PRworks, a full-service public relations firm and affiliate of Intrada Technologies, Inc., has polished its brand and added a new key hire to its team.

Jason S. Kirsch, APR, has joined PRworks as senior counselor. Jason brings more than 20 years of experience building brands, leading campaigns and providing strategic communications expertise.

The newly-minted PRworks brand is marked by a new logo design, new website, and reaffirmation of its strategic approach and commitment to the core values of collaboration and integrity.

“This begins an exciting new chapter for PRworks, as we build on the expertise we provide to our clients and debut an updated brand,” said David Steele, partner at both PRworks and Intrada Technologies. “Jason’s character and experience is just the right fit for PRworks, and we are thrilled to have an individual of his caliber and reputation come aboard. With Jason on the team, and the energy of our refreshed brand, we look forward to helping more organizations advance their missions and achieve their goals.”

Kirsch said, “PRworks was born out of a belief in the power of strategic public relations to bring about positive outcomes for organizations and those they serve. The firm also stands by an unwavering commitment to ethical conduct. It’s an honor to be part of the PRworks team and to build on its legacy as a strategic communications partner.”

​Prior to joining PRworks, Kirsch was senior director in the marketing organization at Capital BlueCross, where he led brand management, public relations, digital marketing, advertising and creative services. He also previously oversaw marketing and public relations for Metro Bank, and conducted media relations and served as spokesperson for two Pennsylvania governors.

Throughout his career, Kirsch has managed communications and provided public relations counsel for a range of issues and critical junctures for businesses such as mergers and acquisitions, regulatory actions, data breaches, and high-profile organizational changes.

Kirsch holds the Accredited in Public Relations (APR) credential, a mark of distinction in the profession that signifies a distinguished level of expertise and a commitment to ethical conduct. He serves as accreditation co-chair for the Public Relations Society of America’s Central Pennsylvania Chapter; is an instructor for the Accreditation in Public Relations program nationally; and also is an adjunct professor at York College. He earned his master’s degree in communication studies from Bloomsburg University and his bachelor’s degree in communication/journalism from Shippensburg University.

PRworks was founded in 2001 by Robert Saline, APR, Fellow PRSA and Deborah Saline, APR, Fellow PRSA, two highly respected public relations counselors who are nationally recognized for their expertise and dedication to the profession. The Salines, now retired, sold PRworks to Intrada Technologies in 2015 after the two firms spent several years working together as strategic partners.

The PRworks-Intrada affiliation provides clients with a single and seamless integrated source for marketing, communication and technology services – a valuable strategic advantage for organizations given the critical bridge between marketing and technology.

www.prworksinc.com

Building Your Personal Brand on LinkedIn

Do you know how to build your brand on LinkedIn?  How to optimize your personal LinkedIn profile?  How do you make meaningful connections?  Intrada Technologies does.

Last month, Intrada Technologies visited Landmark Commercial Realty, Inc. and hosted a LinkedIn Lunch and Learn. Whew…say that five times fast!

David Steele, co-founder of Intrada Technologies, delivered a 45 minute presentation to a group of Landmark’s commercial real estate agents on how consistent, correct use of LinkedIn can help them obtain leads. 

According to LinkedIn.com there are:
- 67 million users
- 106 million monthly active users
- 1.5 million groups
- 40 percent of users visit daily
- 2 new members join each second

“LinkedIn is a great business to business tool for relationship building and lead generation. If you are not using it, you should be,” commented Steele. “From our (Intrada) experience, we have had clients refer us to their connections. We have gained new clients through our current contacts, as well as the site’s referrals.”

Individual Pages (Personal Brand)
Personal LinkedIn profiles are like an online resume and cover letter where you can highlight your skills, job experiences and how you are valuable as an employee. “Personalize it and make yourself stand out from others. Use keywords that are common in your profession when writing your profile,” said Steele. “We encourage posting articles, whether written by you or someone else, a few times a month. Posting these articles positions you as an industry expert and helps you engage current and prospective contacts. This engagement can open doors for leads.”

Business Pages (Company Brand)
Socialmediaexaminer.com explains that these pages can help grow the visibility of your company and offer you the opportunity to engage with your clients on a digital level. The company page can serve as a credible extension of your digital brand. We will discuss this topic in-depth in a future article so stay tuned!

Making Connections
LinkedIn can be considered a digital Rolodex®. It is invaluable whether you want to expand your network, develop leads, or search for a new job. Making connections doesn’t happen overnight. Here are a few tips to get you started.

DO NOT open any emails if you don't know the sender.

DO NOT open any attachments or click on any links in an email unless you are expecting the email and know the sender.

The computer malware that has spread across 150 countries appears to be slowing down but we are not out of the woods. With a few reports of fresh attacks in Asia and Europe on Monday, we are expecting additional attempts will continue throughout the week. If infected, your data will be encrypted and held for ransom for $300 to $600.

The best prevention is to avoid all emails you are not expecting.

If your network is managed by Intrada Technologies, we will be applying the Microsoft fix and rebooting machines throughout the day to apply the patch.

If you have a question about an email, please submit a help desk ticket to have the email checked before opening.

By Eric Harkreader
Date Published: 4/24/2017

Sometimes, a client's technology needs go beyond the physical IT infrastructure driving their day-to-day business. Many of our clients do their best and most life-changing work outside of the home office. Luckily, Intrada and its sister communications company PRworks are used to coming up with creative solutions that leverage the deep bond between technology and communications. That's why we jumped at the chance to help our good friends at the River Valley Regional YMCA with their recent Annual Awards Dinner, a 151-year-old tradition.

In addition to providing seamless A/V support—equipping and managing all lighting, sound, and video projection for the night—we approached the client with an offer to share the night's highlights in real-time, uploading photos and videos to the client's Facebook page. By letting Intrada support the night's social media as well, the Y's communications and executive teams were instead able to focus on the night itself, graciously welcoming every attendee and ensuring the program went off without a hitch. But the real winners were the attendees, including our four-person team, who laughed, cheered, and cried right alongside the other 200-plus attendees over the course of the night. Story after story served as testimony to the life-changing good provided by the Y, a pillar of the Williamsport community. We marveled at range of emotions on display documenting the human condition.

From overcoming epilepsy through pilates, finding communal strength to battle cancer, or funneling grief into life-saving health changes, the night made clear that this group of people—this community—was a living, breathing entity, whose lives were deeply intertwined. And the Intrada team was so proud to be a part, helping behind the scenes to ensure the night was all the client had hoped for...and more.

Date Published: 12/1/2016

"I remember vividly sitting in front of my black and white television at the age of 9 watching Walter Cronkite (one of my role models) reporting the news." That was the moment Bob Saline knew he wanted to embark on a career in the communications field. And although he originally wanted to follow in Cronkite's footsteps, public relations was (and is) his true calling.

Bob Saline, president & CEO (retired) of PRworks Inc., hails from Brockway, Pennsylvania—a borough in Jefferson County. He is the only child of a mother and father who instilled in him a love of people. "My parents would give the shirts off their backs for family and friends. Because my dad worked in the hot end of a glass blowing operation and my mom was a stay-at-home mom, they made sure I got through college without any debt, and did the same for some of our relatives. They were well respected in our community—just really good people."

The life lessons his parents taught him have been carried throughout his life, both personally and professionally. Bob has several passions, but mentoring is at the top of his list. "I have coached those in the PR field, individuals in my church—young families, people I have worked with. I truly enjoy it." Bob is a member and also volunteers at the Rotary Club of Harrisburg and Slate Hill Mennonite Church. "I have been through all of the leadership offices in Rotary and this April, I will join a team going to Haiti to put in a water filter at a rural school." In 2015, he and his wife managed the international media for the Mennonite World Conference that attracted more than 6,000 Anabaptists from around the globe and this year "I guided the publicity for our church's bicentennial celebration of the original church."