “NO”, but this is where you need to separate terms from strategy.  Google has put extensive effort into mobile applications and, on February 26, 2015, announced its push for “Mobile-Friendly”.

“Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.”

http://googlewebmastercentral.blogspot.com/2015/02/finding-more-mobile-friendly-search.html

Google Developers

Google’s goal is to deliver the best search results. With the continual growth of mobile devices, the next chapter in search engine optimization has opened up. Sites that support Mobile-Friendly will receive higher ranking on mobile device searches. So, if you Google “Intrada” after April 21, 2015 and we are not Mobile-Friendly, will we show up? YES, we will. But, if we are not Mobile-Friendly and another website that offers web development is Mobile-Friendly, they will rank higher and may show up first.

Here at Intrada, we are looking at Mobile-Friendly like any other optimization strategy.  Your target market and percentage of mobile users are key indicators as to how fast you should embrace Mobile-Friendly.

To get help with making a mobile-friendly site, Google has provided two tools:

  1. Mobile-Friendly Test.
  2. Your Webmaster Tools account can provide a full list of mobile usability issues using the Mobile Usability Report.

Mobile TestIf you have concerns about Mobile-Friendly or would like to discuss how your website can benefit from a strategic optimization approach, contact us today to setup a free consultation.

Resources:

Finding more mobile-friendly search results – Google Posting – February 26, 2015
http://googlewebmastercentral.blogspot.com/2015/02/finding-more-mobile-friendly-search.html

Google Mobile Check
https://www.google.com/webmasters/tools/mobile-friendly/

9 Things You Need to Know About Google's Mobile-Friendly Update – Moz Posting - April 6th, 2015
http://moz.com/blog/9-things-about-googles-mobile-friendly-update

If you would be interested in learning more about Intrada, give me a call or email me today.

David Steele, Partner / Webmaster

djsteele@intradatech.com
570-321-7370
Facebook Twitter LinkedIn Google+ RSS Feed

 

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2020

Intrada Technologies is pleased to announce the acquisition of PRworks, Inc., an integrated public relations and marketing practice.  Intrada and PRworks were long-time strategic partners and have jointly worked as counsel and a support team to many of Intrada’s and PRworks’ clients.

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Intrada does not require clients to host with Intrada Technologies. Intrada does not include 3rd party hosting support with agreements unless by an approved vendor. Troubleshooting service with an unapproved vendor or without an agreement will be invoiced at hourly rates.

Intrada does not support site builder plans like Wix or Square Space.

Intrada does not recommend shared hosting packages. Any sites collecting payment cannot be hosted on a shared server and pass a PCI compliance check.

Intrada hosting packages run on Intrada’s private network and include unlimited technical support. Support does not include any programming or updating of code within the hosting of a site. Support does cover access, email and performance support. All systems are monitored 24/7 and nightly backed up to a secured facility.

b2ap3_thumbnail_Intrada-Technologies---200-px---72-dpi.jpg

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All information related to the data or personal information will be considered confidential and private unless in violation of state and federal laws. See Privacy Policy for full privacy information.

The device owner is responsible to confirm backups are secured and complete*. Intrada’s backup and recovery services are designed to support users with technology support and tools and use best practice processes to secure and protect data. Intrada is not and cannot be held responsible for any lost data.

In the event of a failed hardware device, Intrada is not responsible for the recovery of this device.

Intrada’s policy for data protection:

  • Intrada will manage and monitor all backup plans included in PRO-Active agreements.
  • Intrada will perform routine restores of data to insure backups are preforming as required under a PRO-Active Network Management Agreement. PRO-Active at home plans do not include routine restores.
  • Intrada will keep all physical off-site copies handled by Intrada in a secured location.
  • When working on a device (workstation, laptop, server, network attached storage), Intrada will routinely backup the device before starting any troubleshooting processes. This backup or image will be stored at Intrada for up to 30 days. After 30 days, Intraday will erase the backup or image file permanently, unless instructed differently by customer.
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Intrada TeamIntrada’s Website and Internet Marketing Team is made up of several individuals focused on the primary components on a development project:

 

  • Project Manager or Webmaster is responsible for all aspects of the project beginning with client interaction through development to end user presentation. The Project Manager also works directly with the Account Executive during the proposal process to ensure that the clients’ requests are all included and Intrada understands all expectations.
  • Account Executive’s obligation is to deliver the correct solution the client. By working with the Project Manager an efficient plan and strategy are created to insure the success of the project. The Account Executive remains in continual contact with the client and involved in project meetings to ensure the clients’ expectations are exceeded.
  • Strategic Planning and Public Relations task is to identify the presentation in both content and visual tone to obtain the required result. Focused on researching competitors and determining market share on the target prospect requires unique training and abilities. Once this information is collected and reviewed with the Project Manager, a detailed Internet Marketing Campaign is created with foundation information to insure focus and consistency.
  • Marketing Manager handles SEO / SEM / SMM Services and Functions. The Marketing Manager works to build content frameworks for initial develop that enables all progress to be Search Engine Optimized as a project is launched. This then allows the Marketing Manager to prepare and focus on Search Engine Marketing and Social Media Marketing campaigns once the project is launched. This provides an increased onboarding time to campaign development and launch. The Marketing Manager then focuses on Search Engine Marketing and continual goals by building off the initial foundation build during development.
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Intrada PRO-Active Network Management
Home Office: Williamsport, PA (50 Mile Radius)
Wellsboro, Mansfield, Trout Run, Cogan Station, Mill Hall, Lock Haven, Avis, Jersey Shore, Williamsport, South Williamsport, Montoursville, Muncy, Hughesville, Montgomery, Bloomsburg, Berwick, Catawissa, Danville, Elysburg, Shamokin, Milton, Lewisburg, Northumberland, Sunbury, Selinsgrove, Mifflinburg.

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Intrada Technologies Help Desk is available:

Monday > Friday from 8:00 AM EST to 7:00 PM EST

Help Desk Support Agreements:
Coverage outside default Help Desk hours is based on your Service Level Agreement.
Accessing support outside normal support hours requires an active PRO-Active agreement.

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Tagged in: CMS Joomla
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Reuters Technology News

Apple to unveil new iPads, operating system on October 21: report

Wed Sep 17, 2014 12:34pm EDT

The Apple logo hangs inside the glass entrance to the Apple Store on 5th Avenue in New York City, April 4, 2013.  REUTERS/Mike Segar

(Reuters) - Apple Inc (AAPL.O) is set to launch two new iPads and release the next version of its Mac operating system at its next event on Oct. 21, a Daily Dot report said, citing sources familiar with the matter.

The company plans to unveil the sixth generation of its iPad and the third edition of the iPad mini, as well as its operating system OS X Yosemite, which has undergone a complete visual overhaul, the Internet news website said.

The iPad is expected to have a 9.7 inch screen, while the new version of the iPad mini will have a 7.9 inch screen, Bloomberg earlier reported, citing people familiar with the matter.

Apple also unveiled its Apple Watch, two larger iPhones and a mobile payments service dubbed "Apple Pay" last week.

(Reporting by Anya George Tharakan in Bangalore; Editing by Joyjeet Das)


© 2014 Thomson Reuters. All rights reserved.

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Tagged in: News Technology
1956

Families United Network, Inc. and Intrada Technologies, Inc. are pleased to announce their groundbreaking for a new administrative office building to be located along John Brady Drive near Muncy, PA.  Our groundbreaking ceremony will be on Friday, July 25th at 11:00 AM on the campus at 276 Ashler Manor Drive, along John Brady Drive near Muncy.  You are cordially invited to attend to help celebrate this milestone in the growth the expansion of our company. 

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Contact Information: 
    31 Ashler Manor Drive
    Muncy, PA 17756

Hours of Operation:
    Monday to Friday 8 AM > 5 PM EST
 
 800-858-5745
 

OUR FOCUS

Intrada Technologies is a full-service web development and network management company with a focus on creating ongoing, trusted partnerships with each of our clients.

We make sure our clients have what they require to run their businesses with maximum efficiency and reliability, as many of their needs are mission-critical. 

Our unique, collaborative partnerships allow us to provide our clients with the assurance that we will be there when they need us.

OUR TEAM