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E-Marketing or Internet Marketing is placement of media along different stages of the customer engagement cycle and includes search engine marketing (SEM), search engine optimization (SEO), banner ads on specific Web sites, E-Mail marketing, newsletters and Web 2.0 strategies.
A successful E-Marketing plan should have four key components:
- Research: What are competitors or other industries doing?
- Objectives: Establish SMART E-Marketing objectives.
- Strategy: Use the best approach to achieve desired results.
- Test and Measure: Monitor results to refine and optimize performance of your E-Marketing plan.
Intrada professionals work with you to design E-Marketing plans with obtainable objectives based on research. Measuring the results verifies that the strategy is working and allows refining to maximize results. This proven process allows our clients to implement extensive E-Marketing plans with full control but without an overwhelming commitment of time.
Contact Intrada today and let's start creating results together.
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