Muncy, PA (August 7, 2018) — The Rotary Club of Williamsport recently named David Steele, Co-Founder of Intrada Technologies, Inc., Rotarian of the Year.

The Rotarian of the Year award is presented to a member of each Rotary chapter who goes above and beyond in demonstrating the organization’s “Service above Self” motto, and is highly visible in their club’s weekly activities.

“Being a part of the Rotary Club of Williamsport has impacted me tremendously,” Steele says. “I have met so many people who have a genuine love and desire to better our communities. Their passion is infectious and one I share. Giving back to the community is important to me.”

In addition to serving as the Rotary Club of Williamsport’s president this past year, Steele volunteers his time with several regional non-profit organizations including the River Valley YMCA, ABWE International, the Williamsport Christian Academy, and the Army Heritage Foundation.

About Rotary International

Rotary International consists of 1.2 million neighbors, friends and community leaders who come together to create positive, lasting change in our communities uniting for the common good. To learn more about Rotary International, go to www.rotary.org.

About Intrada Technologies, Inc.

Intrada Technologies, Inc., is a privately-owned technology company based in Muncy, Pa. Intrada’s mission is to help clients use technology to its maximum advantage – to achieve their strategic goals and objectives, increase productivity, reduce costs, gain market visibility and improve their bottom line. Intrada’s services include web design and development, application development, website management, network management, computer support, and hosting and cloud services. To learn more about Intrada Technologies, visit www.intradatech.com.

Recently, several customers received an email that threatens to post videos of them watching suggestive or inappropriate videos on the internet if they didn’t pay $2,900.00 in bitcoin. The email continued to say that malware and remote control software was installed on their computer allowing the collection of the video. The email immediately gets your attention by listing a password that you are currently using.

I am aware, $*@&$*%&, is your password. You may not know me and you're most likely thinking why you are getting this email, right?

In fact, I actually installed a malware on the adult website you visited. While you were watching videos, your web browser started out working as a RDP (Remote Desktop) that has a keylogger which gave me access to your screen and webcam. Right after that, my software program gathered all your contacts from your Messenger, Facebook, and email.

Well not to worry – the spammer does NOT have a video of you watching lewd videos. If the spammer had access to your computer, your computer would already be asking for payment. Unfortunately, the spammer did gain access to email addresses and passwords. They will most likely continue to use it to manipulate users into giving more information.

We have seen several dozen of these email scams hit our network and we are notifying clients of the scam and working to get these messages blocked.

We believe this list of accounts was obtained from recent hacks to companies like Ancestry 2015, Adobe 2013, Avast 2014, B2B 2017, Comcast 2015, Dominos 2014, Dropbox 2012, LinkedIn 2016, Snapchat 2015 and Sony 2011, to name few.

If you received the email:

1. Do not respond. Don’t become a target. Just DELETE THE MESSAGE.
2. If you still use the password listed in the email, you need to update any accounts using that password as soon as possible. There is nothing stopping the spammer from trying to access accounts and once in, it becomes very difficult to fix.
3. Don’t enter your password on any sites to check and see if your password has been hacked or stolen. This is another attempt to update the list with current passwords.

We expect additional scams to follow saying your account has been compromised and to visit sites to confirm. Don’t get tricked by these phishing scams. If you have a concern, contact our help desk and a network technician will promptly make sure your accounts and workstation are secure.

PRworks, a full-service public relations firm and affiliate of Intrada Technologies, Inc., has polished its brand and added a new key hire to its team.

Jason S. Kirsch, APR, has joined PRworks as senior counselor. Jason brings more than 20 years of experience building brands, leading campaigns and providing strategic communications expertise.

The newly-minted PRworks brand is marked by a new logo design, new website, and reaffirmation of its strategic approach and commitment to the core values of collaboration and integrity.

“This begins an exciting new chapter for PRworks, as we build on the expertise we provide to our clients and debut an updated brand,” said David Steele, partner at both PRworks and Intrada Technologies. “Jason’s character and experience is just the right fit for PRworks, and we are thrilled to have an individual of his caliber and reputation come aboard. With Jason on the team, and the energy of our refreshed brand, we look forward to helping more organizations advance their missions and achieve their goals.”

Kirsch said, “PRworks was born out of a belief in the power of strategic public relations to bring about positive outcomes for organizations and those they serve. The firm also stands by an unwavering commitment to ethical conduct. It’s an honor to be part of the PRworks team and to build on its legacy as a strategic communications partner.”

​Prior to joining PRworks, Kirsch was senior director in the marketing organization at Capital BlueCross, where he led brand management, public relations, digital marketing, advertising and creative services. He also previously oversaw marketing and public relations for Metro Bank, and conducted media relations and served as spokesperson for two Pennsylvania governors.

Throughout his career, Kirsch has managed communications and provided public relations counsel for a range of issues and critical junctures for businesses such as mergers and acquisitions, regulatory actions, data breaches, and high-profile organizational changes.

Kirsch holds the Accredited in Public Relations (APR) credential, a mark of distinction in the profession that signifies a distinguished level of expertise and a commitment to ethical conduct. He serves as accreditation co-chair for the Public Relations Society of America’s Central Pennsylvania Chapter; is an instructor for the Accreditation in Public Relations program nationally; and also is an adjunct professor at York College. He earned his master’s degree in communication studies from Bloomsburg University and his bachelor’s degree in communication/journalism from Shippensburg University.

PRworks was founded in 2001 by Robert Saline, APR, Fellow PRSA and Deborah Saline, APR, Fellow PRSA, two highly respected public relations counselors who are nationally recognized for their expertise and dedication to the profession. The Salines, now retired, sold PRworks to Intrada Technologies in 2015 after the two firms spent several years working together as strategic partners.

The PRworks-Intrada affiliation provides clients with a single and seamless integrated source for marketing, communication and technology services – a valuable strategic advantage for organizations given the critical bridge between marketing and technology.

www.prworksinc.com

Building Your Personal Brand on LinkedIn

Do you know how to build your brand on LinkedIn?  How to optimize your personal LinkedIn profile?  How do you make meaningful connections?  Intrada Technologies does.

Last month, Intrada Technologies visited Landmark Commercial Realty, Inc. and hosted a LinkedIn Lunch and Learn. Whew…say that five times fast!

David Steele, co-founder of Intrada Technologies, delivered a 45 minute presentation to a group of Landmark’s commercial real estate agents on how consistent, correct use of LinkedIn can help them obtain leads. 

According to LinkedIn.com there are:
- 67 million users
- 106 million monthly active users
- 1.5 million groups
- 40 percent of users visit daily
- 2 new members join each second

“LinkedIn is a great business to business tool for relationship building and lead generation. If you are not using it, you should be,” commented Steele. “From our (Intrada) experience, we have had clients refer us to their connections. We have gained new clients through our current contacts, as well as the site’s referrals.”

Individual Pages (Personal Brand)
Personal LinkedIn profiles are like an online resume and cover letter where you can highlight your skills, job experiences and how you are valuable as an employee. “Personalize it and make yourself stand out from others. Use keywords that are common in your profession when writing your profile,” said Steele. “We encourage posting articles, whether written by you or someone else, a few times a month. Posting these articles positions you as an industry expert and helps you engage current and prospective contacts. This engagement can open doors for leads.”

Business Pages (Company Brand)
Socialmediaexaminer.com explains that these pages can help grow the visibility of your company and offer you the opportunity to engage with your clients on a digital level. The company page can serve as a credible extension of your digital brand. We will discuss this topic in-depth in a future article so stay tuned!

Making Connections
LinkedIn can be considered a digital Rolodex®. It is invaluable whether you want to expand your network, develop leads, or search for a new job. Making connections doesn’t happen overnight. Here are a few tips to get you started.

DO NOT open any emails if you don't know the sender.

DO NOT open any attachments or click on any links in an email unless you are expecting the email and know the sender.

The computer malware that has spread across 150 countries appears to be slowing down but we are not out of the woods. With a few reports of fresh attacks in Asia and Europe on Monday, we are expecting additional attempts will continue throughout the week. If infected, your data will be encrypted and held for ransom for $300 to $600.

The best prevention is to avoid all emails you are not expecting.

If your network is managed by Intrada Technologies, we will be applying the Microsoft fix and rebooting machines throughout the day to apply the patch.

If you have a question about an email, please submit a help desk ticket to have the email checked before opening.