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The Monthly “Steal” by David Steele

The Monthly “Steal” is a bit of relevant technology information intertwined with personal thoughts, opinions and some real life experiences. It is written by David “Steele” and is free, hence a “steal” from a “Steele”.

David Steele SpeakingOver the years, I have taught several clinics, lunch and learns, training seminars and presentations from web strategies to network security and HIPAA compliance training. Our sister company, PRworks, a communications and public relations company, pushes me to continually work to improve my presentation skills. I have been working with Bob Saline, CEO of PRworks, for over 15 years and I value his honest, experienced and strategic comments. I want the feedback so I can improve, because I have sat through some agonizing presentations. But, sometimes feedback is painful, like when I found out I had a verbal pause. At first I didn’t believe it or even understand what Bob was saying because I knew I didn’t have whatever Bob said I had. Bob then softly tried to break my pride and told me that most people don’t even know they have a verbal pause. SO, I asked, what is my verbal pause? “So”. So what? “SO” is your verbal pause, David”. So then I paused to comprehend. Bob explains that when I’m between topics or getting ready to move to a different step, I start the section by saying “SO”.

CONSEQUENTLY, I was made aware of my verbal pause and at the next event I started catching myself verbally pausing all the time. That was a hard habit to break and the hardest part was not replacing the verbal pause with something else. I asked Bob what I should do and he said, “Just shut up, David” – more honest feedback from the heart.

THEREFORE, I’m now on the path to quietly pausing when I’m gathering my thoughts. As I get older, the pause sometimes is lengthy and I hear jeopardy theme music in my head. I found that replacing my “SO” with “’Do you have any questions?” gives me time to think and is usually is a good time to pause. I was so proud of myself the first time I tried the question in place of “SO”. I answered the question, then continued with, “SO, let’s move on”. BUT, now I find myself listening to other speakers, teachers, preachers and politicians to see if they have a verbal pause. When I hear one, it’s like a large bell going off in my head. I start marking down a dashe each time I hear the pause and counting them like I will get a prize at the end. I blame Bob Saline.

David Steele SpeakingSUBSEQUENTLY, I’m going to continue to work on my #Silence and let you know – It’s OK to shut up. It’s like white space on your home page and you know that too many words can be bad.

HENCE, do you have a verbal pause? Common pauses include so, um, ah and you know? Find a Bob Saline that you respect to give you honest feedback and hold you accountable. Also – ask for feedback. I have a rule of thumb that has helped me with comments or suggestions. If someone makes a comment that offends me, then usually it’s true and I just don’t want to admit it, so I work on it. Other times, you know the person is just being, well, stupid, and I move on. We might laugh about it over dinner. Be careful, pride driven presenters are shadowed by humility, not knowledge or experience. It’s a great time to build a relationship with a new prospect. If you are interested in learning more about Intrada, give me a call or email me today.

David Steele, Partner / Webmaster

djsteele@intradatech.com
570-321-7370
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1845


MailChimp is a popular web software used for sending email blasts. Included in this post are details about each tab of MailChimp and how to use them to send effective emails to your clients.

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1850


LinkedIn is more popular than ever. Proper use of this social media can expand your professional network as well as promote your business. This article has the details as to why you should have a LinkedIn for yourself and your business, as well as tips to optimize your profile for maximum impact.

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The Monthly “Steal” by David Steele

The Monthly “Steal” is a bit of relevant technology information intertwined with personal thoughts, opinions and some real life experiences. It is written by David “Steele” and is free, hence a “steal” from a “Steele”.

Computer MouseI have been encouraging our clients to start blogging, setup news feeds, create knowledgebase or anything that talks about their services to help increase keyword counts. It’s like pulling teeth and some of our clients are dentists! As a developer, we need content to help position websites organically on search engines. And, as I told the landscaper, content does not grow on trees. I use the analogy that websites are like a camp fire. You can build a huge fire by adding a little Boy Scout juice and the neighbors will take notice. But, if you don’t keep adding fuel, it will go out. Or, drop the frozen chicken wings into the outdoor cooker too quickly and you get everyone’s attention, as I found out this past weekend.

I explain to our clients that we can build a great web site, but if you don’t continue to feed it with content and market your site, organic search placement will not always work. But, in the back of my mind during all these sessions, I keep hearing – what about Intrada’s blog. Agh!

I’m no writer, blogger, or even qualified to use English at times. Just ask my senior English teacher who I thinks my father paid off the school so I would pass the 12th grade. I am the perfect example of why it’s recommended to write at an 8th grade level when communicating with people online – it’s a stat. So, what’s the big deal?

I focus on the online strategy and purpose of each media resource to maximize organic placement of our clients’ websites. I learned a long time ago that I need to leave the writing to the professionals and design to the designers. But, I want to know the estimated traffic, who is the target prospect, who are the competitors, what is the message and desired goals our client wants to accomplish.

How we communicate is changing so fast that we don’t even notice what we are missing and to get our message out quickly sometimes requires a pause to figure out what to say next. Here are a few ideas to get you started:

  1. Google TrendsWhat are your goals for organic keyword/key phase placement? We use Google Keyword Planner to identify our search words and estimated volume.
  2. Where do you currently show up under these keyword/key phase placements and who is your online competition? We use MOZ to track our current and competitor ranking.
  3. MOZWe focus our new content to include keywords/key phases in our target placement and use social media sites to drive traffic to these articles.

This process gives me a focus for the content development by supporting both social and organic goals. But this still brings me back to the time required to create this content. It’s hard because this content is an investment to your website and does not always produce instant return. Intrada provides structured content development for clients based on organic placement goals. This same content is then used on social media sites, new media development and online advertising campaigns. We also use this content to stay in contact with clients through email blasts and traditional print media. But, it requires setting time aside to research, plan and develop the content to support your entire digital marketing efforts. Create a calendar, set some goals and reserve off the time to get started. Start small, but be specific with content focused on an organic placement goal then watch, test and measure.

Intrada has been developing content on a regular basis as it allows better placement on competitive AdWords campaigns, increased visibility on organic search goals and has fueled our social media growth. Start writing and share why you should be noticed.

If you are interested in learning more about Intrada, give me a call or email me today.

David Steele, Partner / Webmaster

djsteele@intradatech.com
570-321-7370
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1231

The Monthly “Steal” by David Steele

The Monthly “Steal” is a bit of relevant technology information intertwined with personal thoughts, opinions and some real life experiences. It is written by David “Steele” and is free, hence a “steal” from a “Steele”.

Google Search BarSince the release of Google Friendly algorithms, things have been relatively quiet on the SEO scene. Not much has changed in the industry and most of the articles on strategy are what I call reruns. I believe we are in the period when Google watches us to see how we react to all the changes, like a mouse looking for cheese. I’m personally glad all the companies that were calling our clients to tell them their site would disappear from search engines if they didn’t upgrade must have been kicked off the coffee shop wifi.

I am all for mobile and making user experiences more productive. We have more information in our hand than some 3rd world countries could ever hope to know. But I was thinking, what is really going on with the whole Google Mobile Friendly and SEO as a whole? It was only a few months ago and the entire web development industry was just turned upside down to see what would fall out. What did we really learn about maximizing our search engine placement strategies? What did Google learn about us and the mobile users? I see lots of additional ad options. I see responsive CSS that is really cool. But what is really going on?

I personally don’t see mobile optimization any different than another strategy used to maximize placement and presentation of content to a client or prospect. Most websites are bursting at the screens with content and most people (4 out 5) never read a full page, so what is with all the content? Well, it’s to prove to the search engines that we are a valuable site and should be considered at a high organic placement for these keywords.

When I start working on an initial project scope, I start by identifying the client’s goals, including the search engine placement goals. This provides a foundation of content requirements that is used to build the entire site. Companies that optimize after the website is built are more focused on the end user and not necessarily how they will get in front of the end user. I look at the search engines as the gatekeeper or referral system to that searching prospect. It’s easy to optimize a website after it’s built, hand it over to a programmer and follow the suggested things to do, but that is only optimization of what is already built. On the otherhand, an online marketing strategy built around placement, digital marketing and visibility comes from a different angle than most development companies. Typically, we find that marketing companies come from the visual presentation side. Sites look great, graphics are brochure quality and key messaging is used throughout the site. Development companies use the latest fancy code and templates to impress your users with motion and navigation. Here at Intrada, we start with identifying the desired results and setting goals. Then the project webmaster works with the client, designers, writers and programmers to bring everything together to accomplish the desired goals.

So where is Google going next? I think Google will be tweaking their mobile friendly and all organic listings to maximize placement of sites that follow the recommendations and provide quality content on the related key phases. The balance is developing a site that provides great listings so the breathing prospect can find and navigate your site.

If you are interested in learning more about Intrada, give me a call or email me today.

David Steele, Partner / Webmaster

djsteele@intradatech.com
570-321-7370
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Intrada is built on the premise that the management of information technology for business is like legal advice or accounting. It is not a do-it-yourself job.

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Many of our client's needs are mission critical. Intrada gives them the assurance that we will be there when they need us.