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Website Rebuild - Freshlife

by in Digital Media and Internet Development
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Erin Roush, Owner of FreshlifeFreshlife is the region's number one resource for quality supplements, fresh foods and products for all your health and wellness needs. It all started in 1981, when Barb Jarmoska opened a 700-square-foot health food store in Williamsport, Pennsylvania and called it Freshlife. In 1985, the store moved to the former Thompson's Produce Stand on the Golden Strip in Loyalsock Township. That building was torn down a decade later to allow construction of the store at 2300 East Third Street, now one of PA's largest independently owned natural products supermarkets.

During the first 30 years, Barb focused on educating the Williamsport community about natural health through her Road 2 Health radio program, FreshMail newsletter, Options magazine, and seminars and presentations to many civic and educational organizations. In 2013, Barb passed the Freshlife baton of ownership to Erin Roush, who previously served as the director of wellness services for almost a decade.

Today, Freshlife offers you everything natural from a vast array of quality supplements, to bulk groceries, made-to-order organic smoothies and nutrition counseling. Freshlife is here to educate and empower customers to work towards their overall wellness. Their trained wellness staff has a vast knowledge of body systems and their own specific area of wellness expertise. Together, they are a team that can bring you to your optimal level of health and wellness.

As we started working through the initial planning session with Erin and Jim, wellness coach and webmaster, we quickly realized there was a knowledge and passion their current website was not delivering. The main challenge was to blend this amazing staff with content that supports search engine placement. After several meetings, photo shoots, training sessions and content revisions, Freshlife launched a new e-commerce website using all the latest optimization strategies and content management. Combine this with a continual feed of content from their FreshNews, we are already seeing a rise in organic traffic.

We encourage you to visit the site and, if you’re in Williamsport, visit the store to browse the products and pick their brains. Whatever your health and wellness goals might be, Freshlife is available to help create a unique solution for you. Freshlife is a way of life.


Launch: September 2015

Address: 2300 E 3rd Street, Williamsport, PA 17701

Phone: 570-322-8280

Photos: David Miller Photography -

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Expertise - David is one of today’s new breed of technology pioneers creating, building and managing technology for today’s business environment. In 2000, David co-founded Intrada Technologies, Inc. In 2001, Intrada partnered with Micro-One Computer Center to create Micro-Link, a regional ISP serving more than 2000 dial-up customers. He also developed a public wireless network for commercial industry in Williamsport / Montoursville / Montgomery, PA that includes corporate email, broadband, VPN, firewall, network management, consulting, installation and training. In 2004, he sold the Dialup and Wireless portions of the business, with Intrada assuming the Micro-Link hosting and commercial ISP services. Today, David’s primary business focus is web development and network management.

Client Depth - David’s clients include health care, telecommunications, retail outlets and cataloging, and web-based robotic management systems. He has implemented full E-commerce and inventory billing systems, visual packing and shipping systems and other E-commerce solutions for large distributors with EDI interfaces and multiple vendors.

Accomplishments - David gained his expertise from a unique combination of formal education, natural ability, and on-the-job learning. He acquired his business acumen studying business management and computer programming at Pennsylvania College of Technology. In addition, David studied privately with renowned lighting and theater designer Stan Prestner at UCLA, where he learned the intricacies of light engineering and design and electrical sound reinforcement for live performance.

In addition, David continues to pursue advanced training in new media and technology developments.  570-321-7370 x102


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