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The Monthly “Steal” by David Steele

The Monthly “Steal” is a bit of relevant technology information intertwined with personal thoughts, opinions and some real life experiences. It is written by David “Steele” and is free, hence a “steal” from a “Steele”.

Google DevelopersOver the last couple of weeks, we have received numerous calls and emails asking if it’s true that if a website is not mobile-friendly by April 21 it will not show up on Google. Well, I can guess that these clients either received a call or an email from a web company offering to make their site compliant.   Usually people can see right through these sales calls, but this one is getting lots of attention from all angles.

So, what is the scoop? Yes, Google's mobile-friendly algorithm update is set to go live on April 21, 2015. Will your site stop showing up after April 21 if you’re not Google Mobile Friendly? The answer is “NO”, but this is where you need to separate terms from strategy.  Google has put extensive effort into mobile applications and, on February 26, 2015, announced its push for “Mobile-Friendly”.

“Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.”

Google Developers

Google’s goal is to deliver the best search results. With the continual growth of mobile devices, the next chapter in search engine optimization has opened up. Sites that support Mobile-Friendly will receive higher ranking on mobile device searches. So, if you Google “Intrada” after April 21, 2015 and we are not Mobile-Friendly, will we show up? YES, we will. But, if we are not Mobile-Friendly and another website that offers web development is Mobile-Friendly, they will rank higher and may show up first.

Here at Intrada, we are looking at Mobile-Friendly like any other optimization strategy.  Your target market and percentage of mobile users are key indicators as to how fast you should embrace Mobile-Friendly.

To get help with making a mobile-friendly site, Google has provided two tools:

  1. Mobile-Friendly Test.
  2. Your Webmaster Tools account can provide a full list of mobile usability issues using the Mobile Usability Report.

Mobile TestIf you have concerns about Mobile-Friendly or would like to discuss how your website can benefit from a strategic optimization approach, contact us today to setup a free consultation.


Finding more mobile-friendly search results – Google Posting – February 26, 2015

Google Mobile Check

9 Things You Need to Know About Google's Mobile-Friendly Update – Moz Posting - April 6th, 2015

If you would be interested in learning more about Intrada, give me a call or email me today.

David Steele, Partner / Webmaster
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