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David J Steele

David J Steele

Expertise - David is one of today’s new breed of technology pioneers creating, building and managing technology for today’s business environment. In 2000, David co-founded Intrada Technologies, Inc. In 2001, Intrada partnered with Micro-One Computer Center to create Micro-Link, a regional ISP serving more than 2000 dial-up customers. He also developed a public wireless network for commercial industry in Williamsport / Montoursville / Montgomery, PA that includes corporate email, broadband, VPN, firewall, network management, consulting, installation and training. In 2004, he sold the Dialup and Wireless portions of the business, with Intrada assuming the Micro-Link hosting and commercial ISP services. Today, David’s primary business focus is web development and network management.


Client Depth - David’s clients include health care, telecommunications, retail outlets and cataloging, and web-based robotic management systems. He has implemented full E-commerce and inventory billing systems, visual packing and shipping systems and other E-commerce solutions for large distributors with EDI interfaces and multiple vendors.


Accomplishments - David gained his expertise from a unique combination of formal education, natural ability, and on-the-job learning. He acquired his business acumen studying business management and computer programming at Pennsylvania College of Technology. In addition, David studied privately with renowned lighting and theater designer Stan Prestner at UCLA, where he learned the intricacies of light engineering and design and electrical sound reinforcement for live performance.


In addition, David continues to pursue advanced training in new media and technology developments.  djsteele@intradatech.com  570-321-7370 x102

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b2ap3_thumbnail_PRWorks27207_withlogo-scaled-down.jpgPRworks, a full-service public relations firm and affiliate of Intrada Technologies, Inc., has polished its brand and added a new key hire to its team.

Jason S. Kirsch, APR, has joined PRworks as senior counselor. Jason brings more than 20 years of experience building brands, leading campaigns and providing strategic communications expertise.

The newly-minted PRworks brand is marked by a new logo design, new website, and reaffirmation of its strategic approach and commitment to the core values of collaboration and integrity.

“This begins an exciting new chapter for PRworks, as we build on the expertise we provide to our clients and debut an updated brand,” said David Steele, partner at both PRworks and Intrada Technologies. “Jason’s character and experience is just the right fit for PRworks, and we are thrilled to have an individual of his caliber and reputation come aboard. With Jason on the team, and the energy of our refreshed brand, we look forward to helping more organizations advance their missions and achieve their goals.”

Kirsch said, “PRworks was born out of a belief in the power of strategic public relations to bring about positive outcomes for organizations and those they serve. The firm also stands by an unwavering commitment to ethical conduct. It’s an honor to be part of the PRworks team and to build on its legacy as a strategic communications partner.”

​Prior to joining PRworks, Kirsch was senior director in the marketing organization at Capital BlueCross, where he led brand management, public relations, digital marketing, advertising and creative services. He also previously oversaw marketing and public relations for Metro Bank, and conducted media relations and served as spokesperson for two Pennsylvania governors.

Throughout his career, Kirsch has managed communications and provided public relations counsel for a range of issues and critical junctures for businesses such as mergers and acquisitions, regulatory actions, data breaches, and high-profile organizational changes.

Kirsch holds the Accredited in Public Relations (APR) credential, a mark of distinction in the profession that signifies a distinguished level of expertise and a commitment to ethical conduct. He serves as accreditation co-chair for the Public Relations Society of America’s Central Pennsylvania Chapter; is an instructor for the Accreditation in Public Relations program nationally; and also is an adjunct professor at York College. He earned his master’s degree in communication studies from Bloomsburg University and his bachelor’s degree in communication/journalism from Shippensburg University.

PRworks was founded in 2001 by Robert Saline, APR, Fellow PRSA and Deborah Saline, APR, Fellow PRSA, two highly respected public relations counselors who are nationally recognized for their expertise and dedication to the profession. The Salines, now retired, sold PRworks to Intrada Technologies in 2015 after the two firms spent several years working together as strategic partners.

The PRworks-Intrada affiliation provides clients with a single and seamless integrated source for marketing, communication and technology services – a valuable strategic advantage for organizations given the critical bridge between marketing and technology.

www.prworksinc.com

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Fish

DO NOT open any emails if you don't know the sender.

DO NOT open any attachments or click on any links in an email unless you are expecting the email and know the sender.

The computer malware that has spread across 150 countries appears to be slowing down but we are not out of the woods. With a few reports of fresh attacks in Asia and Europe on Monday, we are expecting additional attempts will continue throughout the week. If infected, your data will be encrypted and held for ransom for $300 to $600.

The best prevention is to avoid all emails you are not expecting.

If your network is managed by Intrada Technologies, we will be applying the Microsoft fix and rebooting machines throughout the day to apply the patch.

If you have a question about an email, please submit a help desk ticket to have the email checked before opening.

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b2ap3_thumbnail_responsive-traditional-design.jpgResponsive Web Design (RWD) is an approach where design and development should respond to the user’s behavior and their environment. The environment is based on screen size, platform and device orientation. The technology uses a mix of flexible grids, layouts, images and an intelligent use of Cascading Style Sheets (CSS). Based on the device used to access the site, the website will automatically switch to accommodate for resolution, image size and scripting abilities. This would eliminate the need for different templates based on the device used to access the website.

Traditional Web Design or Web 2.0 allows for unlimited design and function delivery. Through the advancement of HyperText Markup Language (HTML), Extensible HyperText Markup Language (XHTML), JavaScript (JS), and Cascading Style Sheets (CSS), Intrada can quickly deliver a simple landing page or advance online applications by using standard platforms.

A website's success is not solely based on the technology it uses, but more so, it's ability to provide for customers what they need and to engage potential prospects to become new clients. Intrada breaks down the development process and assigns the appropriate team of professional individuals to focus on specific aspects of the process.

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The Monthly “Steal” by David Steele

The Monthly “Steal” is a bit of relevant technology information intertwined with personal thoughts, opinions and some real life experiences. It is written by David “Steele” and is free, hence a “steal” from a “Steele”.

206 Hospitals in 29 States were hacked effecting 4.5 million patient records in 2015. According to an article recently published in the Washington Post in February, a Los Angeles hospital paid $17,000 in bitcoin ransom to unload computer records.

 

“The quickest and most efficient way to restore our systems and administrative functions was to pay the ransom and obtain the decryption key,” Hollywood Presbyterian Medical Center CEO Allen Stefanek said. “In the best interest of restoring normal operations, we did this.”

Digital FingerprintBut hospitals are not the only target. JPMorgan Chase, Home Depot and Target were all victims of cyber-attacks in 2014.   It is no secret that personal information is valuable; the FBI released an article that indicated that in 2013, over 2 million health care records were compromised which was 31% of all reported data breaches. Cyber criminals are selling the information on the black market at a rate of $50 for each partial electronic health record (EHR), compared to $1 for a stolen social security number or credit card number.

What’s amazing is that most companies still don’t take cyber security serious or value the importance of properly securing customer data. Companies install door access systems, alarm systems, locked server racks and camera systems all focused on physical security, but when asked how they are securing their customer data, there is often a lack of detail. Most IT companies and computer professionals practice “General Network Management” or “Best Practices”. There are general guidelines that, when followed correctly, produce safe and secure computer networks. Where most companies struggle is how to confirm that best practices are being followed, usage policies are enforced and employees, IT staff and vendors are trained and held accountable.  

In 1996, the Federal Government created the Health Insurance Portability and Accountability Act – HIPAA. The primary goal of the law is to make it easier for people to keep health insurance, protect the confidentiality and security of healthcare information and help the healthcare industry control administrative costs. The Rule requires appropriate safeguards to protect the privacy of personal health information, and sets limits and conditions on the uses and disclosures that may be made of such information without patient authorization. HIPAA focuses mainly on medical and patient rights but the same requirements located under the HIPAA Security Rule provide a solid foundation and accountability to ensure “General Network Management” or “Best Practices” are valid and are providing a solid network environment. Before, IT companies would send a network technician and tell them to secure the network. Now, they send in a network technician and say this network needs to be HIPAA or Payment Card Industry (PCI) compliant providing both the IT company and the customer with accountability.

Many companies may say, “but I don’t deal with medical so why do I need to be so secured. When IT companies are hired, they are trusted with financial information, personal information and company information. By applying a HIPAA or PCI compliance requirement to your network will force vendors and staff to be more aware and involved in both the physical and function security of information. In most cases, the cost to properly secure and manage a network is a fraction of the cost associated with a data breach or privacy violation.

Hospital-Map_20160422-145801_1.jpg

Resources:

FBI Cyber Division - April 8, 2014

The Washington Post - February 18, 2015

Cyber Attacks on U.S. Companies in 2014 - By Riley Walters - October 27, 2014

David Steele, Partner / Webmaster

djsteele@intradatech.com
570-321-7370
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Fish and Hook ScamsDon’t take the bait. There has been a huge increase in phishing scams received in emails that appear to be harmless or legitimate, but lure you into their net then steal your privacy, infect your computer or hold your data hostage.

This can be very damaging and costly to the company and computer network. The following information is provided to help you educate your staff and prevent damaging infections.

Common Phishing Hooks:

Email Link

LINKS IN THE EMAIL: links in the body of an email might look valid, but when you click on the link it takes you to a totally different address. If you hover over the “baited” link, most browsers will display the actual link you would be directed to in the bottom left corner.

At Symbol

EMAIL ADDRESS: Spammers use what is called “Spoofing” to present you with an email address that looks convincing, but it’s actually hiding the bogus email account. Common scams include emails stating there is a package waiting at the post office or there has been a questionable charge on your credit card and you must sign in to confirm the charge. I, personally, don’t click on any links in emails that relate to financial accounts such as credit cards or utilities. If I get an email – I open a browser and go to the site directly to verify account status or I call the company customer service line.

Grammar

GRAMMAR: Most scams have incomplete sentences, poor grammar, and lack of customer brand and contact information. If it does not seem right, there is a good chance it is not valid.

Email Attachment

ATTACHMENTS: Scammers will attach files that, when opened, will try to install malware and infect the computer. The best protection is not to open any attachments that you didn’t expect or were not sent from a valid source. Do not enable any macros or approve the installation of software.

Cloud Download

FREE SITES: Avoid websites that require you to install an application to access free files including fonts, music, videos, games or other applications. Validate the site is safe before downloading and installing any applications.

The latest lure in phishing scams is ransomware. The user is tricked into running a program or accessing a website that runs a program that will encrypt and lock all your data. Your data is held hostage and then requires payment to purchase the password to unencrypt your data. This can be a real sinker because it may encrypt all data across a corporate network, including network drives.

If you have received a questionable email,

contact the HELP DESK and have the email verified.

All applications should be approved before installing for both company acceptable usage and protection from malware infections.

If you would like to read the entire article on Avoid Getting Caught in a Phishing Scam or other articles from Intrada Technologies, visit: www.intradatech.com/knowledgebase.

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The Monthly “Steal” by David Steele

The Monthly “Steal” is a bit of relevant technology information intertwined with personal thoughts, opinions and some real life experiences. It is written by David “Steele” and is free, hence a “steal” from a “Steele”.

Fish and Hook ScamsOver the last 2 months, Intrada has seen a huge increase in email scams designed to steal individual identity, access online accounts or control computers. In the IT industry, we call these Phishing Scams because they are fishing for information. It is largely known not to plug in any device or USB drive or insert a disk into your computer if you don’t know where it came from. But, phishing scams are delivered mainly through email, not by plugging in an external device. These email scams many times look harmless or even like legitimate emails. But, once you click on the attachment or the link in the URL, the scammers usually try to install malware, ransomware or other backdoor applications that cause loss in data and a violation of your privacy.

Phishing Scams are not new. Phishing was first recognized in the mid 1990’s by a hacker named Khan Smith. Smith used the arrow symbols <>< that resemble a fish and commonly used in online chat communications, making it hard for AOL to filter the communications. This same symbol is associated with Christians and was used as a secret Christian symbol long before Smith. Combine this symbol with stolen or hacked email accounts to see why most credit Smith with leading the phishing epidemic.

So how do you keep from getting caught by Phishing Scams? If you receive an email that you are not expecting or from a sender you do not recognize, it’s best not to open it. I suggest you think of it as junk mail and trash it.

But, maybe your curiosity lured you to open the email. Here are some additional ‘red flag’ checks:

Email Link

LINKS IN THE EMAIL: links in the body of an email might look valid, but when you click on the link it takes you to a totally different address. If you hover over the “baited” link, most browsers will display the actual link you would be directed to in the bottom left corner.

At Symbol

EMAIL ADDRESS: Spammers use what is called “Spoofing” to present you with an email address that looks convincing, but it’s actually hiding the bogus email account. Common scams include emails stating there is a package waiting at the post office or there has been a questionable charge on your credit card and you must sign in to confirm the charge. I, personally, don’t click on any links in emails that relate to financial accounts such as credit cards or utilities. If I get an email – I open a browser and go to the site directly to verify account status or I call the company customer service line.

Grammar

GRAMMAR: Most scams have incomplete sentences, poor grammar, and lack of customer brand and contact information. If it does not seem right, there is a good chance it is not valid.

Email Attachment

ATTACHMENTS: Scammers will attach files that, when opened, will try to install malware and infect the computer. The best protection is not to open any attachments that you didn’t expect or were not sent from a valid source. Do not enable any macros or approve the installation of software.

Cloud Download

FREE SITES: Avoid websites that require you to install an application to access free files including fonts, music, videos, games or other applications. Validate the site is safe before downloading and installing any applications.

Why doesn’t most virus protection software catch phishing scams? This is because the email does not actually contain a virus. The email contains a link to a website that tricks users into providing access information or to download and install an application to protect their computer. But, in reality, the person just infected their machine. Virus protection does not stop a user from loading software unless it is identified as malicious. Also, if the email has an attachment that is zipped; virus scanners can’t scan zipped files. Other attachments include Microsoft Word documents, that, when opened, require micros. When the user hits enable, the virus installs the malware that can infect the computer.

The latest lure in phishing scams is ransomware. The user is tricked into running a program or accessing a website that runs a program that will encrypt and lock all your data. The sender, who is usually in another country, holds your data hostage then requires a payment from you to purchase the password that will unencrypt your data. In a corporate setting, this can be a real sinker because it will normally encrypt all data across a corporate network, including network drives. When you have been a victim of ransomware, you are presented with two options:

  1. Pay the ransom to get your password, which is not guaranteed, to unlock your files and reload the infected computer.
  2. Reload the infected computer and restore files from backup.

Bottom line – it’s just ugly and nothing is worse than having your privacy violated or someone holding your personal data hostage. The best protection from phishing scams is:

  1. Educating yourself and your staff to not be click happy.
  2. Have good virus and spam filtering solutions in place to help prevent the temptation of hitting the inbox.
  3. Backups.

If you are a customer of Intrada and received a questionable email, contact tech support and have emails and websites verified before opening or installing any software. If you would be interested in learning more about Intrada or our scanning services, give me a call or email me today.

WarningUser Notice Document - AVOID GETTING CAUGHT IN A PHISHING SCAM
Short version of article to be distributed to all employees. (click here)

 

David Steele, Partner / Webmaster

djsteele@intradatech.com
570-321-7370
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David Murdocca

David Murdocca, is an account executive for Atlantic Exhibits who actively engages with his clients to embrace an owner’s or executive manager’s perspective. As a Trade Show Specialist, David’s work ethic sets him apart from other marketing professionals who cannot relate as well to the financial aspects. David has a passion for the trade show industry that provides him with knowledge and relationships required to build upon his expertise. This passion drives him to simplify his client’s trade show experience, strengthen their brand, encourage more meaningful customer engagement and generate more quality sales leads.

David Murdocca has been assisting businesses in the trade show field to successfully and profitably market and sell their products and services for over twenty years. From prior positions as a general manager for a mid-sized company and an owner/president of a small business, David understands the importance of events. He has attended over 500 major trade shows, domestically and internationally and brings exhibit industry passion and expertise to any organization. His functional background has ranged from design consultant to trade show coordinator to senior exhibit consultant to director of sales to general manager and to president and owner of an exhibit house. David regularly attends shows to discover new industries and trends. He has presented hundreds of exhibit and event marketing seminars and interactive strategic planning workshops at venues ranging from board rooms to conference centers.

David Steele and Nichole Keiner from Intrada meet with David Murdocca in December of 2015 to discuss his idea to present himself as a Trade Show Consultant. This level of service and title was not fully developed in the industry and we needed to develop content that would support searches to present this to company owners and marketing managers. Trade shows are expensive and companies are looking to increase the return on this investment.

Intrada was asked to research and create a website presentation that would validate this level of services and provide continual support to build ranking and organic placement throughout key trade show searches online. David is using this new website to communicate with clients on a regular basic with articles, reviews from shows and continual improvement processes. David is also using Twitter at shows to meet new prospects and linking his activities with national and international events.

Website: www.DavidMurdocca.com

Launch: March 2016

Address: 4605 Brookfield Corporate Drive, Chantilly, VA 20151

Phone: 443-473-7696

Configuration: Intrada Business Class Hosting with Barracuda Spam Filtering
WordPress - 4.5
Google Analytics / Google Webmaster Tools / Bing Webmaster Tools

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b2ap3_thumbnail_AHCFlogo.jpgThe Army Heritage Center Foundation, in cooperation with the U.S. Army and our other partners, serves as the lead agency supporting the development and expansion of the U.S. Army Heritage and Education Center (USAHEC). The Center is being developed to preserve the memories of Soldiers and their Families, honor their service, and help educate the American public about the Army and its’ Soldiers’ contributions to the Nation.

The Foundation was incorporated in 1999 as the Military Heritage Foundation after Secretary of the Army Louis Caldera committed the Army to, “the establishment of an Academic Research Facility and Army Museum at the United States Army War College, Carlisle Barracks, Pennsylvania.” Since its establishment, the Foundation has been the catalyst in forging the unique public-private partnership that has advanced the Center. Then, after Secretary of the Army Thomas White announced the creation of the U.S. Army Heritage and Education Center in October 2001, the Foundation assumed doing business in the name of the Army Heritage Center Foundation. The intent of the name change was to more closely align the Foundation’s efforts to the development of the Center.

Intrada took over site management and support in 2008, when the site was not maintained correctly causing some security concerns. Working with the staff to stabilize and update different functions, allowed Intrada to learn more about the Army Heritage Center Foundation. A tour of the facility, including the education center and museum, was amazing.

Intrada was asked to research and create a solution to address the high bounce rate the site was receiving. Intrada also took this as an opportunity to upgrade the webstore and site to a responsive template supporting mobile friendly standards. The site launched in early December and staff is pleased with the new look and functions.

Website: www.armyheritage.org

Launch: December 2015

Address: 950 Soldiers Drive, Carlisle, PA 17013

Phone: 717-258-1102

Configuration: Intrada Business Class Hosting with Barracuda Spam Filtering
Joomla Content Manager System - 3.4
VirtueMart eCommerce Engine - 3.0
EasyBlog Component - 5.0
Google Analytics / Google Webmaster Tools / Bing Webmaster Tools

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So our employees can enjoy this special time with their families, Intrada Technologies will have special holiday hours.

 

  • Closing at 1:00 PM on Dec. 24 - Christmas Eve
  • Closed - Dec. 25th - Christmas Day
  • Closed - Jan. 1st - New Years Day

As always, we are on call for emergency situations. Please leave a message at our emergency extension 570-321-7370 ext. 210. A tech will respond promptly.

b2ap3_thumbnail_Intrada-Technologies---Logo---Christmas.jpg

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Clients have asked, instead of hiring a sales person, should I put that money toward an online marketing or search engine optimization? As a company that supplies SEO, SMM and SEM services, I love to hear this and it’s a good strategy if managed correctly depending on your current staffing and market focus. I can’t say enough about having someone that breaths air and knows how to listen to a prospect because computers don’t listen, they just tell. But on the flip side, things are changing and if you’re not online, you are just local.b2ap3_thumbnail_ShakingHands.jpg

There is a lot of talk about how the generation coming does not know how to communicate with each other without sending a tweet, txt or other online communication. I watch teenagers and they can’t seem to keep their eyes or hands off their smart phone. What is so important on that screen? YO! – put it down and look up and talk to me. So I must be getting old that I want to talk to someone when making business decisions. But when I’m shopping online, leave me alone until I ask for help and stop trying to chat with me. However, these teenagers might be the ones looking for products or services in the future and you want to make sure your company shows up where they look.

The next generation is very transparent and tech savvy so having a solid online presence is critical unless you are not interested in reaching them as consumers. But I think there needs to be blending between humans and technology, and you need to understand your target market. Online sales or lead generation through SEO, SEM, SMM and digital media should be a part of every companies marketing plan. Based on your business model depends on the extent of that involvement and it should also support traditional marketing methods. Marketing campaigns should drive traffic to your website which should be designed to convert that prospect into a lead or sale. Leads require responding and follow up. It’s proven that conversion rates are higher when a qualified sales person does the follow up and closing.

So the answer: There is a blend and I see the internet as a referral source to your sales team. So depending on your sales team configuration, that will determine how much should be spent on Internet Marketing.

I also recommend you hold your SEO, SEM and SMM vendor to the same accountability as your sales team. In most cases, sales professionals’ success is based on activities and goals. Why don’t companies hold their Internet Marketing vendors to the same accountability? I think it’s because most Internet Marketing vendors don’t offer accountability and most companies are not viewing online resources at the same value. But what if you did and expected results? If you hire a lead generation or cold call company, they provide you detailed lists, call scripts and record keeping to justify their services. At Intrada, we have an aggressive online internet marketing campaign using Pay-Per-Clicks, landing pages, call to actions combined with traditional print advertising. We also focus on article generation like this one to build ranking on target keyword/key phrases for organic placement. But we also have a sales team that follows up on all leads and does traditional cold calling. It’s a balance and, depending on your business, your current staffing and target prospects, determines how you balance this decision.

So how do determine this balance? Intrada offers a Strategic Market Planning session designed to teach our team about our client and then identify the marketing goals. With the goals identified, a marketing plan can be created to deliver those goals and provide tracking, accountability and desired return on investment. Some of the questions asked and information gathered in the marketing planning session include:

  • History and Company Background
  • Service and/or Product Information
  • Current Staff and Positions
  • Current Market Reach / Target Market Reach
  • Current Market Saturation / Target Market Saturation
  • Current Competitor Challenges / Target Market Competitors
  • Current Sales, Budgets, Marketing Campaigns, Web Traffic and Online Visibility
  • Past Marketing Campaigns Efforts
  • What do you want to accomplish? Goals / Objectives / Growth

With this information, Intrada researches the current placement of a company on both online and physical placements. Intrada also identifies competitors, both physical and online, to establish a competitor analysis. Using tools available from search engines and other paid services, Intrada identifies the estimated search traffic available based on keywords and key phrases. After compiling this information, Intrada is able to provide a detailed marketing campaign designed to accomplish the goals, objectives and desired growth of a company using both digital media and traditional media.

So you want to find out if you should invest in SEO, SEM and SEM service instead of hiring another sales person? Contact an Internet Marketing company, establish some goals and get a quote. If you decide to move forward, hold the vendor accountable for hitting those goals and benefit from the largest referral network in the word.

If you would be interested in learning more about Intrada, give me a call or email me today.

David Steele, Partner / Webmaster

djsteele@intradatech.com
570-321-7370
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This email was received with the following message and attachment:

 b2ap3_thumbnail_EmailContent.png

ADP provides comprehensive payroll services and human resources management solutions for businesses of all sizes.

These emails do not originate from ADP and attachments may be malicious.

Message Subject Lines:

  • Your ADP account access will soon be suspended!
  • Your ADP account will be suspended soon
  • Your ADP Payroll access will expire soon
  • Your ADP will be suspended soon
  • Payroll Tax Form

How to Report an Incident to ADP:

  • Do not click on any links or open any attachments within the message.
  • Forward the email as an attachment to abuse@adp.com
  • Delete the email.
  • If you clicked any link or opened an attachment in the email, immediately contact your IT support team for further action.

See more at: http://www.adp.com/who-we-are/data-security-and-privacy/security-alerts.aspx

Header:

  • Received: from [195.56.205.30] (mail.gordiusz95zrt.hu [195.56.205.30])
  • X-Barracuda-Envelope-From: devilishlyhlts9@adp.com
  • X-Barracuda-Apparent-Source-IP: 195.56.205.30 Received: from [211.1.78.79] (account federalists@adp.com HELO ovwedy.vkmaajeuzf.net) by mail.gordiusz95zrt.hu (Postfix)

David Steele, Partner / Webmaster

djsteele@intradatech.com
570-321-7370
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SCAM ALERT

Microsoft LogoWe have received several calls from people reporting that Microsoft has contacted them at home to inform them of a problem with their computer. Cybercriminals don't just send fraudulent email messages and set up fake websites. They might also call you on the telephone and claim to be from Microsoft. They might offer to help solve your computer problems or sell you a software license. Once they have access to your computer, they can do the following:

  • Trick you into installing malicious software that could capture sensitive data, such as online banking user names and passwords. They might also then charge you to remove this software.
  • Convince you to visit legitimate websites (like www.ammyy.com) to download software that will allow them to take control of your computer remotely and adjust settings and leave your computer vulnerable.
  • Request credit card information so they can bill you for phony services.
  • Direct you to fraudulent websites and ask you to enter credit card and other personal or financial information there.
  • Neither Microsoft nor our partners make unsolicited phone calls (also known as cold calls) to charge you for computer security or software fixes.

If you have been called and already gave the individual access to your computer, it is recommended to have your computer checked and cleaned by a professional right away. It is also recommended to change computer password and online accounts.

Will Microsoft ever call you? There are some cases where Microsoft will work with your Internet service provider and call you to fix a malware-infected computer—such as during the recent cleanup effort begun in our botnet takedown actions. These calls will be made by someone with whom you can verify you already are a customer. You will never receive a legitimate call from Microsoft or our partners to charge you for computer fixes.

Report phone scams

Help Microsoft stop cybercriminals by reporting information about your phone scam.
http://support.microsoft.com/reportascam

In the United States, use the FTC Complaint Assistant form.
https://www.ftccomplaintassistant.gov/#crnt&panel1-1

For more on this scam, visit: https://www.microsoft.com/security/online-privacy/avoid-phone-scams.aspx

David Steele, Partner / Webmaster

djsteele@intradatech.com
570-321-7370
Facebook Twitter LinkedIn Google+ RSS Feed

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The Monthly “Steal” by David Steele

The Monthly “Steal” is a bit of relevant technology information intertwined with personal thoughts, opinions and some real life experiences. It is written by David “Steele” and is free, hence a “steal” from a “Steele”.

I’m not sure about you, but I’m frustrated with most search engine optimization vendors who promise a huge sales pitch, but provide a weak strategy. When I ask companies how their SEO strategy is working, most don’t have specific results. I believe that is because what companies want or expect from an SEO vendor is not exactly what SEO is intended to provide or what SEO vendors are providing as part of their SEO service.

SEO WebSEO is the process of affecting the visibility of a website or a web page in a search engine's unpaid results - often referred to as "natural," "organic," or "earned" results.

As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content, HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic.

If SEO involves editing content, HTML and associated code to affect the visibility of a website on search engines unpaid results, once a website is optimized, what’s next? I believe that once a website is optimized, you need to focus on maintenance, driving traffic to increasing ranking. But, I know several companies that hired an SEO vendor that is offering monthly SEO services, but has not changed or added anything on their website in months. My question would be: what are they doing every month?

I think this is a perfect example of where both the customer and the vendor feel they on the same page but what the programmer is doing and what the customer thinks they are doing are actually two different things. We are in a period where SEO standards and accountability comparisons for SEO companies are not consistent or even existent. So how do you know you have the best vendor to handle your Search Engine Optimization?

RESULTS: Set specific goals to organic placement that you will test and measure on a monthly basis.

I find it amazing that companies will test and measure a single billboard but they will not measure their website at the same level. Websites can support multiple channel marketing campaigns that, when used correctly, can provide real time tracking and results. SEO combined with marketing can be complex and requires a continual effort to increase search engine ranking, ad placement and conversions. The primary goal of any SEO strategy is building your site ranking. And then with ranking comes increased paid and organic placements.

In SEO and SEM terms, rank (or ranking) refers to where a Web site or Web page is ranked within search engine results. For example, if your Web site is about microphones, when a person queries "microphones" in a search engine, your ranking indicates where in the search results your Web page is listed (e.g. within the top 5 results, on the first page, the 300th page and so on). A Web page rank within a search engine is also commonly called a position. http://www.webopedia.com/TERM/R/rank.html

The advantage of a strategic SEO process combined with an Internet Marketing Campaign is that it allows for tracking of specific goals and return on investment. At Intrada, we use SEO, SEO Tactics and SEM as part of a larger Internet Marketing Campaign or Digital Media Campaign. Since search engines can change algorithms that at any time effect organic listings, you don’t want to put all your efforts on this single source, because it could change without any notice at anytime.

I break down SEO into 3 stages to help organize and track the process:

1. PLAN – Set optimization goals

We start by learning our client. What is their passion, what is important to them, their history, what they want to accomplish and what separates them from the competition. It’s very important not to lose sight of a company brand, image or message and work to blend a website presentation to both the human prospect and the search engine. Understanding what is important to the client and what makes up the client provides Intrada the necessary information to balance the user experience with what keyword or key phrases are needed to maximize the desired placement. This includes the company name and locations, but it also includes products and services. We then identify who already shows up under our keyword goals and compare current ranking, keyword count and quality to establish a plan to set goals that will be used for testing and measuring the success of the campaign.

2. OPTIMIZE - Optimize current website and content to maximize placement goals

Based on the Optimization Goals, content is reviewed and suggestions are made to increase keyword counts to support the Optimization Goals. Once the content is approved and updated, programmers edit the code to maximize tagging, indexing, navigation, linking, usage of friendly URLs and support of mobile friendly standards. Intrada follows recommendations from Google Webmaster, Schema.org and W3C for code standards and web accessibility.

3. MONITOR & MAINTENANCE – Switch to pushing content

Once a website has been optimized, you don’t keep optimizing the same content over and over. Intrada monitors for errors and applies tweaking based on reports from Google Webmaster tools and services like MOZ. But if you’re not adding additional content, continual optimization is not going to full fill the need. We call it the 80/20 plan. 20% percent of our time is used to review reports and apply tweaking but 80% of our time is be spent adding new content to support the weak keywords identified on the Optimization Goals. Search Engines want to see changes, fresh content, cross linking and activity.

Search Engines want to provide the best possible search result to their customer. You need to prove to the search engine that your website is that resource. So prove it. This generally combined with an SEM (Search Engine Marketing) or SMM (Social Media Management) campaign to develop content to support Optimization Goals and use Social Media to cross link with articles the client’s website.

Don’t get me wrong, this process is not the smoking SEO gun. But this is how Intrada manages websites SEO and Marketing Strategies to provide measurable results. By putting the processes into phases allows us to communicate with our clients and focus on specific goals, removing the confusion and providing accountability. I find most companies don’t know SEO was not working for years. Don’t miss opportunities – hold your SEO company accountable for results and set specific goals to organic placement that will be tested and measured on a monthly basis.

If you would be interested in learning more about Intrada, give me a call or email me today.

David Steele, Partner / Webmaster

djsteele@intradatech.com
570-321-7370
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Tagged in: Digital Marketing SEO
1509

Jersey Shore Water AuthorityThe Jersey Shore Water System was a privately owned water system that got water from Aughanbaugh Run in the late 1800’s & early 1900’s. It supplied the open reservoir located near Bardo Avenue, in Porter Township. In the early 1900’s, the Oak Grove Railroad installed 10 miles of 16” water main from Jersey Shore to the Larry’s Creek Filter Plant in Anthony Township to service the railroad’s water requirements. The line was soon converted to a public water supply. The first water source was Roaring Run in 1913. In 1914, the Larrys Creek Filter Plant was constructed, becoming the main source of supply for the water system by serving 7-municipalities in 2-counties.

In 1983, the Jersey Shore Area Joint Water Authority was formed and the water system was purchased from General Water Works in May of 1984. The Authority undertook a comprehensive capital improvement plan which continues today. A few of the major capital projects include: Larry’s Creek Filter plant update with a new dam and intake on Larry’s Creek, replacement of the supply lines at the plant, the filter plant was retooled including the pipe gallery, filters and media; and a 750,000 gallon clear water tank to improve service.

Intrada began working with Jersey Shore Water Authority in 2007. To allow a quick response and resolution to water supply situations, Intrada added remote control monitoring and surveillance to each location combined with PRO-Active Network management to notify Jersey Shore Water Authority of any problems. Recently Jersey Shore Water Authority joined in a redesign and modernization of their website in conjunction with the Jersey Shore Boro. This supports the latest optimization concepts, content management tools and responsive design. This design requires high quality images and allows for a great presentation of the water authority grounds and facilities.

Website: www.JerseyShoreWater.com

Launch: November 2015

Address: 1111 Bardo Avenue Jersey Shore, PA 17740

Phone: 570-398-4625

Photos: David Miller Photography - www.photographybydavidmiller.com

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Erin Roush, Owner of FreshlifeFreshlife is the region's number one resource for quality supplements, fresh foods and products for all your health and wellness needs. It all started in 1981, when Barb Jarmoska opened a 700-square-foot health food store in Williamsport, Pennsylvania and called it Freshlife. In 1985, the store moved to the former Thompson's Produce Stand on the Golden Strip in Loyalsock Township. That building was torn down a decade later to allow construction of the store at 2300 East Third Street, now one of PA's largest independently owned natural products supermarkets.

During the first 30 years, Barb focused on educating the Williamsport community about natural health through her Road 2 Health radio program, FreshMail newsletter, Options magazine, and seminars and presentations to many civic and educational organizations. In 2013, Barb passed the Freshlife baton of ownership to Erin Roush, who previously served as the director of wellness services for almost a decade.

Today, Freshlife offers you everything natural from a vast array of quality supplements, to bulk groceries, made-to-order organic smoothies and nutrition counseling. Freshlife is here to educate and empower customers to work towards their overall wellness. Their trained wellness staff has a vast knowledge of body systems and their own specific area of wellness expertise. Together, they are a team that can bring you to your optimal level of health and wellness.

As we started working through the initial planning session with Erin and Jim, wellness coach and webmaster, we quickly realized there was a knowledge and passion their current website was not delivering. The main challenge was to blend this amazing staff with content that supports search engine placement. After several meetings, photo shoots, training sessions and content revisions, Freshlife launched a new e-commerce website using all the latest optimization strategies and content management. Combine this with a continual feed of content from their FreshNews, we are already seeing a rise in organic traffic.

We encourage you to visit the site and, if you’re in Williamsport, visit the store to browse the products and pick their brains. Whatever your health and wellness goals might be, Freshlife is available to help create a unique solution for you. Freshlife is a way of life.

Website: www.FreshLife.com

Launch: September 2015

Address: 2300 E 3rd Street, Williamsport, PA 17701

Phone: 570-322-8280

Photos: David Miller Photography - www.photographybydavidmiller.com

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The Monthly “Steal” by David Steele

The Monthly “Steal” is a bit of relevant technology information intertwined with personal thoughts, opinions and some real life experiences. It is written by David “Steele” and is free, hence a “steal” from a “Steele”.

David Steele SpeakingOver the years, I have taught several clinics, lunch and learns, training seminars and presentations from web strategies to network security and HIPAA compliance training. Our sister company, PRworks, a communications and public relations company, pushes me to continually work to improve my presentation skills. I have been working with Bob Saline, CEO of PRworks, for over 15 years and I value his honest, experienced and strategic comments. I want the feedback so I can improve, because I have sat through some agonizing presentations. But, sometimes feedback is painful, like when I found out I had a verbal pause. At first I didn’t believe it or even understand what Bob was saying because I knew I didn’t have whatever Bob said I had. Bob then softly tried to break my pride and told me that most people don’t even know they have a verbal pause. SO, I asked, what is my verbal pause? “So”. So what? “SO” is your verbal pause, David”. So then I paused to comprehend. Bob explains that when I’m between topics or getting ready to move to a different step, I start the section by saying “SO”.

CONSEQUENTLY, I was made aware of my verbal pause and at the next event I started catching myself verbally pausing all the time. That was a hard habit to break and the hardest part was not replacing the verbal pause with something else. I asked Bob what I should do and he said, “Just shut up, David” – more honest feedback from the heart.

THEREFORE, I’m now on the path to quietly pausing when I’m gathering my thoughts. As I get older, the pause sometimes is lengthy and I hear jeopardy theme music in my head. I found that replacing my “SO” with “’Do you have any questions?” gives me time to think and is usually is a good time to pause. I was so proud of myself the first time I tried the question in place of “SO”. I answered the question, then continued with, “SO, let’s move on”. BUT, now I find myself listening to other speakers, teachers, preachers and politicians to see if they have a verbal pause. When I hear one, it’s like a large bell going off in my head. I start marking down a dashe each time I hear the pause and counting them like I will get a prize at the end. I blame Bob Saline.

David Steele SpeakingSUBSEQUENTLY, I’m going to continue to work on my #Silence and let you know – It’s OK to shut up. It’s like white space on your home page and you know that too many words can be bad.

HENCE, do you have a verbal pause? Common pauses include so, um, ah and you know? Find a Bob Saline that you respect to give you honest feedback and hold you accountable. Also – ask for feedback. I have a rule of thumb that has helped me with comments or suggestions. If someone makes a comment that offends me, then usually it’s true and I just don’t want to admit it, so I work on it. Other times, you know the person is just being, well, stupid, and I move on. We might laugh about it over dinner. Be careful, pride driven presenters are shadowed by humility, not knowledge or experience. It’s a great time to build a relationship with a new prospect. If you are interested in learning more about Intrada, give me a call or email me today.

David Steele, Partner / Webmaster

djsteele@intradatech.com
570-321-7370
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Tagged in: News
1211

The Monthly “Steal” by David Steele

The Monthly “Steal” is a bit of relevant technology information intertwined with personal thoughts, opinions and some real life experiences. It is written by David “Steele” and is free, hence a “steal” from a “Steele”.

Computer MouseI have been encouraging our clients to start blogging, setup news feeds, create knowledgebase or anything that talks about their services to help increase keyword counts. It’s like pulling teeth and some of our clients are dentists! As a developer, we need content to help position websites organically on search engines. And, as I told the landscaper, content does not grow on trees. I use the analogy that websites are like a camp fire. You can build a huge fire by adding a little Boy Scout juice and the neighbors will take notice. But, if you don’t keep adding fuel, it will go out. Or, drop the frozen chicken wings into the outdoor cooker too quickly and you get everyone’s attention, as I found out this past weekend.

I explain to our clients that we can build a great web site, but if you don’t continue to feed it with content and market your site, organic search placement will not always work. But, in the back of my mind during all these sessions, I keep hearing – what about Intrada’s blog. Agh!

I’m no writer, blogger, or even qualified to use English at times. Just ask my senior English teacher who I thinks my father paid off the school so I would pass the 12th grade. I am the perfect example of why it’s recommended to write at an 8th grade level when communicating with people online – it’s a stat. So, what’s the big deal?

I focus on the online strategy and purpose of each media resource to maximize organic placement of our clients’ websites. I learned a long time ago that I need to leave the writing to the professionals and design to the designers. But, I want to know the estimated traffic, who is the target prospect, who are the competitors, what is the message and desired goals our client wants to accomplish.

How we communicate is changing so fast that we don’t even notice what we are missing and to get our message out quickly sometimes requires a pause to figure out what to say next. Here are a few ideas to get you started:

  1. Google TrendsWhat are your goals for organic keyword/key phase placement? We use Google Keyword Planner to identify our search words and estimated volume.
  2. Where do you currently show up under these keyword/key phase placements and who is your online competition? We use MOZ to track our current and competitor ranking.
  3. MOZWe focus our new content to include keywords/key phases in our target placement and use social media sites to drive traffic to these articles.

This process gives me a focus for the content development by supporting both social and organic goals. But this still brings me back to the time required to create this content. It’s hard because this content is an investment to your website and does not always produce instant return. Intrada provides structured content development for clients based on organic placement goals. This same content is then used on social media sites, new media development and online advertising campaigns. We also use this content to stay in contact with clients through email blasts and traditional print media. But, it requires setting time aside to research, plan and develop the content to support your entire digital marketing efforts. Create a calendar, set some goals and reserve off the time to get started. Start small, but be specific with content focused on an organic placement goal then watch, test and measure.

Intrada has been developing content on a regular basis as it allows better placement on competitive AdWords campaigns, increased visibility on organic search goals and has fueled our social media growth. Start writing and share why you should be noticed.

If you are interested in learning more about Intrada, give me a call or email me today.

David Steele, Partner / Webmaster

djsteele@intradatech.com
570-321-7370
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1101

The Monthly “Steal” by David Steele

The Monthly “Steal” is a bit of relevant technology information intertwined with personal thoughts, opinions and some real life experiences. It is written by David “Steele” and is free, hence a “steal” from a “Steele”.

Google Search BarSince the release of Google Friendly algorithms, things have been relatively quiet on the SEO scene. Not much has changed in the industry and most of the articles on strategy are what I call reruns. I believe we are in the period when Google watches us to see how we react to all the changes, like a mouse looking for cheese. I’m personally glad all the companies that were calling our clients to tell them their site would disappear from search engines if they didn’t upgrade must have been kicked off the coffee shop wifi.

I am all for mobile and making user experiences more productive. We have more information in our hand than some 3rd world countries could ever hope to know. But I was thinking, what is really going on with the whole Google Mobile Friendly and SEO as a whole? It was only a few months ago and the entire web development industry was just turned upside down to see what would fall out. What did we really learn about maximizing our search engine placement strategies? What did Google learn about us and the mobile users? I see lots of additional ad options. I see responsive CSS that is really cool. But what is really going on?

I personally don’t see mobile optimization any different than another strategy used to maximize placement and presentation of content to a client or prospect. Most websites are bursting at the screens with content and most people (4 out 5) never read a full page, so what is with all the content? Well, it’s to prove to the search engines that we are a valuable site and should be considered at a high organic placement for these keywords.

When I start working on an initial project scope, I start by identifying the client’s goals, including the search engine placement goals. This provides a foundation of content requirements that is used to build the entire site. Companies that optimize after the website is built are more focused on the end user and not necessarily how they will get in front of the end user. I look at the search engines as the gatekeeper or referral system to that searching prospect. It’s easy to optimize a website after it’s built, hand it over to a programmer and follow the suggested things to do, but that is only optimization of what is already built. On the otherhand, an online marketing strategy built around placement, digital marketing and visibility comes from a different angle than most development companies. Typically, we find that marketing companies come from the visual presentation side. Sites look great, graphics are brochure quality and key messaging is used throughout the site. Development companies use the latest fancy code and templates to impress your users with motion and navigation. Here at Intrada, we start with identifying the desired results and setting goals. Then the project webmaster works with the client, designers, writers and programmers to bring everything together to accomplish the desired goals.

So where is Google going next? I think Google will be tweaking their mobile friendly and all organic listings to maximize placement of sites that follow the recommendations and provide quality content on the related key phases. The balance is developing a site that provides great listings so the breathing prospect can find and navigate your site.

If you are interested in learning more about Intrada, give me a call or email me today.

David Steele, Partner / Webmaster

djsteele@intradatech.com
570-321-7370
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The Monthly “Steal” by David Steele

The Monthly “Steal” is a bit of relevant technology information intertwined with personal thoughts, opinions and some real life experiences. It is written by David “Steele” and is free, hence a “steal” from a “Steele”.

Medical Computer SecurityIntrada’s sister company, PRWorks, is available to work with clients in the event of a data security breach. This could include media management, press releases, strategic planning and remediation of breach.

Network Security is critical to successful business growth. With the growing security threats associated with financial, medical and personal information, businesses need to take security seriously to prevent a security breach. As a key provider to IT management and support, Intrada has invested in audit compliance reporting and monitoring software to ensure our clients’ network configurations are SOX, HIPAA or PCI compliant in real time. This provides the highest level of monitoring and tools to help prevent a security breach.

Intrada also provides security training and procedure management to help educate your employees on the safeguards and acceptable usage of the company network. Training packages are customized to support corporate policies and procedures with a focus on IT usage.

For more information on Intrada Network Security and Audit Compliance, please contact our office to schedule a free consultation.

If you are interested in learning more about Intrada, give me a call or email me today.

David Steele, Partner / Webmaster

djsteele@intradatech.com
570-321-7370
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1589

Intrada Technologies, Inc. has officially relocated from Williamsport to 31 Ashler Manor Drive in Muncy, PA. There was an open house and ribbon cutting with Families United Network and the Williamsport Lycoming Chamber of Commerce held on Thursday, June 25th to celebrate the move.

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Contact Information: 
    31 Ashler Manor Drive
    Muncy, PA 17756

Hours of Operation:
    Monday to Friday 8 AM > 6 PM EST
 
 800-858-5745

Mission Statement

Intrada is built on the premise that the management of information technology for business is like legal advice or accounting. It is not a do-it-yourself job.

Smart business people who are not technically savvy need quality resources for reliable hardware, software, service, and support. Businesses rely on these vendors as trusted friends or partners in their business.

Intrada serves its clients as that trusted partner. We make sure that our clients have what they need to run their businesses, with maximum efficiency and reliability.

Many of our client's needs are mission critical. Intrada gives them the assurance that we will be there when they need us.